Rascasse Audience Intelligence

Internet radio Audience in United States

A data profile of the people who buy, follow and care about Internet radio in United States — modelled from more than twelve digital signal sources. Internet radio has an estimated audience of 14,455,910 people in United States.

#1635among Topic in United States#116in Technology & Electronics

The average Internet radio fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internet radio profile in United States.

Audience size
14.5M
in United States
Gender
51.9%♀
48.1% male
Age
36.8
average years
Country rank
#2423
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Internet radio fans

51.9% are female, 48.1% are male, average age 36.8.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Internet radio audience in United States
MetricValue
Female51.9%
Male48.1%
Average age36.8
Estimated audience size14,455,910
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Internet radio audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3918%
40-4920%
50+16%
Fig. 04

Worldwide distribution

40.1%

of the worldwide Internet radio audience comes from United States.

Worldwide audience distribution share by country for Internet radio
CountryShare
United States40.1%
Brazil6.5%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internet radio audience in United States is strongest.

Fig. 05

Top regions by affinity

Internet radio fans by region: top regions in United States
#RegionReachAffinity×
01Maine~90K1.66×
02West Virginia~100K1.45×
03New Jersey~500K1.35×
04Pennsylvania~600K1.33×
05Tennessee~400K1.25×
06New Mexico~90K1.24×
07Wisconsin~300K1.23×
08Virginia~400K1.20×
09Massachusetts~300K1.14×
10Oregon~200K1.12×
11Washington, District of Columbia~50K1.10×
12Vermont~30K1.10×
13Maryland~300K1.09×
14Iowa~100K1.09×
15Connecticut~200K1.07×
16Kansas~100K1.06×
17Missouri~200K1.04×
18Oklahoma~200K1.04×
19Michigan~400K1.03×
20Arizona~300K1.03×
21Alaska~30K1.03×
22New Hampshire~60K1.02×
23North Dakota~30K1.01×
24New York~800K0.99×
25Illinois~500K0.97×
26Hawaii~60K0.97×
27Nebraska~70K0.95×
28Montana~40K0.95×
29Florida~900K0.94×
30Nevada~100K0.94×
31South Dakota~30K0.94×
32Alabama~200K0.93×
33Rhode Island~40K0.93×
34Louisiana~200K0.91×
35Ohio~400K0.90×
36North Carolina~400K0.90×
37Washington~300K0.90×
38Minnesota~200K0.90×
39Kentucky~200K0.90×
40Idaho~60K0.88×
41Delaware~40K0.88×
42South Carolina~200K0.87×
43Arkansas~100K0.85×
44Texas~1M0.84×
45Georgia~400K0.83×
46Colorado~200K0.83×
47Indiana~200K0.82×
48California~1.5M0.81×
49Mississippi~90K0.79×
50Utah~90K0.72×
Fig. 06

Affinity by region

Affinity by region — Internet radio, United States
0.72×1.00×1.66×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Internet radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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