Internet radio Audience in United States
Internet radio has an estimated audience of 14,455,910 people in United States. 51.9% are female, 48.1% are male, average age 36.8. Top regions: California, Texas, Florida.
The average Internet radio fan in United States is 36.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Internet radio audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation.
Category: Technology & Electronics · Type: Topic
Demographics of Internet radio fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 36.8 |
| Estimated audience size | 14,455,910 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,269,661 | 0.8× |
| Texas | 1,098,464 | 0.88× |
| Florida | 962,867 | 0.98× |
| New York | 805,110 | 1× |
| Pennsylvania | 669,444 | 1.38× |
| Illinois | 520,916 | 1.08× |
| Virginia | 432,207 | 1.23× |
| North Carolina | 392,507 | 0.9× |
| Ohio | 389,991 | 0.88× |
| New Jersey | 388,857 | 1.06× |
| Michigan | 385,472 | 1.02× |
| Georgia | 365,394 | 0.82× |
| Tennessee | 361,058 | 1.25× |
| Arizona | 347,213 | 1.18× |
| Massachusetts | 317,207 | 1.11× |
| Washington | 290,690 | 1× |
| Wisconsin | 288,251 | 1.33× |
| Maryland | 282,499 | 1.14× |
| Missouri | 236,781 | 1.02× |
| Indiana | 214,553 | 0.81× |
| Alabama | 202,491 | 1× |
| Colorado | 192,202 | 0.84× |
| Oregon | 191,091 | 1.15× |
| Minnesota | 187,228 | 0.9× |
| South Carolina | 182,310 | 0.84× |
| Connecticut | 178,380 | 1.23× |
| Oklahoma | 173,915 | 1.08× |
| Louisiana | 166,350 | 0.89× |
| Kentucky | 138,717 | 0.77× |
| Kansas | 128,697 | 1.13× |
| Iowa | 121,231 | 1.02× |
| Nevada | 116,656 | 0.83× |
| Maine | 100,485 | 1.94× |
| West Virginia | 97,209 | 1.44× |
| New Mexico | 84,958 | 1.17× |
| Arkansas | 83,687 | 0.7× |
| Utah | 78,015 | 0.6× |
| Nebraska | 68,846 | 0.95× |
| New Hampshire | 64,077 | 1.12× |
| Mississippi | 61,493 | 0.52× |
| Washington, District of Columbia | 55,567 | 1.28× |
| Idaho | 49,871 | 0.69× |
| Hawaii | 47,640 | 0.77× |
| Rhode Island | 41,250 | 0.9× |
| Montana | 36,645 | 0.91× |
| Vermont | 30,429 | 1.2× |
| Delaware | 30,014 | 0.75× |
| North Dakota | 29,799 | 1× |
| Alaska | 24,791 | 0.8× |
| South Dakota | 24,113 | 0.72× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.27 |
| Convenience Orientation | PREMIUM | 1.22 |
| Extroversion | THRILL | 1.08 |
| Social Media Usage | JOY | 1.05 |
| Early Adopter Mentality | POWER | 1.03 |
| Community Orientation | OPEN | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.1% |
| Brazil | 6.5% |
| Germany | 4.9% |
See Internet radio audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Internet radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.