HRS Audience in Germany
HRS has an estimated audience of 1,775,618 people in Germany. 56.8% are female, 43.2% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Goes, Pantsuit, Unique Gifts, Nurse education.
The average HRS fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Goes, Pantsuit, with strongest over-indexing on Rossmann (1.75× the country average). Demographically, the HRS audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of HRS fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 42.5 |
| Estimated audience size | 1,775,618 |
Audience persona
The typical HRS fan in Germany is more female, around 42.5 years old, with strong Travelling tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 477,067 | 1.23× |
| Bayern | 257,367 | 0.9× |
| Baden-Württemberg | 246,330 | 1.02× |
| Niedersachsen | 227,663 | 1.32× |
| Hessen | 160,238 | 1.18× |
| Rheinland-Pfalz | 86,687 | 0.97× |
| Sachsen | 83,574 | 0.96× |
| Berlin | 72,270 | 0.91× |
| Schleswig-Holstein | 67,851 | 1.06× |
| Brandenburg | 49,114 | 0.89× |
| Thüringen | 47,128 | 1.04× |
| Hamburg | 41,509 | 1.03× |
| Sachsen-Anhalt | 36,686 | 0.8× |
| Mecklenburg-Vorpommern | 28,332 | 0.84× |
| Saarland | 19,062 | 0.87× |
| Bremen | 14,659 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.75× | Shopping |
| Goes | 1.61× | Travel & Leisure |
| Pantsuit | 9.31× | Fashion & Accessoires |
| Unique Gifts | 1.56× | Shopping |
| Nurse education | 2.6× | Kids & Family |
| Stradivarius | 1.55× | Shopping |
| Esra Erol | 5.24× | Movies & TV |
| Natural rubber | 1.86× | Cars & Mobility |
| Home Delivery | 2.07× | Food & Beverages |
| Peru national football team | 9.61× | Sports |
| Figure painting (hobby) | 2.36× | Arts & Culture |
| Corfu (regional unit) | 1.78× | Travel & Leisure |
| Headhunters (film) | 2.5× | Movies & TV |
| Mülheim | 1.72× | Travel & Leisure |
| Gudrun Sjödén | 1.52× | Fashion & Accessoires |
| Hockenheim | 4.04× | Travel & Leisure |
| HODINKEE | 4.9× | Fashion & Accessoires |
| Glashütte | 1.95× | Travel & Leisure |
| Cachorro | 1.56× | Pets & Animals |
| Isha Yoga | 4.32× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.96 |
| Sports Activity | POWER | 1.39 |
| Design Affinity | PREMIUM | 1.29 |
| Indulgence | JOY | 1.28 |
| Luxury Orientation | PREMIUM | 1.2 |
| Sustainability | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Croatia | 16.5% |
| Germany | 13.0% |
| United States | 6.7% |
See HRS audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does HRS have in Germany?
HRS has an estimated audience of 1,775,618 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HRS fans?
56.8% of HRS fans are female, 43.2% are male, with an average age of 42.5 years.
Which brands do HRS fans like most?
HRS fans show strongest brand affinity for Rossmann (1.75×), Goes (1.61×), and Pantsuit (9.31×) over the country average.
Where do HRS fans live in Germany?
HRS fans in Germany are most concentrated in Nordrhein-Westfalen (reach 477,067), Bayern (reach 257,367), and Baden-Württemberg (reach 246,330). These three regions account for the largest share of the active audience.
What other brands do HRS fans also like?
Beyond HRS itself, the audience over-indexes on Goes (1.61×), Pantsuit (9.31×), Unique Gifts (1.56×), and Nurse education (2.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HRS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.