HRS Audience in United States
HRS has an estimated audience of 913,269 people in United States. 56.4% are female, 43.6% are male, average age 44.1. Top brand affinities: Meals on Wheels, Cincinnati Bearcats, Natural rubber, Pantsuit, Voter registration.
Top brand affinities include Meals on Wheels, Cincinnati Bearcats, Natural rubber, with strongest over-indexing on Meals on Wheels (6.65× the country average). Demographically, the HRS audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Travelling, Quality Awareness.
Category: Travel & Leisure · Type: Brand
Demographics of HRS fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 44.1 |
| Estimated audience size | 913,269 |
Audience persona
The typical HRS fan in United States is more female, around 44.1 years old, with strong Travelling tendencies and a notable affinity for Meals on Wheels.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Meals on Wheels | 6.65× | Food & Beverages |
| Cincinnati Bearcats | 10.92× | Sports |
| Natural rubber | 2.17× | Cars & Mobility |
| Pantsuit | 10.55× | Fashion & Accessoires |
| Voter registration | 4.75× | Politics & Society |
| Electrolyte | 4.49× | Health |
| Peru national football team | 12.44× | Sports |
| JDM Cars | 7.05× | Cars & Mobility |
| Israel | 1.76× | Travel & Leisure |
| Nationality | 1.52× | Politics & Society |
| Nurse education | 2.31× | Kids & Family |
| Holladay, Utah | 20.33× | Travel & Leisure |
| Cherish (group) | 6.21× | Music & Radio |
| Jeep Wagoneer | 3.01× | Cars & Mobility |
| Sears | 2.11× | Shopping |
| Stamp collecting | 2.18× | Home & Garden |
| Urban horticulture | 1.57× | Home & Garden |
| Public speaking | 1.69× | Politics & Society |
| Elsword | 6.21× | Games |
| Paducah, Kentucky | 3.5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.08 |
| Quality Awareness | PREMIUM | 1.46 |
| Sports Activity | POWER | 1.38 |
| Luxury Orientation | PREMIUM | 1.34 |
| Design Affinity | PREMIUM | 1.34 |
| Sustainability | BALANCE | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Croatia | 16.5% |
| Germany | 13.0% |
| United States | 6.7% |
See HRS audiences in other countries
More Travel & Leisure audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for HRS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.