A data profile of the people who buy, follow and care about Environmentalism in India — modelled from more than twelve digital signal sources. Environmentalism has an estimated audience of 3,172,530 people in India.
Environmentalism has an estimated audience of 3,172,530 people in India. 19.7% are female, 80.3% are male, average age 33.8. Top brand affinities: Young's, True Detective, Himalayas, Google Trends, Innovation.
Top brand affinities include Young's, True Detective, Himalayas, with strongest over-indexing on Young's (4.11× the country average).
Demographically, the Environmentalism audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Sustainability, Indulgence.
The typical Environmentalism fan in India is more male, around 33.8 years old, with strong Sustainability tendencies and a notable affinity for Young's.
The key figures that characterise the Environmentalism profile in India.
19.7% are female, 80.3% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 19.7% |
| Male | 80.3% |
| Average age | 33.8 |
| Estimated audience size | 3,172,530 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Environmentalism audience comes from India.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 7.0% |
| France | 5.4% |
The strongest cross-interests of the Environmentalism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Young's | Food & Beverages | 4.11× | ||
| 02 | Google Trends | Internet & Social Media | 4.11× | ||
| 03 | Ozarks | Movies & TV | 4.11× | ||
| 04 | Robert De Niro | Movies & TV | 4.00× | ||
| 05 | Sustainable energy | Home & Garden | 2.91× | ||
| 06 | Nikkei 225 | Business & Career | 2.65× | ||
| 07 | Bed sheet | Home & Garden | 2.55× | ||
| 08 | Max Verstappen | Sports | 2.54× | ||
| 09 | Green tea | Food & Beverages | 2.47× | ||
| 10 | United Nations | Politics & Society | 2.41× | ||
| 11 | True Detective | Movies & TV | 2.36× | ||
| 12 | Renewable energy | Business & Career | 2.33× | ||
| 13 | Seafood | Food & Beverages | 2.05× | ||
| 14 | Sustainability | Politics & Society | 1.92× | ||
| 15 | Himalayas | Travel & Leisure | 1.90× | ||
| 16 | Innovation | Business & Career | 1.73× | ||
| 17 | Anthropology | Business & Career | 1.70× | ||
| 18 | Real property | Home & Garden | 1.67× | ||
| 19 | Breakfast | Food & Beverages | 1.65× | ||
| 20 | Shampoo | Beauty & Wellness | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.00× | |
| Indulgence | JOY | 1.52× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.58× | |
| Creativity | OPEN | 0.61× | |
| Social Media Usage | JOY | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Environmentalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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