A data profile of the people who buy, follow and care about Environmentalism in Austria — modelled from more than twelve digital signal sources. Environmentalism has an estimated audience of 859,559 people in Austria.
The average Environmentalism fan in Austria is 39.3 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Billa (supermarket), Politics, Austrian Airlines, with strongest over-indexing on Billa (supermarket) (1.81× the country average).
Demographically, the Environmentalism audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Sustainability, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Environmentalism fan in Austria is balanced, around 39.3 years old, with strong Sustainability tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Environmentalism profile in Austria.
53.5% are female, 46.5% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 39.3 |
| Estimated audience size | 859,559 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Environmentalism audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 7.0% |
| France | 5.4% |
Where the Environmentalism audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~30K | 1.15× | |
| 02 | Vorarlberg | ~30K | 1.08× | |
| 03 | Carinthia (state) | ~50K | 1.04× | |
| 04 | Salzburg | ~60K | 1.00× | |
| 05 | Tyrol | ~60K | 0.96× | |
| 06 | Upper Austria | ~100K | 0.95× | |
| 07 | Lower Austria | ~100K | 0.94× | |
| 08 | Styria | ~100K | 0.93× | |
| 09 | Vienna | ~100K | 0.85× |
The strongest cross-interests of the Environmentalism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zero waste | Home & Garden | 2.51× | ||
| 02 | Luxury yacht | Travel & Leisure | 2.35× | ||
| 03 | Italian cuisine | Food & Beverages | 2.34× | ||
| 04 | Cruises | Travel & Leisure | 2.22× | ||
| 05 | Job interview | Business & Career | 2.14× | ||
| 06 | Politics | Politics & Society | 2.03× | ||
| 07 | TripAdvisor | Travel & Leisure | 2.02× | ||
| 08 | Real estate broker | Home & Garden | 1.95× | ||
| 09 | Sunglasses | Fashion & Accessoires | 1.91× | ||
| 10 | Gourmet Foods | Food & Beverages | 1.86× | ||
| 11 | Billa (supermarket) | Shopping | 1.81× | ||
| 12 | Local food | Food & Beverages | 1.65× | ||
| 13 | Bet-at-home.com | Games | 1.65× | ||
| 14 | Cineplexx Cinemas | Movies & TV | 1.62× | ||
| 15 | Toys | Games | 1.59× | ||
| 16 | Breakfast | Food & Beverages | 1.59× | ||
| 17 | TUI | Travel & Leisure | 1.55× | ||
| 18 | Sustainable energy | Home & Garden | 1.54× | ||
| 19 | Austrian Airlines | Travel & Leisure | 1.53× | ||
| 20 | Contemporary art | Arts & Culture | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.65× | |
| Indulgence | JOY | 1.53× | |
| Community Orientation | OPEN | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.89× | |
| Need for Security | CONSERVATISM | 0.93× | |
| Family Orientation | CONSERVATISM | 0.99× |
Environmentalism has an estimated audience of 859,559 people in Austria, concentrated in Vienna and Lower Austria.
53.5% of Environmentalism fans are female, 46.5% are male, with an average age of 39.3 years.
Environmentalism fans show strongest brand affinity for Billa (supermarket) (1.81×), Politics (2.03×), and Austrian Airlines (1.53×) over the country average.
Environmentalism fans in Austria are most concentrated in Vienna (reach ~100K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Environmentalism itself, the audience over-indexes on Politics (2.03×), Austrian Airlines (1.53×), Italian cuisine (2.34×), and Cruises (2.22×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Environmentalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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