Kurzgesagt Audience in Germany
Kurzgesagt has an estimated audience of 1,098,046 people in Germany. 52.0% are female, 48.0% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Israel, KLIX (AM), Hypertext, Snow White (Fables).
The average Kurzgesagt fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Israel, KLIX (AM), with strongest over-indexing on Stradivarius (1.89× the country average). Demographically, the Kurzgesagt audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Podcast
Demographics of Kurzgesagt fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 41.5 |
| Estimated audience size | 1,098,046 |
Audience persona
The typical Kurzgesagt fan in Germany is balanced, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 254,552 | 1.06× |
| Bayern | 223,929 | 1.27× |
| Baden-Württemberg | 180,323 | 1.2× |
| Niedersachsen | 106,497 | 1× |
| Hessen | 89,649 | 1.07× |
| Berlin | 85,622 | 1.74× |
| Sachsen | 58,717 | 1.09× |
| Rheinland-Pfalz | 46,022 | 0.84× |
| Schleswig-Holstein | 35,547 | 0.9× |
| Brandenburg | 29,085 | 0.85× |
| Hamburg | 26,680 | 1.08× |
| Thüringen | 20,562 | 0.73× |
| Sachsen-Anhalt | 20,166 | 0.71× |
| Mecklenburg-Vorpommern | 14,103 | 0.67× |
| Bremen | 10,128 | 1.08× |
| Saarland | 9,461 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.89× | Shopping |
| Israel | 1.84× | Travel & Leisure |
| KLIX (AM) | 1.92× | Music & Radio |
| Hypertext | 2.14× | Technology & Electronics |
| Snow White (Fables) | 1.55× | Literature |
| Esra Erol | 3.57× | Movies & TV |
| Home Delivery | 1.77× | Food & Beverages |
| Este, Veneto | 1.51× | Travel & Leisure |
| Kodi (software) | 1.65× | Technology & Electronics |
| Information sensitivity | 2.85× | Technology & Electronics |
| Volvo V60 | 2.54× | Cars & Mobility |
| Faun (band) | 2.22× | Music & Radio |
| Coworking | 1.87× | Business & Career |
| Eden Lake | 2.19× | Movies & TV |
| Eco Friendly Living | 1.66× | Home & Garden |
| Carrie (novel) | 2.44× | Literature |
| Staycation | 1.58× | Home & Garden |
| Theocracy | 4.24× | Music & Radio |
| Roaming | 1.67× | Technology & Electronics |
| Chalkidiki | 1.7× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.39 |
| Indulgence | JOY | 1.36 |
| Tradition | CONSERVATISM | 1.33 |
| Career Orientation | POWER | 1.28 |
| Early Adopter Mentality | POWER | 1.27 |
| Need for Security | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| Germany | 10.3% |
| United Kingdom | 7.4% |
See Kurzgesagt audiences in other countries
More Politics & Society audiences in Germany
- Mord auf Ex (3,220,292)
- Ronzheimer (2,906,633)
- Hotel Matze (2,816,088)
- WDR 2 Kabarett (2,537,771)
- Geschichten aus der Geschichte (2,378,661)
Frequently asked questions
How many fans does Kurzgesagt have in Germany?
Kurzgesagt has an estimated audience of 1,098,046 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kurzgesagt fans?
52.0% of Kurzgesagt fans are female, 48.0% are male, with an average age of 41.5 years.
Which brands do Kurzgesagt fans like most?
Kurzgesagt fans show strongest brand affinity for Stradivarius (1.89×), Israel (1.84×), and KLIX (AM) (1.92×) over the country average.
Where do Kurzgesagt fans live in Germany?
Kurzgesagt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 254,552), Bayern (reach 223,929), and Baden-Württemberg (reach 180,323). These three regions account for the largest share of the active audience.
What other brands do Kurzgesagt fans also like?
Beyond Kurzgesagt itself, the audience over-indexes on Israel (1.84×), KLIX (AM) (1.92×), Hypertext (2.14×), and Snow White (Fables) (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kurzgesagt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.