Die Zeit Audience in Germany
A data profile of the people who buy, follow and care about Die Zeit in Germany — modelled from more than twelve digital signal sources. Die Zeit has an estimated audience of 3,902,732 people in Germany.
The average Die Zeit fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Diane Keaton, Spiegel Online, with strongest over-indexing on Tagesschau (2.5× the country average).
Demographically, the Die Zeit audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Die Zeit fan in Germany is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Die Zeit profile in Germany.
Search interest · 12-month trend
Audience demographics of Die Zeit
58.3% are female, 41.7% are male, average age 38.1.
Gender split
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 38.1 |
| Estimated audience size | 3,902,732 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Die Zeit audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 76.8% |
| Austria | 7.3% |
| Switzerland | 4.2% |
Geography
Where the Die Zeit audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~200K | 1.44× | |
| 02 | Hamburg | ~100K | 1.34× | |
| 03 | Nordrhein-Westfalen | ~1M | 1.16× | |
| 04 | Baden-Württemberg | ~600K | 1.16× | |
| 05 | Bayern | ~700K | 1.13× | |
| 06 | Schleswig-Holstein | ~100K | 1.07× | |
| 07 | Saarland | ~50K | 1.06× | |
| 08 | Hessen | ~300K | 1.03× | |
| 09 | Bremen | ~30K | 1.01× | |
| 10 | Niedersachsen | ~400K | 1.00× | |
| 11 | Sachsen | ~200K | 0.95× | |
| 12 | Brandenburg | ~100K | 0.83× | |
| 13 | Rheinland-Pfalz | ~200K | 0.82× | |
| 14 | Mecklenburg-Vorpommern | ~60K | 0.82× | |
| 15 | Sachsen-Anhalt | ~60K | 0.64× | |
| 16 | Thüringen | ~60K | 0.64× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Die Zeit audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diane Keaton | Movies & TV | 3.64× | ||
| 02 | Tagesschau | Movies & TV | 2.50× | ||
| 03 | Sewing machine | Home & Garden | 2.11× | ||
| 04 | Spiegel Online | News | 2.08× | ||
| 05 | Weaving | Fashion & Accessoires | 2.00× | ||
| 06 | Julia Klöckner | Politics & Society | 1.94× | ||
| 07 | Junge Freiheit | News | 1.85× | ||
| 08 | Der Tagesspiegel | News | 1.83× | ||
| 09 | Danish design | Home & Garden | 1.82× | ||
| 10 | Knitting | Home & Garden | 1.76× | ||
| 11 | Crochet | Home & Garden | 1.76× | ||
| 12 | Toddler | Kids & Family | 1.73× | ||
| 13 | Bookselling | Literature | 1.73× | ||
| 14 | Markus Lanz | Movies & TV | 1.72× | ||
| 15 | Sewing | Home & Garden | 1.67× | ||
| 16 | Houseplant | Home & Garden | 1.67× | ||
| 17 | Day care | Health | 1.66× | ||
| 18 | Home Decoration & Design | Home & Garden | 1.66× | ||
| 19 | Baby food | Kids & Family | 1.64× | ||
| 20 | Home décor products | Home & Garden | 1.51× |
Personality of the Die Zeit audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.27× | |
| Creativity | OPEN | 1.26× | |
| Sustainability | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.69× | |
| Convenience Orientation | PREMIUM | 0.71× | |
| Urban Lifestyle | OPEN | 0.72× |
Frequently asked questions
How many fans does Die Zeit have in Germany?
Die Zeit has an estimated audience of 3,902,732 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Die Zeit fans?
58.3% of Die Zeit fans are female, 41.7% are male, with an average age of 38.1 years.
Which brands do Die Zeit fans like most?
Die Zeit fans show strongest brand affinity for Tagesschau (2.5×), Diane Keaton (3.64×), and Spiegel Online (2.08×) over the country average.
Where do Die Zeit fans live in Germany?
Die Zeit fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Die Zeit fans also like?
Beyond Die Zeit itself, the audience over-indexes on Diane Keaton (3.64×), Spiegel Online (2.08×), Toddler (1.73×), and Julia Klöckner (1.94×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More News audiences in Germany
See Die Zeit audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Die Zeit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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