Die Zeit Audience in Germany
Die Zeit has an estimated audience of 3,863,644 people in Germany. 58.3% are female, 41.7% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Spiegel Online, Diane Keaton, Toddler, Knitting.
The average Die Zeit fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Spiegel Online, Diane Keaton, with strongest over-indexing on Tagesschau (2.5× the country average). Demographically, the Die Zeit audience skews more female with an average age of 38.1, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Die Zeit fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 38.1 |
| Estimated audience size | 3,863,644 |
Audience persona
The typical Die Zeit fan in Germany is more female, around 38.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,055,845 | 1.25× |
| Bayern | 726,418 | 1.17× |
| Baden-Württemberg | 621,422 | 1.18× |
| Niedersachsen | 376,490 | 1× |
| Hessen | 306,767 | 1.04× |
| Berlin | 269,259 | 1.56× |
| Sachsen | 180,356 | 0.95× |
| Schleswig-Holstein | 145,245 | 1.05× |
| Hamburg | 119,073 | 1.36× |
| Rheinland-Pfalz | 116,153 | 0.6× |
| Brandenburg | 96,828 | 0.81× |
| Sachsen-Anhalt | 60,608 | 0.61× |
| Thüringen | 60,349 | 0.61× |
| Mecklenburg-Vorpommern | 58,578 | 0.79× |
| Saarland | 49,331 | 1.04× |
| Bremen | 32,246 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.5× | Movies & TV |
| Spiegel Online | 2.08× | News |
| Diane Keaton | 3.64× | Movies & TV |
| Toddler | 1.73× | Kids & Family |
| Knitting | 1.76× | Home & Garden |
| Der Tagesspiegel | 1.83× | News |
| Markus Lanz | 1.72× | Movies & TV |
| Sewing machine | 2.11× | Home & Garden |
| Sewing | 1.67× | Home & Garden |
| Baby food | 1.64× | Kids & Family |
| Danish design | 1.82× | Home & Garden |
| Crochet | 1.76× | Home & Garden |
| Bookselling | 1.73× | Literature |
| Houseplant | 1.67× | Home & Garden |
| Day care | 1.66× | Health |
| Home Decoration & Design | 1.66× | Home & Garden |
| Home décor products | 1.51× | Home & Garden |
| Weaving | 2× | Fashion & Accessoires |
| Pregnancy | 1.53× | Kids & Family |
| Watercolor painting | 1.64× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.13 |
| Pet Ownership | JOY | 1.46 |
| Sustainability | BALANCE | 1.27 |
| Design Affinity | PREMIUM | 1.24 |
| Sports Activity | POWER | 1.22 |
| DIY Mentality | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 77.3% |
| Austria | 7.5% |
| Switzerland | 4.3% |
See Die Zeit audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Die Zeit have in Germany?
Die Zeit has an estimated audience of 3,863,644 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Die Zeit fans?
58.3% of Die Zeit fans are female, 41.7% are male, with an average age of 38.1 years.
Which brands do Die Zeit fans like most?
Die Zeit fans show strongest brand affinity for Tagesschau (2.5×), Spiegel Online (2.08×), and Diane Keaton (3.64×) over the country average.
Where do Die Zeit fans live in Germany?
Die Zeit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,055,845), Bayern (reach 726,418), and Baden-Württemberg (reach 621,422). These three regions account for the largest share of the active audience.
What other brands do Die Zeit fans also like?
Beyond Die Zeit itself, the audience over-indexes on Spiegel Online (2.08×), Diane Keaton (3.64×), Toddler (1.73×), and Knitting (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Die Zeit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.