Rascasse Audience Intelligence

Lacquer Audience in Germany

A data profile of the people who buy, follow and care about Lacquer in Germany — modelled from more than twelve digital signal sources. Lacquer has an estimated audience of 1,223,833 people in Germany.

#2752among Topic in Germany#371in Home & Garden

The average Lacquer fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include CHECK24, WE Fashion, Hormone, with strongest over-indexing on CHECK24 (4.49× the country average).

Demographically, the Lacquer audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lacquer fan in Germany is more female, around 44.6 years old, with strong Need for Security tendencies and a notable affinity for CHECK24.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lacquer profile in Germany.

Audience size
1.2M
in Germany
Gender
65.1%♀
34.9% male
Age
44.6
average years
Country rank
#5406
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lacquer fans

65.1% are female, 34.9% are male, average age 44.6.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Lacquer audience in Germany
MetricValue
Female65.1%
Male34.9%
Average age44.6
Estimated audience size1,223,833
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Lacquer audience in Germany
Age bracketShare%
16-196%
20-2914%
30-3923%
40-4932%
50+25%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Lacquer audience comes from Germany.

Worldwide audience distribution share by country for Lacquer
CountryShare
United States27.6%
Germany14.8%
Taiwan10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lacquer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lacquer fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K1.28×
02Hessen~100K1.19×
03Hamburg~30K1.15×
04Nordrhein-Westfalen~300K1.10×
05Bremen~10K1.08×
06Baden-Württemberg~200K1.06×
07Niedersachsen~100K1.06×
08Rheinland-Pfalz~60K1.01×
09Bayern~200K1.00×
10Schleswig-Holstein~40K0.98×
11Saarland~10K0.95×
12Sachsen~60K0.94×
13Brandenburg~30K0.87×
14Thüringen~30K0.87×
15Sachsen-Anhalt~30K0.84×
16Mecklenburg-Vorpommern~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Lacquer, Germany
0.80×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lacquer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lacquer audience
#·InterestCategoryAffinity×
01WE FashionFashion & Accessoires7.78×
02BeckMusic & Radio7.78×
03Paul SchockemöhleSports7.78×
04Sam NeillMovies & TV7.78×
05Kate BushMusic & Radio7.78×
06HormoneHealth7.21×
07otoMoto.plCars & Mobility6.54×
08Cillian MurphyMovies & TV5.89×
09CHECK24Business & Career4.49×
10Arabian horsePets & Animals4.18×
11Life extensionHealth3.62×
12Real propertyHome & Garden3.13×
13Western UnionBusiness & Career3.10×
14BestsellerLiterature2.62×
15Wetter.comHome & Garden2.47×
16VolunteeringPolitics & Society2.34×
17Müller (company)Food & Beverages1.82×
18Google MapsInternet & Social Media1.80×
19Eintracht FrankfurtSports1.77×
20TagesschauMovies & TV1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lacquer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lacquer audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.31×
SpiritualityBALANCE1.30×
MindfulnessBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lacquer audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Price SensitivityPREMIUM0.90×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lacquer have in Germany?

Lacquer has an estimated audience of 1,223,833 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lacquer fans?

65.1% of Lacquer fans are female, 34.9% are male, with an average age of 44.6 years.

03

Which brands do Lacquer fans like most?

Lacquer fans show strongest brand affinity for CHECK24 (4.49×), WE Fashion (7.78×), and Hormone (7.21×) over the country average.

04

Where do Lacquer fans live in Germany?

Lacquer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lacquer fans also like?

Beyond Lacquer itself, the audience over-indexes on WE Fashion (7.78×), Hormone (7.21×), Beck (7.78×), and Tagesschau (1.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Lacquer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lacquer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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