Lacquer Audience in Germany
Lacquer has an estimated audience of 1,223,833 people in Germany. 65.1% are female, 34.9% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Esra Erol, Snow White (Fables), Jack White, Elīna Garanča.
The average Lacquer fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Esra Erol, Snow White (Fables), with strongest over-indexing on Progressive rock (3.27× the country average). Demographically, the Lacquer audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Lacquer fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 44.6 |
| Estimated audience size | 1,223,833 |
Audience persona
The typical Lacquer fan in Germany is more female, around 44.6 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 305,057 | 1.14× |
| Bayern | 194,482 | 0.99× |
| Baden-Württemberg | 182,397 | 1.09× |
| Niedersachsen | 128,773 | 1.08× |
| Hessen | 114,111 | 1.22× |
| Berlin | 71,580 | 1.31× |
| Rheinland-Pfalz | 62,631 | 1.02× |
| Sachsen | 56,184 | 0.94× |
| Schleswig-Holstein | 43,872 | 1× |
| Hamburg | 33,236 | 1.2× |
| Brandenburg | 30,963 | 0.82× |
| Thüringen | 25,364 | 0.81× |
| Sachsen-Anhalt | 24,184 | 0.76× |
| Mecklenburg-Vorpommern | 16,125 | 0.69× |
| Saarland | 13,277 | 0.88× |
| Bremen | 10,906 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.27× | Music & Radio |
| Esra Erol | 7.22× | Movies & TV |
| Snow White (Fables) | 2.49× | Literature |
| Jack White | 1.55× | Movies & TV |
| Elīna Garanča | 5.79× | Music & Radio |
| KLIX (AM) | 1.86× | Music & Radio |
| Home Delivery | 1.7× | Food & Beverages |
| Brunello Cucinelli | 2.71× | Fashion & Accessoires |
| South Asian cuisine | 4.1× | Food & Beverages |
| Golem | 1.82× | Technology & Electronics |
| Metamorphoses | 1.74× | Literature |
| Figure painting (hobby) | 2.12× | Arts & Culture |
| Emperor Entertainment Group | 1.88× | Business & Career |
| Eschwege | 5× | Travel & Leisure |
| Hawesko | 1.75× | Food & Beverages |
| Neon Genesis Evangelion (manga) | 3.08× | Literature |
| Rhodiola | 4.29× | Health |
| Homesteading | 2.85× | Home & Garden |
| Pleural effusion | 1.61× | Health |
| Karaman | 3.74× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.66 |
| Sustainability | BALANCE | 1.37 |
| Sports Activity | POWER | 1.25 |
| Healthy Lifestyle | BALANCE | 1.22 |
| Community Orientation | OPEN | 1.12 |
| Early Adopter Mentality | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| Germany | 14.8% |
| Taiwan | 10.2% |
See Lacquer audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lacquer have in Germany?
Lacquer has an estimated audience of 1,223,833 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lacquer fans?
65.1% of Lacquer fans are female, 34.9% are male, with an average age of 44.6 years.
Which brands do Lacquer fans like most?
Lacquer fans show strongest brand affinity for Progressive rock (3.27×), Esra Erol (7.22×), and Snow White (Fables) (2.49×) over the country average.
Where do Lacquer fans live in Germany?
Lacquer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 305,057), Bayern (reach 194,482), and Baden-Württemberg (reach 182,397). These three regions account for the largest share of the active audience.
What other brands do Lacquer fans also like?
Beyond Lacquer itself, the audience over-indexes on Esra Erol (7.22×), Snow White (Fables) (2.49×), Jack White (1.55×), and Elīna Garanča (5.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lacquer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.