Lacquer Audience in United States
Lacquer has an estimated audience of 2,287,093 people in United States. 64.0% are female, 36.0% are male, average age 42.5. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Tech News, Goop, Governor of Michigan, headspace.
The average Lacquer fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Tech News, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Lacquer audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Lacquer fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 42.5 |
| Estimated audience size | 2,287,093 |
Audience persona
The typical Lacquer fan in United States is more female, around 42.5 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 341,365 | 1.36× |
| Texas | 233,763 | 1.19× |
| New York | 147,937 | 1.16× |
| Florida | 144,320 | 0.93× |
| Ohio | 73,649 | 1.05× |
| Illinois | 71,513 | 0.94× |
| Georgia | 69,968 | 0.99× |
| North Carolina | 69,228 | 1.01× |
| Pennsylvania | 66,946 | 0.87× |
| Washington | 63,621 | 1.39× |
| Michigan | 58,237 | 0.97× |
| Virginia | 57,142 | 1.03× |
| New Jersey | 52,937 | 0.91× |
| Arizona | 49,746 | 1.07× |
| Massachusetts | 48,823 | 1.08× |
| Tennessee | 42,126 | 0.92× |
| Indiana | 39,623 | 0.95× |
| Colorado | 38,400 | 1.07× |
| Missouri | 38,237 | 1.04× |
| Maryland | 36,719 | 0.93× |
| Minnesota | 36,448 | 1.11× |
| Oregon | 34,173 | 1.3× |
| Wisconsin | 31,550 | 0.92× |
| South Carolina | 30,319 | 0.88× |
| Arkansas | 28,167 | 1.49× |
| Oklahoma | 26,983 | 1.06× |
| Louisiana | 26,628 | 0.9× |
| Alabama | 26,164 | 0.82× |
| Kentucky | 25,212 | 0.88× |
| Connecticut | 22,992 | 1× |
| Utah | 22,706 | 1.11× |
| Nevada | 22,344 | 1.01× |
| Kansas | 18,890 | 1.05× |
| Iowa | 17,598 | 0.93× |
| Mississippi | 17,008 | 0.9× |
| Idaho | 12,261 | 1.07× |
| Hawaii | 11,174 | 1.14× |
| New Mexico | 10,290 | 0.9× |
| Nebraska | 9,974 | 0.87× |
| Maine | 8,131 | 0.99× |
| West Virginia | 8,089 | 0.76× |
| New Hampshire | 8,048 | 0.89× |
| Washington, District of Columbia | 7,577 | 1.1× |
| Rhode Island | 6,800 | 0.93× |
| Montana | 6,638 | 1.05× |
| South Dakota | 4,456 | 0.84× |
| Vermont | 4,180 | 1.04× |
| Delaware | 4,132 | 0.65× |
| North Dakota | 3,764 | 0.8× |
| Wyoming | 2,531 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Tech News | 23.64× | Technology & Electronics |
| Goop | 4.2× | Internet & Social Media |
| Governor of Michigan | 5.37× | Politics & Society |
| headspace | 6.02× | Health |
| edureka | 23.53× | Business & Career |
| Mothercare | 2.08× | Kids & Family |
| Cherish (group) | 6.3× | Music & Radio |
| Wok | 3.54× | Food & Beverages |
| Fairy godmother | 3.94× | Literature |
| Grace Slick | 4.51× | Music & Radio |
| Hipster | 4.83× | Politics & Society |
| Vocal harmony | 2.17× | Music & Radio |
| Google Home | 2.95× | Technology & Electronics |
| Hardik Pandya | 6.68× | Sports |
| Hibachi | 3.45× | Food & Beverages |
| Women's empowerment | 1.77× | Politics & Society |
| Grinch | 1.61× | Movies & TV |
| MK | 1.63× | Music & Radio |
| Tierra Cali | 2.95× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.88 |
| Indulgence | JOY | 1.46 |
| Quality Awareness | PREMIUM | 1.42 |
| Creativity | OPEN | 1.41 |
| Sustainability | BALANCE | 1.37 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.6% |
| Germany | 14.8% |
| Taiwan | 10.2% |
See Lacquer audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Lacquer have in United States?
Lacquer has an estimated audience of 2,287,093 people in United States, concentrated in California and Texas.
What is the gender split and age of Lacquer fans?
64.0% of Lacquer fans are female, 36.0% are male, with an average age of 42.5 years.
Which brands do Lacquer fans like most?
Lacquer fans show strongest brand affinity for Keene, New Hampshire (675×), Tech News (23.64×), and Goop (4.2×) over the country average.
Where do Lacquer fans live in United States?
Lacquer fans in United States are most concentrated in California (reach 341,365), Texas (reach 233,763), and New York (reach 147,937). These three regions account for the largest share of the active audience.
What other brands do Lacquer fans also like?
Beyond Lacquer itself, the audience over-indexes on Tech News (23.64×), Goop (4.2×), Governor of Michigan (5.37×), and headspace (6.02×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Lacquer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.