Lacquer Audience in United States

Lacquer has an estimated audience of 2,287,093 people in United States. 64.0% are female, 36.0% are male, average age 42.5. Top regions: California, Texas, New York. Top brand affinities: Finnair, Kendra Scott, Capital One, CarGurus, Google Maps.

The average Lacquer fan in United States is 42.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Kendra Scott, Capital One, with strongest over-indexing on Finnair (675× the country average). Demographically, the Lacquer audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Lacquer fans

Demographic split for Lacquer audience in United States
MetricValue
Female64.0%
Male36.0%
Average age42.5
Estimated audience size2,287,093

Audience persona

The typical Lacquer fan in United States is more female, around 42.5 years old, with strong Design Affinity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Lacquer in United States
RegionReachAffinity
California341,3651.36×
Texas233,7631.19×
New York147,9371.16×
Florida144,3200.93×
Ohio73,6491.05×
Illinois71,5130.94×
Georgia69,9680.99×
North Carolina69,2281.01×
Pennsylvania66,9460.87×
Washington63,6211.39×
Michigan58,2370.97×
Virginia57,1421.03×
New Jersey52,9370.91×
Arizona49,7461.07×
Massachusetts48,8231.08×
Tennessee42,1260.92×
Indiana39,6230.95×
Colorado38,4001.07×
Missouri38,2371.04×
Maryland36,7190.93×
Minnesota36,4481.11×
Oregon34,1731.3×
Wisconsin31,5500.92×
South Carolina30,3190.88×
Arkansas28,1671.49×
Oklahoma26,9831.06×
Louisiana26,6280.9×
Alabama26,1640.82×
Kentucky25,2120.88×
Connecticut22,9921×
Utah22,7061.11×
Nevada22,3441.01×
Kansas18,8901.05×
Iowa17,5980.93×
Mississippi17,0080.9×
Idaho12,2611.07×
Hawaii11,1741.14×
New Mexico10,2900.9×
Nebraska9,9740.87×
Maine8,1310.99×
West Virginia8,0890.76×
New Hampshire8,0480.89×
Washington, District of Columbia7,5771.1×
Rhode Island6,8000.93×
Montana6,6381.05×
South Dakota4,4560.84×
Vermont4,1801.04×
Delaware4,1320.65×
North Dakota3,7640.8×
Wyoming2,5310.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lacquer audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Kendra Scott20.27×Fashion & Accessoires
Capital One5.26×Business & Career
CarGurus6.78×Cars & Mobility
Google Maps4.38×Internet & Social Media
AccuWeather4.64×Home & Garden
Diane Keaton4.47×Movies & TV
Indeed.com2.95×Business & Career
DeviantArt5×Internet & Social Media
Manicure4.57×Beauty & Wellness
Beetlejuice3.29×Movies & TV
Circle K4.63×Shopping
Bachelor of Business Administration23.53×Business & Career
Bruce Willis4.31×Movies & TV
Khan Academy4.95×Business & Career
ICloud5.5×Technology & Electronics
Jeff Bezos6.6×Business & Career
Jessica Simpson8.32×Music & Radio
Catherine Zeta-Jones6.35×Movies & TV
Enterprise Rent-A-Car3.25×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lacquer audience
TraitClusterScore
Design AffinityPREMIUM1.88
IndulgenceJOY1.46
Quality AwarenessPREMIUM1.42
CreativityOPEN1.41
SustainabilityBALANCE1.37
Luxury OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Lacquer
CountryShare
United States27.6%
Germany14.8%
Taiwan10.2%

See Lacquer audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Lacquer have in United States?

Lacquer has an estimated audience of 2,287,093 people in United States, concentrated in California and Texas.

What is the gender split and age of Lacquer fans?

64.0% of Lacquer fans are female, 36.0% are male, with an average age of 42.5 years.

Which brands do Lacquer fans like most?

Lacquer fans show strongest brand affinity for Finnair (675×), Kendra Scott (20.27×), and Capital One (5.26×) over the country average.

Where do Lacquer fans live in United States?

Lacquer fans in United States are most concentrated in California (reach 341,365), Texas (reach 233,763), and New York (reach 147,937). These three regions account for the largest share of the active audience.

What other brands do Lacquer fans also like?

Beyond Lacquer itself, the audience over-indexes on Kendra Scott (20.27×), Capital One (5.26×), CarGurus (6.78×), and Google Maps (4.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lacquer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.