Rascasse Audience Intelligence

Lacquer Audience in United States

A data profile of the people who buy, follow and care about Lacquer in United States — modelled from more than twelve digital signal sources. Lacquer has an estimated audience of 2,287,093 people in United States.

#5892among Topic in United States#734in Home & Garden

The average Lacquer fan in United States is 42.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kendra Scott, Manicure, IKEA, with strongest over-indexing on Kendra Scott (5.1× the country average).

Demographically, the Lacquer audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lacquer fan in United States is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Kendra Scott.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lacquer profile in United States.

Audience size
2.3M
in United States
Gender
64.0%♀
36.0% male
Age
42.5
average years
Country rank
#12786
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lacquer fans

64.0% are female, 36.0% are male, average age 42.5.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Lacquer audience in United States
MetricValue
Female64.0%
Male36.0%
Average age42.5
Estimated audience size2,287,093
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Lacquer audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4924%
50+27%
Fig. 04

Worldwide distribution

27.6%

of the worldwide Lacquer audience comes from United States.

Worldwide audience distribution share by country for Lacquer
CountryShare
United States27.6%
Germany14.8%
Taiwan10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lacquer audience in United States is strongest.

Fig. 05

Top regions by affinity

Lacquer fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~30K1.47×
02California~300K1.34×
03Washington~60K1.27×
04Oregon~30K1.23×
05Texas~200K1.11×
06Oklahoma~30K1.11×
07Utah~20K1.11×
08Hawaii~10K1.10×
09New York~100K1.09×
10Minnesota~40K1.08×
11Idaho~10K1.07×
12Massachusetts~50K1.06×
13Kansas~20K1.05×
14Washington, District of Columbia~7K1.05×
15Arizona~50K1.04×
16Montana~7K1.04×
17Missouri~40K1.03×
18Maine~8K1.03×
19Colorado~40K1.01×
20Rhode Island~7K1.01×
21Alaska~5K1.01×
22Vermont~4K1.01×
23Ohio~70K1.00×
24Connecticut~20K0.98×
25Florida~200K0.97×
26Virginia~50K0.97×
27South Dakota~5K0.97×
28Tennessee~40K0.96×
29Iowa~20K0.96×
30Georgia~70K0.95×
31Louisiana~30K0.95×
32Mississippi~20K0.95×
33New Mexico~10K0.95×
34Nebraska~10K0.95×
35Michigan~60K0.94×
36Nevada~20K0.94×
37North Carolina~60K0.93×
38Indiana~40K0.93×
39Maryland~40K0.93×
40Kentucky~30K0.93×
41North Dakota~4K0.93×
42New Jersey~50K0.91×
43Wisconsin~30K0.91×
44New Hampshire~8K0.91×
45Illinois~70K0.90×
46South Carolina~30K0.89×
47West Virginia~9K0.88×
48Alabama~30K0.87×
49Pennsylvania~70K0.85×
50Delaware~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Lacquer, United States
0.82×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lacquer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lacquer audience
#·InterestCategoryAffinity×
01Coconut oilFood & Beverages5.99×
02Kendra ScottFashion & Accessoires5.10×
03ManicureBeauty & Wellness3.08×
04Mineral waterFood & Beverages2.53×
05QVCMovies & TV2.34×
06Non-alcoholic beverageFood & Beverages2.26×
07Microwave ovenHome & Garden2.17×
08Cruelty-freeBeauty & Wellness2.11×
09O'Reilly Auto PartsCars & Mobility1.86×
10IKEAHome & Garden1.80×
11Discount storesShopping1.79×
12Veterinary medicineBusiness & Career1.76×
13Real propertyHome & Garden1.75×
14Made in USABusiness & Career1.74×
15Ace HardwareHome & Garden1.71×
16Subscription business modelShopping1.64×
17Diane KeatonMovies & TV1.61×
18Children's clothingFashion & Accessoires1.61×
19MenardsHome & Garden1.60×
20Hardware storeHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lacquer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lacquer audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.52×
PatriotismCONSERVATISM1.44×
Design AffinityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lacquer audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.80×
Risk AppetiteTHRILL0.80×
MindfulnessBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lacquer have in United States?

Lacquer has an estimated audience of 2,287,093 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lacquer fans?

64.0% of Lacquer fans are female, 36.0% are male, with an average age of 42.5 years.

03

Which brands do Lacquer fans like most?

Lacquer fans show strongest brand affinity for Kendra Scott (5.1×), Manicure (3.08×), and IKEA (1.8×) over the country average.

04

Where do Lacquer fans live in United States?

Lacquer fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lacquer fans also like?

Beyond Lacquer itself, the audience over-indexes on Manicure (3.08×), IKEA (1.8×), Discount stores (1.79×), and Coconut oil (5.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Lacquer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lacquer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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