Cruelty-free Audience in United States

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Cruelty-free has an estimated audience of 15,407,799 people in United States. 85.6% are female, 14.4% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: Skirt, Brassiere, Shampoo, Eyelash, Anthropologie.

The average Cruelty-free fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Skirt, Brassiere, Shampoo, with strongest over-indexing on Skirt (1.53× the country average). Demographically, the Cruelty-free audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic

Demographics of Cruelty-free fans

Demographic split for Cruelty-free audience in United States
MetricValue
Female85.6%
Male14.4%
Average age39.7
Estimated audience size15,407,799

Audience persona

The typical Cruelty-free fan in United States is more female, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for Skirt.

Top regions in United States

Top regions ranked by reach for Cruelty-free in United States
RegionReachAffinity
California2,425,4281.43×
Texas1,325,4761×
New York1,113,9091.29×
Florida1,040,6261×
Illinois550,2491.07×
New Jersey456,1521.16×
Pennsylvania442,5660.85×
Ohio401,1100.85×
Georgia394,0800.83×
North Carolina391,8590.85×
Virginia375,5591×
Washington338,2171.09×
Michigan307,5700.76×
Massachusetts284,7720.94×
Arizona268,7770.85×
Colorado221,7680.91×
Maryland206,5030.78×
Tennessee199,6700.65×
Indiana193,1530.69×
Missouri192,7300.78×
South Carolina186,2270.8×
Minnesota182,2250.83×
Oregon175,1260.99×
Wisconsin161,0170.69×
Nevada141,9120.95×
Connecticut132,6950.86×
Kentucky131,2290.68×
Utah124,3430.9×
Louisiana122,8150.62×
Alabama120,6720.56×
Arkansas109,0780.86×
Oklahoma106,6730.62×
Mississippi99,7600.79×
Kansas87,7730.72×
Iowa77,7720.61×
Idaho76,0520.98×
West Virginia76,0221.06×
Hawaii67,0621.01×
New Mexico66,1020.86×
Alaska63,2201.92×
Delaware63,1941.49×
New Hampshire62,6391.03×
Nebraska61,3370.79×
Montana60,6221.42×
Maine60,4491.1×
South Dakota59,8361.68×
Rhode Island55,4451.13×
Wyoming51,2482.24×
Vermont49,5761.83×
North Dakota42,3721.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cruelty-free audience
BrandAffinityCategory
Skirt1.53×Fashion & Accessoires
Brassiere1.88×Food & Beverages
Shampoo1.68×Beauty & Wellness
Eyelash1.64×Beauty & Wellness
Anthropologie1.65×Shopping
Chemical formula1.74×Business & Career
Moisturizer1.51×Home & Garden
Mascara1.98×Beauty & Wellness
Aerie (American Eagle Outfitters)1.95×
Nail polish1.69×Beauty & Wellness
Williams-Sonoma1.52×Home & Garden
Leggings1.52×Fashion & Accessoires
Manicure1.54×Beauty & Wellness
Anti-aging cream1.6×Beauty & Wellness
Free People1.65×Fashion & Accessoires
Collagen2×Beauty & Wellness
Foundation (cosmetics)2.09×Beauty & Wellness
Lip1.65×Beauty & Wellness
Eyelash extensions1.52×Beauty & Wellness
Sun tanning1.99×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cruelty-free audience
TraitClusterScore
SustainabilityBALANCE2.35
Healthy LifestyleBALANCE1.79
Design AffinityPREMIUM1.41
ExtroversionTHRILL1.37
Luxury OrientationPREMIUM1.37
Pet OwnershipJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Cruelty-free
CountryShare
United States47.3%
United Kingdom14.6%
Australia5.8%

See Cruelty-free audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does Cruelty-free have in United States?

Cruelty-free has an estimated audience of 15,407,799 people in United States, concentrated in California and Texas.

What is the gender split and age of Cruelty-free fans?

85.6% of Cruelty-free fans are female, 14.4% are male, with an average age of 39.7 years.

Which brands do Cruelty-free fans like most?

Cruelty-free fans show strongest brand affinity for Skirt (1.53×), Brassiere (1.88×), and Shampoo (1.68×) over the country average.

Where do Cruelty-free fans live in United States?

Cruelty-free fans in United States are most concentrated in California (reach 2,425,428), Texas (reach 1,325,476), and New York (reach 1,113,909). These three regions account for the largest share of the active audience.

What other brands do Cruelty-free fans also like?

Beyond Cruelty-free itself, the audience over-indexes on Brassiere (1.88×), Shampoo (1.68×), Eyelash (1.64×), and Anthropologie (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cruelty-free. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.