Cruelty-free Audience in Germany
Cruelty-free has an estimated audience of 817,163 people in Germany. 79.0% are female, 21.0% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Superman, Shopping, Reading, Movies, Facial care.
The average Cruelty-free fan in Germany is 35.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Superman, Shopping, Reading, with strongest over-indexing on Superman (4.09× the country average). Demographically, the Cruelty-free audience skews more female with an average age of 35.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic
Demographics of Cruelty-free fans
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 35.8 |
| Estimated audience size | 817,163 |
Audience persona
The typical Cruelty-free fan in Germany is more female, around 35.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 166,538 | 0.93× |
| Bayern | 129,522 | 0.99× |
| Baden-Württemberg | 107,108 | 0.96× |
| Niedersachsen | 67,165 | 0.85× |
| Hessen | 62,496 | 1× |
| Berlin | 40,290 | 1.1× |
| Rheinland-Pfalz | 32,861 | 0.8× |
| Sachsen | 29,693 | 0.74× |
| Schleswig-Holstein | 23,814 | 0.81× |
| Thüringen | 20,403 | 0.98× |
| Hamburg | 18,520 | 1× |
| Brandenburg | 18,366 | 0.72× |
| Sachsen-Anhalt | 17,174 | 0.81× |
| Mecklenburg-Vorpommern | 15,104 | 0.97× |
| Saarland | 13,860 | 1.38× |
| Bremen | 13,602 | 1.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 4.09× | Movies & TV |
| Shopping | 2.07× | Shopping |
| Reading | 2.09× | Literature |
| Movies | 2.12× | Movies & TV |
| Facial care | 8.66× | Beauty & Wellness |
| Hair dryer | 7.13× | Beauty & Wellness |
| Clothing | 2.08× | Fashion & Accessoires |
| Beauty | 2.16× | Beauty & Wellness |
| Dog health | 4.44× | Pets & Animals |
| Design | 2.11× | Home & Garden |
| Music | 1.89× | Business & Career |
| Food | 1.89× | Food & Beverages |
| Consumer electronics | 1.94× | Technology & Electronics |
| Felix Baumgartner | 5.31× | Sports |
| Moisturizer | 6.74× | Home & Garden |
| Online shopping | 1.98× | Shopping |
| Hairbrush | 6.73× | Beauty & Wellness |
| Arts and music | 1.74× | Arts & Culture |
| Stranger Things | 3.46× | Movies & TV |
| Female bodybuilding | 5.58× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.77 |
| Sustainability | BALANCE | 1.75 |
| Sports Activity | POWER | 1.7 |
| Design Affinity | PREMIUM | 1.66 |
| Mindfulness | BALANCE | 1.62 |
| Healthy Lifestyle | BALANCE | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.3% |
| United Kingdom | 14.6% |
| Australia | 5.8% |
See Cruelty-free audiences in other countries
More Beauty & Wellness audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cruelty-free have in Germany?
Cruelty-free has an estimated audience of 817,163 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cruelty-free fans?
79.0% of Cruelty-free fans are female, 21.0% are male, with an average age of 35.8 years.
Which brands do Cruelty-free fans like most?
Cruelty-free fans show strongest brand affinity for Superman (4.09×), Shopping (2.07×), and Reading (2.09×) over the country average.
Where do Cruelty-free fans live in Germany?
Cruelty-free fans in Germany are most concentrated in Nordrhein-Westfalen (reach 166,538), Bayern (reach 129,522), and Baden-Württemberg (reach 107,108). These three regions account for the largest share of the active audience.
What other brands do Cruelty-free fans also like?
Beyond Cruelty-free itself, the audience over-indexes on Shopping (2.07×), Reading (2.09×), Movies (2.12×), and Facial care (8.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cruelty-free. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.