Blog Audience in United States
Blog has an estimated audience of 8,205,137 people in United States. 56.9% are female, 43.1% are male, average age 40.9. Top brand affinities: Golf equipment, Golf ball, MLB.com, Hair Extensions, The Open Championship.
Top brand affinities include Golf equipment, Golf ball, MLB.com, with strongest over-indexing on Golf equipment (2.37× the country average). Demographically, the Blog audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Blog fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 40.9 |
| Estimated audience size | 8,205,137 |
Audience persona
The typical Blog fan in United States is more female, around 40.9 years old, with strong Risk Appetite tendencies and a notable affinity for Golf equipment.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Golf equipment | 2.37× | Sports |
| Golf ball | 2.33× | Sports |
| MLB.com | 2.86× | Sports |
| Hair Extensions | 2.13× | Beauty & Wellness |
| The Open Championship | 2.82× | Sports |
| Bass fishing | 2.38× | Sports |
| Golden State Warriors | 1.77× | Sports |
| New York Yankees | 2.02× | Sports |
| Rory McIlroy | 2.97× | Sports |
| Los Angeles Dodgers | 2.29× | Sports |
| Miami Heat | 2.08× | Sports |
| PGA Tour | 1.67× | Sports |
| Aritzia | 2.47× | Fashion & Accessoires |
| Ryder Cup | 2.87× | Sports |
| NFL Network | 1.6× | Sports |
| Chicago Cubs | 2.1× | Sports |
| J. C. Penney | 1.54× | Shopping |
| Boston Red Sox | 2.28× | Sports |
| Professional Golfers Association | 3.77× | Sports |
| WNBA | 1.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.06 |
| Luxury Orientation | PREMIUM | 1.84 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Extroversion | THRILL | 1.11 |
| Early Adopter Mentality | POWER | 1.1 |
| Social Media Usage | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Italy | 4.5% |
| India | 4.3% |
See Blog audiences in other countries
More Content type audiences in United States
- Meme (70,484,414)
- Instant messaging (61,148,507)
- Internet meme (52,431,884)
- Viral video (44,559,330)
- Internet celebrity (24,437,124)
How to read this data
Audience size is the estimated number of people in United States who actively search for Blog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.