A data profile of the people who buy, follow and care about Blog in United States — modelled from more than twelve digital signal sources. Blog has an estimated audience of 8,205,137 people in United States.
Blog has an estimated audience of 8,205,137 people in United States. 56.9% are female, 43.1% are male, average age 40.9. Top brand affinities: Melania Trump, Golf equipment, Golf ball, MLB.com, The Open Championship.
Top brand affinities include Melania Trump, Golf equipment, Golf ball, with strongest over-indexing on Melania Trump (1.84× the country average).
Demographically, the Blog audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Blog fan in United States is more female, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for Melania Trump.
The key figures that characterise the Blog profile in United States.
56.9% are female, 43.1% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 40.9 |
| Estimated audience size | 8,205,137 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 25% |
The strongest cross-interests of the Blog audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Professional Golfers Association | Sports | 3.77× | ||
| 02 | Rory McIlroy | Sports | 2.97× | ||
| 03 | Ryder Cup | Sports | 2.87× | ||
| 04 | MLB.com | Sports | 2.86× | ||
| 05 | The Open Championship | Sports | 2.82× | ||
| 06 | Aritzia | Fashion & Accessoires | 2.47× | ||
| 07 | Bass fishing | Sports | 2.38× | ||
| 08 | Golf equipment | Sports | 2.37× | ||
| 09 | Golf ball | Sports | 2.33× | ||
| 10 | Los Angeles Dodgers | Sports | 2.29× | ||
| 11 | Hair Extensions | Beauty & Wellness | 2.13× | ||
| 12 | Chicago Cubs | Sports | 2.10× | ||
| 13 | Miami Heat | Sports | 2.08× | ||
| 14 | New York Yankees | Sports | 2.02× | ||
| 15 | Melania Trump | Politics & Society | 1.84× | ||
| 16 | Golden State Warriors | Sports | 1.77× | ||
| 17 | WNBA | Sports | 1.73× | ||
| 18 | PGA Tour | Sports | 1.67× | ||
| 19 | NFL Network | Sports | 1.60× | ||
| 20 | J. C. Penney | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.08× | |
| Social Media Usage | JOY | 1.07× | |
| Sustainability | BALANCE | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.86× | |
| Convenience Orientation | PREMIUM | 0.86× | |
| Patriotism | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Blog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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