Blog Audience in United States

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Blog has an estimated audience of 8,205,137 people in United States. 56.9% are female, 43.1% are male, average age 40.9. Top brand affinities: Mizuno Golf North America, Professional Golfers Association, The Savage Nation, Japan Golf Tour, She's Gotta Have It.

Top brand affinities include Mizuno Golf North America, Professional Golfers Association, The Savage Nation, with strongest over-indexing on Mizuno Golf North America (3.85× the country average). Demographically, the Blog audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Spirituality, Healthy Lifestyle.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

Demographics of Blog fans

Demographic split for Blog audience in United States
MetricValue
Female56.9%
Male43.1%
Average age40.9
Estimated audience size8,205,137

Audience persona

The typical Blog fan in United States is more female, around 40.9 years old, with strong Spirituality tendencies and a notable affinity for Mizuno Golf North America.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blog audience
BrandAffinityCategory
Mizuno Golf North America3.85×Sports
Professional Golfers Association3.77×Sports
The Savage Nation3.64×
Japan Golf Tour3.44×Sports
She's Gotta Have It3.38×Movies & TV
Fox News Live3.37×Movies & TV
Ballers3.36×Movies & TV
AspireTV3.34×Movies & TV
FedEx Cup3.24×Sports
Bridgestone Golf3.22×Sports
Women's major golf championships3.13×Sports
Rickie Fowler3.11×Sports
Montreal Canadiens3.05×Sports
Cleveland Golf3.02×Sports
Queen Sugar2.98×Movies & TV
College lacrosse2.98×Sports
Empire (2015 TV series)2.97×Movies & TV
Rory McIlroy2.97×Sports
Collingwood Football Club2.96×Sports
PUMA Golf2.96×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blog audience
TraitClusterScore
SpiritualityBALANCE1.19
Healthy LifestyleBALANCE1.1
IndulgenceJOY1.06
Urban LifestyleOPEN1.03
Early Adopter MentalityPOWER1.03
Need for SecurityCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for Blog
CountryShare
United States16.5%
Italy4.5%
India4.3%

See Blog audiences in other countries

More Content type audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Blog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.