Opinion Audience in Germany
Opinion has an estimated audience of 907,955 people in Germany. 64.4% are female, 35.6% are male, average age 47.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Markus Lanz, Western Union, Eintracht Frankfurt, Satire, German television comedy.
The average Opinion fan in Germany is 47.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Markus Lanz, Western Union, Eintracht Frankfurt, with strongest over-indexing on Markus Lanz (7.78× the country average). Demographically, the Opinion audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Opinion fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 47.8 |
| Estimated audience size | 907,955 |
Audience persona
The typical Opinion fan in Germany is more female, around 47.8 years old, with strong Patriotism tendencies and a notable affinity for Markus Lanz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 183,876 | 0.93× |
| Bayern | 128,076 | 0.88× |
| Baden-Württemberg | 101,600 | 0.82× |
| Niedersachsen | 92,677 | 1.05× |
| Hessen | 71,888 | 1.04× |
| Sachsen | 55,369 | 1.24× |
| Thüringen | 43,401 | 1.88× |
| Rheinland-Pfalz | 41,297 | 0.91× |
| Berlin | 36,096 | 0.89× |
| Brandenburg | 31,343 | 1.11× |
| Schleswig-Holstein | 25,739 | 0.79× |
| Sachsen-Anhalt | 25,269 | 1.07× |
| Hamburg | 16,592 | 0.81× |
| Mecklenburg-Vorpommern | 16,304 | 0.94× |
| Saarland | 7,940 | 0.71× |
| Bremen | 7,242 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Markus Lanz | 7.78× | Movies & TV |
| Western Union | 8.18× | Business & Career |
| Eintracht Frankfurt | 4.96× | Sports |
| Satire | 8.22× | Literature |
| German television comedy | 10.21× | Movies & TV |
| Thomas Gottschalk | 5.24× | Movies & TV |
| Cameron Diaz | 10.42× | Movies & TV |
| James Marsden | 15.71× | Movies & TV |
| Jutarnji list | 8.36× | News |
| Focus | 3.84× | News |
| Tagesschau | 2.06× | Movies & TV |
| Allgäu | 6.2× | Travel & Leisure |
| Dean Martin | 15.71× | Music & Radio |
| Pets | 1.78× | Pets & Animals |
| Sahra Wagenknecht | 5.99× | Politics & Society |
| Wetter.com | 2.28× | Home & Garden |
| The Man in the High Castle (TV series) | 15.71× | Movies & TV |
| Real property | 4.17× | Home & Garden |
| Kronen Zeitung | 7.94× | News |
| The Times | 9.94× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.17 |
| LGBTQ+ Identity | OPEN | 1.56 |
| Pet Ownership | JOY | 1.45 |
| Tradition | CONSERVATISM | 1.37 |
| Need for Security | CONSERVATISM | 1.25 |
| Community Orientation | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.7% |
| United States | 14.5% |
| Brazil | 9.0% |
See Opinion audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Opinion have in Germany?
Opinion has an estimated audience of 907,955 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Opinion fans?
64.4% of Opinion fans are female, 35.6% are male, with an average age of 47.8 years.
Which brands do Opinion fans like most?
Opinion fans show strongest brand affinity for Markus Lanz (7.78×), Western Union (8.18×), and Eintracht Frankfurt (4.96×) over the country average.
Where do Opinion fans live in Germany?
Opinion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 183,876), Bayern (reach 128,076), and Baden-Württemberg (reach 101,600). These three regions account for the largest share of the active audience.
What other brands do Opinion fans also like?
Beyond Opinion itself, the audience over-indexes on Western Union (8.18×), Eintracht Frankfurt (4.96×), Satire (8.22×), and German television comedy (10.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Opinion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.