Rascasse Audience Intelligence

Opinion Audience in Germany

A data profile of the people who buy, follow and care about Opinion in Germany — modelled from more than twelve digital signal sources. Opinion has an estimated audience of 907,955 people in Germany.

#3347among Topic in Germany#320in Politics & Society

The average Opinion fan in Germany is 47.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Junge Freiheit, Markus Lanz, Eintracht Frankfurt, with strongest over-indexing on Junge Freiheit (15.71× the country average).

Demographically, the Opinion audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Opinion fan in Germany is more female, around 47.8 years old, with strong Patriotism tendencies and a notable affinity for Junge Freiheit.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Opinion profile in Germany.

Audience size
908K
in Germany
Gender
64.4%♀
35.6% male
Age
47.8
average years
Country rank
#7084
Topic in Germany
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Opinion fans

64.4% are female, 35.6% are male, average age 47.8.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Opinion audience in Germany
MetricValue
Female64.4%
Male35.6%
Average age47.8
Estimated audience size907,955
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Opinion audience in Germany
Age bracketShare%
16-194%
20-2910%
30-3919%
40-4930%
50+38%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Opinion audience comes from Germany.

Worldwide audience distribution share by country for Opinion
CountryShare
Germany32.4%
United States14.4%
Brazil9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Opinion audience in Germany is strongest.

Fig. 05

Top regions by affinity

Opinion fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~40K1.86×
02Sachsen~50K1.17×
03Sachsen-Anhalt~30K1.15×
04Hessen~80K1.09×
05Brandenburg~30K1.04×
06Niedersachsen~90K1.00×
07Rheinland-Pfalz~40K0.99×
08Bremen~7K0.97×
09Mecklenburg-Vorpommern~20K0.94×
10Berlin~40K0.92×
11Bayern~100K0.91×
12Nordrhein-Westfalen~200K0.90×
13Baden-Württemberg~100K0.85×
14Hamburg~20K0.85×
15Schleswig-Holstein~30K0.84×
16Saarland~9K0.82×
Fig. 06

Affinity by region

Affinity by region — Opinion, Germany
0.82×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Opinion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Opinion audience
#·InterestCategoryAffinity×
01Junge FreiheitNews15.71×
02Alexander SkarsgårdMovies & TV15.71×
03PatriotismPolitics & Society15.71×
04The Man in the High Castle (TV series)Movies & TV15.71×
05Dean MartinMusic & Radio14.96×
06James MarsdenMovies & TV12.34×
07Kronen ZeitungNews12.23×
08Cameron DiazMovies & TV8.74×
09Markus LanzMovies & TV7.99×
10Jutarnji listNews7.85×
11Eintracht FrankfurtSports5.18×
12PromiFlashInternet & Social Media4.31×
13HugendubelShopping4.24×
14TagesschauMovies & TV3.57×
15FocusNews3.42×
16Roland KaiserMusic & Radio3.34×
17VolunteeringPolitics & Society3.17×
18Dynamo DresdenSports2.91×
19ZDFMovies & TV2.63×
20Müller (company)Food & Beverages2.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Opinion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Opinion audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.27×
Need for SecurityCONSERVATISM1.80×
Community OrientationOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Opinion audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.61×
SustainabilityBALANCE0.81×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Opinion have in Germany?

Opinion has an estimated audience of 907,955 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Opinion fans?

64.4% of Opinion fans are female, 35.6% are male, with an average age of 47.8 years.

03

Which brands do Opinion fans like most?

Opinion fans show strongest brand affinity for Junge Freiheit (15.71×), Markus Lanz (7.99×), and Eintracht Frankfurt (5.18×) over the country average.

04

Where do Opinion fans live in Germany?

Opinion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Opinion fans also like?

Beyond Opinion itself, the audience over-indexes on Markus Lanz (7.99×), Eintracht Frankfurt (5.18×), Tagesschau (3.57×), and Alexander Skarsgård (15.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Opinion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Opinion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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