Opinion Audience in United States
Opinion has an estimated audience of 402,899 people in United States. 65.2% are female, 34.8% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Max Verstappen, Google Maps, Indeed.com, Capital One, El País.
The average Opinion fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Max Verstappen, Google Maps, Indeed.com, with strongest over-indexing on Max Verstappen (17.46× the country average). Demographically, the Opinion audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Opinion fans
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 36.0 |
| Estimated audience size | 402,899 |
Audience persona
The typical Opinion fan in United States is more female, around 36.0 years old, with strong Mindfulness tendencies and a notable affinity for Max Verstappen.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 46,481 | 1.05× |
| Texas | 37,961 | 1.1× |
| Florida | 31,051 | 1.14× |
| New York | 22,947 | 1.02× |
| Georgia | 16,159 | 1.3× |
| North Carolina | 13,964 | 1.15× |
| Pennsylvania | 13,404 | 0.99× |
| Illinois | 13,210 | 0.98× |
| Ohio | 12,770 | 1.03× |
| Michigan | 12,083 | 1.15× |
| Virginia | 11,641 | 1.19× |
| New Jersey | 8,924 | 0.87× |
| Tennessee | 8,891 | 1.1× |
| Washington | 8,429 | 1.04× |
| Arizona | 8,198 | 1× |
| Indiana | 8,055 | 1.09× |
| Maryland | 7,569 | 1.09× |
| Missouri | 7,536 | 1.16× |
| South Carolina | 6,866 | 1.13× |
| Alabama | 6,548 | 1.16× |
| Massachusetts | 6,421 | 0.81× |
| Louisiana | 5,984 | 1.15× |
| Oklahoma | 5,557 | 1.24× |
| Kentucky | 5,540 | 1.1× |
| Colorado | 5,496 | 0.87× |
| Wisconsin | 5,208 | 0.86× |
| Minnesota | 5,033 | 0.87× |
| Mississippi | 4,415 | 1.33× |
| Oregon | 4,388 | 0.95× |
| Nevada | 3,972 | 1.02× |
| Arkansas | 3,970 | 1.2× |
| Utah | 3,488 | 0.97× |
| Connecticut | 3,413 | 0.84× |
| Kansas | 3,289 | 1.04× |
| Iowa | 3,188 | 0.96× |
| West Virginia | 2,162 | 1.15× |
| New Mexico | 2,135 | 1.06× |
| Idaho | 2,010 | 1× |
| Nebraska | 1,784 | 0.88× |
| Hawaii | 1,369 | 0.79× |
| Washington, District of Columbia | 1,282 | 1.06× |
| Maine | 1,277 | 0.88× |
| New Hampshire | 1,185 | 0.75× |
| Delaware | 993 | 0.89× |
| Rhode Island | 925 | 0.72× |
| Montana | 904 | 0.81× |
| South Dakota | 787 | 0.84× |
| Alaska | 737 | 0.86× |
| North Dakota | 684 | 0.83× |
| Vermont | 532 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Max Verstappen | 17.46× | Sports |
| Google Maps | 5.26× | Internet & Social Media |
| Indeed.com | 4.42× | Business & Career |
| Capital One | 4.12× | Business & Career |
| El País | 18.86× | News |
| Autism Awareness | 7.95× | Health |
| United States national football team | 14.29× | Sports |
| Diabetes mellitus awareness | 5.37× | Health |
| Anime and manga fandom | 4.83× | Literature |
| Lewis Hamilton | 9.09× | Sports |
| Superman | 1.96× | Movies & TV |
| Enterprise Rent-A-Car | 4.39× | Cars & Mobility |
| Mobile game | 3.23× | Games |
| Collectible card game | 6.32× | Games |
| Doctor Strange | 10.99× | Literature |
| CarGurus | 4.09× | Cars & Mobility |
| malwarebytes | 17.46× | Technology & Electronics |
| Beetlejuice | 3.35× | Movies & TV |
| FC Bayern Munich | 4.66× | Sports |
| Singer-songwriter | 2.65× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 4.18 |
| LGBTQ+ Identity | OPEN | 2.19 |
| Patriotism | CONSERVATISM | 2.11 |
| Urban Lifestyle | OPEN | 1.66 |
| Risk Appetite | THRILL | 1.61 |
| Tradition | CONSERVATISM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.7% |
| United States | 14.5% |
| Brazil | 9.0% |
See Opinion audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Opinion have in United States?
Opinion has an estimated audience of 402,899 people in United States, concentrated in California and Texas.
What is the gender split and age of Opinion fans?
65.2% of Opinion fans are female, 34.8% are male, with an average age of 36.0 years.
Which brands do Opinion fans like most?
Opinion fans show strongest brand affinity for Max Verstappen (17.46×), Google Maps (5.26×), and Indeed.com (4.42×) over the country average.
Where do Opinion fans live in United States?
Opinion fans in United States are most concentrated in California (reach 46,481), Texas (reach 37,961), and Florida (reach 31,051). These three regions account for the largest share of the active audience.
What other brands do Opinion fans also like?
Beyond Opinion itself, the audience over-indexes on Google Maps (5.26×), Indeed.com (4.42×), Capital One (4.12×), and El País (18.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Opinion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.