Rascasse Audience Intelligence

Opinion Audience in United States

A data profile of the people who buy, follow and care about Opinion in United States — modelled from more than twelve digital signal sources. Opinion has an estimated audience of 402,899 people in United States.

#12271among Topic in United States#2299in Politics & Society

The average Opinion fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Max Verstappen, International education, El País, with strongest over-indexing on Max Verstappen (17.46× the country average).

Demographically, the Opinion audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Opinion fan in United States is more female, around 36.0 years old, with strong Mindfulness tendencies and a notable affinity for Max Verstappen.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Opinion profile in United States.

Audience size
403K
in United States
Gender
65.2%♀
34.8% male
Age
36.0
average years
Country rank
#41462
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Opinion fans

65.2% are female, 34.8% are male, average age 36.0.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Opinion audience in United States
MetricValue
Female65.2%
Male34.8%
Average age36.0
Estimated audience size402,899
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Opinion audience in United States
Age bracketShare%
16-1934%
20-2918%
30-3913%
40-4916%
50+20%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Opinion audience comes from United States.

Worldwide audience distribution share by country for Opinion
CountryShare
Germany32.4%
United States14.4%
Brazil9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Opinion audience in United States is strongest.

Fig. 05

Top regions by affinity

Opinion fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~20K1.30×
02Oklahoma~6K1.29×
03Mississippi~4K1.23×
04Arkansas~4K1.22×
05South Carolina~7K1.20×
06Alabama~7K1.19×
07North Carolina~10K1.17×
08Texas~40K1.16×
09Virginia~10K1.16×
10Kentucky~6K1.16×
11Indiana~8K1.14×
12Maryland~8K1.14×
13Louisiana~6K1.10×
14Ohio~10K1.08×
15Missouri~7K1.08×
16New Mexico~2K1.08×
17Kansas~3K1.07×
18Pennsylvania~10K1.05×
19West Virginia~2K1.05×
20Michigan~10K1.04×
21California~50K1.02×
22Arizona~8K1.01×
23Idaho~2K1.00×
24Illinois~10K0.99×
25Iowa~3K0.99×
26Maine~1K0.99×
27Delaware~1K0.99×
28South Dakota<1K0.99×
29North Dakota<1K0.99×
30Tennessee~8K0.97×
31Nevada~4K0.96×
32Alaska<1K0.96×
33Nebraska~2K0.95×
34Montana~1K0.95×
35Washington~8K0.94×
36Minnesota~5K0.93×
37Oregon~4K0.92×
38Utah~3K0.92×
39Wisconsin~6K0.91×
40New Jersey~9K0.89×
41Hawaii~2K0.89×
42Florida~20K0.88×
43Colorado~5K0.84×
44New York~20K0.83×
45Vermont<1K0.83×
46Rhode Island~1K0.82×
47Connecticut~3K0.81×
48New Hampshire~1K0.79×
49Massachusetts~6K0.78×
50Washington, District of Columbia<1K0.78×
Fig. 06

Affinity by region

Affinity by region — Opinion, United States
0.78×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Opinion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Opinion audience
#·InterestCategoryAffinity×
01Max VerstappenSports17.46×
02International educationBusiness & Career17.46×
03malwarebytesTechnology & Electronics17.46×
04SpiritismHealth17.46×
05Fernando AlonsoSports17.46×
06Ayrton SennaSports17.46×
07Carbon footprintPolitics & Society16.45×
08El PaísNews15.03×
09Disneyland ParisTravel & Leisure6.15×
10Graphic novelLiterature5.18×
11CarcareCars & Mobility4.75×
12PokémonGames4.16×
13Watercolor paintingArts & Culture3.42×
14RadioTechnology & Electronics2.89×
15ActivismPolitics & Society2.48×
16Google DriveTechnology & Electronics2.43×
17Las VegasTravel & Leisure2.42×
18RedditInternet & Social Media2.04×
19Burger KingFood & Beverages1.93×
20SupermanMovies & TV1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Opinion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Opinion audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE4.16×
PatriotismCONSERVATISM2.63×
SpiritualityBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Opinion audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.81×
CreativityOPEN0.84×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Opinion have in United States?

Opinion has an estimated audience of 402,899 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Opinion fans?

65.2% of Opinion fans are female, 34.8% are male, with an average age of 36.0 years.

03

Which brands do Opinion fans like most?

Opinion fans show strongest brand affinity for Max Verstappen (17.46×), International education (17.46×), and El País (15.03×) over the country average.

04

Where do Opinion fans live in United States?

Opinion fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Opinion fans also like?

Beyond Opinion itself, the audience over-indexes on International education (17.46×), El País (15.03×), Carbon footprint (16.45×), and Pokémon (4.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Opinion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Opinion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →