Relief Audience in Germany
Relief has an estimated audience of 2,333,538 people in Germany. 59.3% are female, 40.7% are male, average age 47.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Satire, German television comedy, RTL Television, Allgäu.
The average Relief fan in Germany is 47.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Satire, German television comedy, with strongest over-indexing on Western Union (9.07× the country average). Demographically, the Relief audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic
Demographics of Relief fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 47.3 |
| Estimated audience size | 2,333,538 |
Audience persona
The typical Relief fan in Germany is more female, around 47.3 years old, with strong Need for Security tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 506,403 | 0.99× |
| Bayern | 367,984 | 0.98× |
| Baden-Württemberg | 301,150 | 0.95× |
| Niedersachsen | 250,083 | 1.1× |
| Hessen | 203,774 | 1.15× |
| Rheinland-Pfalz | 135,465 | 1.16× |
| Berlin | 123,365 | 1.18× |
| Sachsen | 114,543 | 1× |
| Schleswig-Holstein | 77,548 | 0.93× |
| Brandenburg | 70,642 | 0.98× |
| Hamburg | 59,374 | 1.13× |
| Thüringen | 58,967 | 0.99× |
| Sachsen-Anhalt | 51,163 | 0.85× |
| Mecklenburg-Vorpommern | 33,702 | 0.76× |
| Saarland | 26,692 | 0.93× |
| Bremen | 18,697 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 9.07× | Business & Career |
| Satire | 8.57× | Literature |
| German television comedy | 10.21× | Movies & TV |
| RTL Television | 5.08× | Movies & TV |
| Allgäu | 7.05× | Travel & Leisure |
| Pets | 1.76× | Pets & Animals |
| Real property | 4.22× | Home & Garden |
| Netto Marken-Discount | 2.05× | Shopping |
| Automobiles | 1.78× | Cars & Mobility |
| Cillian Murphy | 6.65× | Movies & TV |
| Bonnie Tyler | 6.65× | Music & Radio |
| Suzi Quatro | 6.65× | Music & Radio |
| Transfermarkt | 2.33× | Sports |
| Freeware | 2.25× | Technology & Electronics |
| SunExpress | 4.05× | Travel & Leisure |
| Tagesschau | 1.58× | Movies & TV |
| Headphones | 4.4× | Technology & Electronics |
| Image scanner | 8.83× | Technology & Electronics |
| Whirlpool Corporation | 6.65× | Home & Garden |
| Reinhard Mey | 4.14× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.66 |
| Pet Ownership | JOY | 1.32 |
| Community Orientation | OPEN | 1.08 |
| Tradition | CONSERVATISM | 1.06 |
| Sports Activity | POWER | 1.02 |
| Family Orientation | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 31.6% |
| United States | 16.4% |
| Ukraine | 10.4% |
See Relief audiences in other countries
More Arts & Culture audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Relief have in Germany?
Relief has an estimated audience of 2,333,538 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Relief fans?
59.3% of Relief fans are female, 40.7% are male, with an average age of 47.3 years.
Which brands do Relief fans like most?
Relief fans show strongest brand affinity for Western Union (9.07×), Satire (8.57×), and German television comedy (10.21×) over the country average.
Where do Relief fans live in Germany?
Relief fans in Germany are most concentrated in Nordrhein-Westfalen (reach 506,403), Bayern (reach 367,984), and Baden-Württemberg (reach 301,150). These three regions account for the largest share of the active audience.
What other brands do Relief fans also like?
Beyond Relief itself, the audience over-indexes on Satire (8.57×), German television comedy (10.21×), RTL Television (5.08×), and Allgäu (7.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Relief. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.