A data profile of the people who buy, follow and care about Relief in Germany — modelled from more than twelve digital signal sources. Relief has an estimated audience of 2,333,538 people in Germany.
The average Relief fan in Germany is 47.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include RTL Television, Bonnie Tyler, Targobank, with strongest over-indexing on RTL Television (3.8× the country average).
Demographically, the Relief audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Relief fan in Germany is more female, around 47.3 years old, with strong Need for Security tendencies and a notable affinity for RTL Television.
The key figures that characterise the Relief profile in Germany.
59.3% are female, 40.7% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 47.3 |
| Estimated audience size | 2,333,538 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 31% | |
| 50+ | 35% |
of the worldwide Relief audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 31.5% |
| United States | 16.4% |
| Ukraine | 10.4% |
Where the Relief audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~200K | 1.13× | |
| 02 | Berlin | ~100K | 1.13× | |
| 03 | Rheinland-Pfalz | ~100K | 1.11× | |
| 04 | Hamburg | ~60K | 1.09× | |
| 05 | Niedersachsen | ~200K | 1.07× | |
| 06 | Thüringen | ~60K | 1.03× | |
| 07 | Sachsen | ~100K | 1.00× | |
| 08 | Nordrhein-Westfalen | ~500K | 0.99× | |
| 09 | Bayern | ~400K | 0.98× | |
| 10 | Brandenburg | ~70K | 0.98× | |
| 11 | Saarland | ~30K | 0.98× | |
| 12 | Bremen | ~20K | 0.96× | |
| 13 | Schleswig-Holstein | ~80K | 0.94× | |
| 14 | Baden-Württemberg | ~300K | 0.93× | |
| 15 | Sachsen-Anhalt | ~50K | 0.90× | |
| 16 | Mecklenburg-Vorpommern | ~40K | 0.81× |
The strongest cross-interests of the Relief audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cillian Murphy | Movies & TV | 6.65× | ||
| 02 | Nicholas Hoult | Movies & TV | 6.65× | ||
| 03 | Suzi Quatro | Music & Radio | 6.65× | ||
| 04 | Whirlpool Corporation | Home & Garden | 6.38× | ||
| 05 | Bonnie Tyler | Music & Radio | 5.85× | ||
| 06 | Allgäu | Travel & Leisure | 4.78× | ||
| 07 | Western Union | Business & Career | 4.16× | ||
| 08 | Targobank | Business & Career | 4.06× | ||
| 09 | RTL Television | Movies & TV | 3.80× | ||
| 10 | SunExpress | Travel & Leisure | 3.46× | ||
| 11 | Dieter Bohlen | Music & Radio | 3.18× | ||
| 12 | Volunteering | Politics & Society | 2.99× | ||
| 13 | Ryanair | Travel & Leisure | 2.12× | ||
| 14 | Müller (company) | Food & Beverages | 2.09× | ||
| 15 | Google Maps | Internet & Social Media | 1.90× | ||
| 16 | Hornbach | Shopping | 1.89× | ||
| 17 | Commerzbank | Business & Career | 1.83× | ||
| 18 | Nature | Home & Garden | 1.80× | ||
| 19 | Kaufland | Shopping | 1.63× | ||
| 20 | Family | Kids & Family | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.16× | |
| Convenience Orientation | PREMIUM | 1.25× | |
| Spirituality | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.69× | |
| Luxury Orientation | PREMIUM | 0.77× | |
| Sports Activity | POWER | 0.80× |
Relief has an estimated audience of 2,333,538 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
59.3% of Relief fans are female, 40.7% are male, with an average age of 47.3 years.
Relief fans show strongest brand affinity for RTL Television (3.8×), Bonnie Tyler (5.85×), and Targobank (4.06×) over the country average.
Relief fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Relief itself, the audience over-indexes on Bonnie Tyler (5.85×), Targobank (4.06×), Western Union (4.16×), and SunExpress (3.46×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Relief. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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