Popularity ranking · Germany

The 100 most popular Internet & Social Media audiences in Germany

This curated ranking covers the 100 largest internet & social media audiences in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1.7k internet & social media audiences tracked in Germany, the 100 ranked here account for the largest measured audience reach. ChatGPT, Instagram and TikTok lead the list with a combined estimated audience of 113M people. Across all 100 entries the average audience size is 5.1M, and the largest, ChatGPT, reaches around 62M people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each internet & social media audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.

Last updated:

For marketing, sponsorship & live-entertainment teams

Working with audiences like these?

This ranking is built on Rascasse audience intelligence — behavioural signals on 500,000+ brands, teams, artists and topics across 30+ markets. See what teams like yours do with it:

Trusted by teams at Volkswagen · DFB · Sony Music · Red Bull · Infront

How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
26 XING 4.7M 40.9 51.8% Social media
27 Playboy 4.6M 27.9 24.7%
28 Snapchat 4.5M 34.0 52.6% Social media
29 Viral video 4.3M 36.1 45.7% Content type
30 Meme 4.1M 30.3 41.0% Content type
31 Internet meme 4M 34.2 49.2% Content type
32 New media 3.8M 41.0 51.7%
33 Wikia 3.8M 36.3 24.4%
34 Google Docs 3.7M 41.8 52.1%
35 T-Online 3.6M 39.7 37.5%
36 Online marketplace 3.5M 41.9 57.1%
37 Groupon 3.4M 39.7 67.4%
38 Web portal 3.3M 44.4 52.2%
39 Personally identifiable information 3.3M 45.7 58.1%
40 GitHub 3.1M 31.6 51.3% Productivity
41 LinkedIn 3M 40.9 49.4% Social media
42 Der Postillon 2.9M 37.0 39.2% Humor website
43 Videography 2.7M 38.0 49.6%
44 Bluesky 2.7M 36.2 52.3% Social media
45 OmeTV 2.6M 34.4 40.5%
46 Fansite 2.6M 40.5 49.8% Content type
47 DeviantArt 2.4M 31.2 49.1%
48 Influencer marketing 2.4M 33.6 56.2% Content type
49 Julia Beautx 2.4M 24.5 68.5% Social media influencer
50 LOVOO 2.3M 28.7 32.4% Dating

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular internet & social media audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Germany and ranks each internet & social media audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest internet & social media audience in Germany?

ChatGPT currently leads with an estimated audience of 62M people in Germany.

Same category in other countries

Other top lists in Germany