T-Online Audience in Germany
T-Online has an estimated audience of 3,563,988 people in Germany. 37.5% are female, 62.5% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Graham Greene (actor), Caprivi Strip, Mackenzie Foy, The Ocean Race, Davos.
The average T-Online fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Graham Greene (actor), Caprivi Strip, Mackenzie Foy, with strongest over-indexing on Graham Greene (actor) (2.12× the country average). Demographically, the T-Online audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Brand
Demographics of T-Online fans
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 39.7 |
| Estimated audience size | 3,563,988 |
Audience persona
The typical T-Online fan in Germany is more male, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for Graham Greene (actor).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 798,333 | 1.02× |
| Bayern | 607,545 | 1.06× |
| Baden-Württemberg | 513,606 | 1.06× |
| Niedersachsen | 383,153 | 1.11× |
| Hessen | 273,196 | 1.01× |
| Rheinland-Pfalz | 222,070 | 1.24× |
| Sachsen | 178,200 | 1.02× |
| Schleswig-Holstein | 123,034 | 0.96× |
| Brandenburg | 122,015 | 1.1× |
| Sachsen-Anhalt | 119,010 | 1.29× |
| Thüringen | 118,629 | 1.31× |
| Berlin | 74,499 | 0.47× |
| Mecklenburg-Vorpommern | 71,055 | 1.04× |
| Saarland | 55,241 | 1.26× |
| Hamburg | 41,551 | 0.52× |
| Bremen | 16,263 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Graham Greene (actor) | 2.12× | |
| Caprivi Strip | 4.15× | |
| Mackenzie Foy | 2.23× | Fashion & Accessoires |
| The Ocean Race | 2.05× | Sports |
| Davos | 1.6× | Travel & Leisure |
| Hollister, California | 2.28× | Travel & Leisure |
| Yoga Journal | 2.46× | Sports |
| Joseph | 1.61× | Politics & Society |
| Rhodiola | 1.93× | Health |
| Dzień Dobry TVN | 2.33× | Movies & TV |
| Brookside | 5.03× | Movies & TV |
| JR Aquino | 3.31× | |
| ESC Rennes School of Business | 2.24× | Business & Career |
| Benissa | 1.71× | Travel & Leisure |
| Buzzword bingo | 2× | Business & Career |
| Ivan Savvidis | 2.06× | Politics & Society |
| Paul Graham (computer programmer) | 1.74× | Technology & Electronics |
| Two-Lane Blacktop | 2.15× | Movies & TV |
| Les Brown (bandleader) | 2.18× | Music & Radio |
| VOD.pl | 1.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 0.95 |
| DIY Mentality | THRILL | 0.85 |
| Tradition | CONSERVATISM | 0.85 |
| Sustainability | BALANCE | 0.81 |
| Price Sensitivity | PREMIUM | 0.81 |
| Convenience Orientation | PREMIUM | 0.81 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.7% |
| Austria | 2.2% |
| Switzerland | 1.6% |
See T-Online audiences in other countries
More Internet & Social Media audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does T-Online have in Germany?
T-Online has an estimated audience of 3,563,988 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of T-Online fans?
37.5% of T-Online fans are female, 62.5% are male, with an average age of 39.7 years.
Which brands do T-Online fans like most?
T-Online fans show strongest brand affinity for Graham Greene (actor) (2.12×), Caprivi Strip (4.15×), and Mackenzie Foy (2.23×) over the country average.
Where do T-Online fans live in Germany?
T-Online fans in Germany are most concentrated in Nordrhein-Westfalen (reach 798,333), Bayern (reach 607,545), and Baden-Württemberg (reach 513,606). These three regions account for the largest share of the active audience.
What other brands do T-Online fans also like?
Beyond T-Online itself, the audience over-indexes on Caprivi Strip (4.15×), Mackenzie Foy (2.23×), The Ocean Race (2.05×), and Davos (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for T-Online. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.