Bluesky Audience in Germany
A data profile of the people who buy, follow and care about Bluesky in Germany — modelled from more than twelve digital signal sources. Bluesky has an estimated audience of 2,651,758 people in Germany.
The average Bluesky fan in Germany is 36.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Political party, Nature, with strongest over-indexing on Tagesschau (3.65× the country average).
Demographically, the Bluesky audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bluesky fan in Germany is balanced, around 36.2 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Bluesky profile in Germany.
Search interest · 12-month trend
Audience demographics of Bluesky
52.3% are female, 47.7% are male, average age 36.2.
Gender split
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 36.2 |
| Estimated audience size | 2,651,758 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 16% | |
| 40-49 | 17% | |
| 50+ | 17% |
Worldwide distribution
of the worldwide Bluesky audience comes from Germany.
| Country | Share |
|---|---|
| United States | 42.0% |
| United Kingdom | 10.4% |
| Japan | 8.1% |
Geography
Where the Bluesky audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~200K | 1.80× | |
| 02 | Bremen | ~30K | 1.27× | |
| 03 | Hessen | ~300K | 1.22× | |
| 04 | Hamburg | ~70K | 1.17× | |
| 05 | Sachsen | ~100K | 1.07× | |
| 06 | Nordrhein-Westfalen | ~600K | 1.02× | |
| 07 | Niedersachsen | ~300K | 0.95× | |
| 08 | Brandenburg | ~80K | 0.94× | |
| 09 | Bayern | ~400K | 0.93× | |
| 10 | Baden-Württemberg | ~300K | 0.93× | |
| 11 | Schleswig-Holstein | ~90K | 0.91× | |
| 12 | Saarland | ~30K | 0.86× | |
| 13 | Rheinland-Pfalz | ~100K | 0.83× | |
| 14 | Thüringen | ~60K | 0.82× | |
| 15 | Mecklenburg-Vorpommern | ~40K | 0.72× | |
| 16 | Sachsen-Anhalt | ~50K | 0.68× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bluesky audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eric Trump | Politics & Society | 13.47× | ||
| 02 | Person of Interest (TV series) | Movies & TV | 6.37× | ||
| 03 | The Epoch Times | News | 5.07× | ||
| 04 | Voting | Politics & Society | 4.79× | ||
| 05 | Political party | Politics & Society | 4.72× | ||
| 06 | Solidarity | Politics & Society | 4.69× | ||
| 07 | Political science | Business & Career | 4.32× | ||
| 08 | Office 365 | Technology & Electronics | 3.81× | ||
| 09 | Google Drive | Technology & Electronics | 3.69× | ||
| 10 | Tagesschau | Movies & TV | 3.65× | ||
| 11 | Focus | News | 2.67× | ||
| 12 | Nature | Home & Garden | 2.34× | ||
| 13 | Hugendubel | Shopping | 2.34× | ||
| 14 | Vacations | Travel & Leisure | 2.25× | ||
| 15 | Transfermarkt | Sports | 2.17× | ||
| 16 | German language | Politics & Society | 1.89× | ||
| 17 | Politics | Politics & Society | 1.78× | ||
| 18 | Müller (company) | Food & Beverages | 1.61× | ||
| 19 | X | Internet & Social Media | 1.61× | ||
| 20 | Family | Kids & Family | 1.58× |
Personality of the Bluesky audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.87× | |
| Spirituality | BALANCE | 1.69× | |
| Patriotism | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Sports Activity | POWER | 0.85× | |
| Creativity | OPEN | 0.87× |
Frequently asked questions
How many fans does Bluesky have in Germany?
Bluesky has an estimated audience of 2,651,758 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bluesky fans?
52.3% of Bluesky fans are female, 47.7% are male, with an average age of 36.2 years.
Which brands do Bluesky fans like most?
Bluesky fans show strongest brand affinity for Tagesschau (3.65×), Political party (4.72×), and Nature (2.34×) over the country average.
Where do Bluesky fans live in Germany?
Bluesky fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Bluesky fans also like?
Beyond Bluesky itself, the audience over-indexes on Political party (4.72×), Nature (2.34×), Political science (4.32×), and Google Drive (3.69×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Social media audiences in Germany
See Bluesky audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bluesky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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