Bluesky Audience in Germany
Bluesky has an estimated audience of 2,951,480 people in Germany. 44.7% are female, 55.3% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Western Union, Solidarity, Tagesschau, German television comedy.
The average Bluesky fan in Germany is 42.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Western Union, Solidarity, with strongest over-indexing on Satire (7.28× the country average). Demographically, the Bluesky audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Need for Security, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of Bluesky fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 42.7 |
| Estimated audience size | 2,951,480 |
Audience persona
The typical Bluesky fan in Germany is more male, around 42.7 years old, with strong Need for Security tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 693,401 | 1.07× |
| Bayern | 443,977 | 0.94× |
| Baden-Württemberg | 374,663 | 0.93× |
| Niedersachsen | 274,711 | 0.96× |
| Berlin | 266,971 | 2.02× |
| Hessen | 263,526 | 1.17× |
| Sachsen | 142,150 | 0.98× |
| Rheinland-Pfalz | 123,890 | 0.84× |
| Schleswig-Holstein | 106,791 | 1.01× |
| Hamburg | 86,364 | 1.29× |
| Brandenburg | 74,262 | 0.81× |
| Thüringen | 51,217 | 0.68× |
| Sachsen-Anhalt | 43,522 | 0.57× |
| Bremen | 34,761 | 1.38× |
| Mecklenburg-Vorpommern | 33,555 | 0.6× |
| Saarland | 27,464 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.28× | Literature |
| Western Union | 5.33× | Business & Career |
| Solidarity | 6.73× | Politics & Society |
| Tagesschau | 2.16× | Movies & TV |
| German television comedy | 5.86× | Movies & TV |
| Pets | 1.64× | Pets & Animals |
| Google Drive | 3.69× | Technology & Electronics |
| Felix Baumgartner | 3.8× | Sports |
| Westdeutscher Rundfunk | 3.03× | Movies & TV |
| Self care | 2.83× | Health |
| Office 365 | 3.91× | Technology & Electronics |
| Vacations | 2.25× | Travel & Leisure |
| Allgäu | 4.55× | Travel & Leisure |
| Automobiles | 1.6× | Cars & Mobility |
| Family | 1.54× | Kids & Family |
| Country rap | 4.43× | Music & Radio |
| Real property | 3.4× | Home & Garden |
| Spiegel Online | 1.55× | News |
| Headphones | 3.89× | Technology & Electronics |
| Markus Lanz | 2.48× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.39 |
| Tradition | CONSERVATISM | 1.37 |
| Patriotism | CONSERVATISM | 1.34 |
| Healthy Lifestyle | BALANCE | 1.24 |
| Pet Ownership | JOY | 1.24 |
| Sports Activity | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.8% |
| United Kingdom | 10.3% |
| Japan | 7.4% |
See Bluesky audiences in other countries
More Social media audiences in Germany
Frequently asked questions
How many fans does Bluesky have in Germany?
Bluesky has an estimated audience of 2,951,480 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bluesky fans?
44.7% of Bluesky fans are female, 55.3% are male, with an average age of 42.7 years.
Which brands do Bluesky fans like most?
Bluesky fans show strongest brand affinity for Satire (7.28×), Western Union (5.33×), and Solidarity (6.73×) over the country average.
Where do Bluesky fans live in Germany?
Bluesky fans in Germany are most concentrated in Nordrhein-Westfalen (reach 693,401), Bayern (reach 443,977), and Baden-Württemberg (reach 374,663). These three regions account for the largest share of the active audience.
What other brands do Bluesky fans also like?
Beyond Bluesky itself, the audience over-indexes on Western Union (5.33×), Solidarity (6.73×), Tagesschau (2.16×), and German television comedy (5.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bluesky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.