A data profile of the people who buy, follow and care about Bluesky in Spain — modelled from more than twelve digital signal sources. Bluesky has an estimated audience of 2,890,141 people in Spain.
Bluesky has an estimated audience of 2,890,141 people in Spain. 47.9% are female, 52.1% are male, average age 47.1. Top brand affinities: WhatsApp, Iberia (airline), Political science, Volunteering, Satire.
Top brand affinities include WhatsApp, Iberia (airline), Political science, with strongest over-indexing on WhatsApp (1.95× the country average).
Demographically, the Bluesky audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Bluesky fan in Spain is balanced, around 47.1 years old, with strong Individualism tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Bluesky profile in Spain.
47.9% are female, 52.1% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 47.1 |
| Estimated audience size | 2,890,141 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 40% |
of the worldwide Bluesky audience comes from Spain.
| Country | Share |
|---|---|
| United States | 42.0% |
| United Kingdom | 10.4% |
| Japan | 8.1% |
The strongest cross-interests of the Bluesky audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 4.12× | ||
| 02 | Political science | Business & Career | 3.93× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 3.13× | ||
| 04 | Volunteering | Politics & Society | 2.87× | ||
| 05 | Betfair | Games | 2.82× | ||
| 06 | Refrigerator | Home & Garden | 2.26× | ||
| 07 | Breaking news | Movies & TV | 2.00× | ||
| 08 | Internet & Social Media | 1.95× | |||
| 09 | Caixabank | Business & Career | 1.88× | ||
| 10 | Real property | Home & Garden | 1.87× | ||
| 11 | Politics | Politics & Society | 1.70× | ||
| 12 | ABC | Movies & TV | 1.70× | ||
| 13 | MSN | News | 1.70× | ||
| 14 | Wikipedia | Internet & Social Media | 1.70× | ||
| 15 | IBEX 35 | Business & Career | 1.69× | ||
| 16 | Iberia (airline) | Travel & Leisure | 1.68× | ||
| 17 | Distilled beverage | Food & Beverages | 1.67× | ||
| 18 | Julio Iglesias | Music & Radio | 1.60× | ||
| 19 | Bankinter | Business & Career | 1.57× | ||
| 20 | Movistar+ | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.19× | |
| Patriotism | CONSERVATISM | 2.08× | |
| Community Orientation | OPEN | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Creativity | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bluesky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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