A data profile of the people who buy, follow and care about Bluesky in United Kingdom — modelled from more than twelve digital signal sources. Bluesky has an estimated audience of 6,034,460 people in United Kingdom.
The average Bluesky fan in United Kingdom is 37.4 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Wikipedia, Political science, Satire, with strongest over-indexing on Wikipedia (5.97× the country average).
Demographically, the Bluesky audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bluesky fan in United Kingdom is balanced, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Bluesky profile in United Kingdom.
49.9% are female, 50.1% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 37.4 |
| Estimated audience size | 6,034,460 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 18% | |
| 30-39 | 11% | |
| 40-49 | 15% | |
| 50+ | 25% |
of the worldwide Bluesky audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 42.0% |
| United Kingdom | 10.4% |
| Japan | 8.1% |
Where the Bluesky audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~700K | 1.31× | |
| 02 | Scotland | ~700K | 1.27× | |
| 03 | North East | ~300K | 1.26× | |
| 04 | Wales | ~400K | 1.20× | |
| 05 | South East | ~1M | 1.11× | |
| 06 | West Midlands | ~300K | 1.10× | |
| 07 | South West | ~500K | 0.93× | |
| 08 | East of England | ~500K | 0.89× | |
| 09 | East Midlands | ~400K | 0.89× | |
| 10 | England | ~4.5M | 0.77× | |
| 11 | Northern Ireland | ~200K | 0.76× | |
| 12 | North West | ~400K | 0.52× |
The strongest cross-interests of the Bluesky audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 5.97× | ||
| 02 | Political science | Business & Career | 5.43× | ||
| 03 | International relations | Business & Career | 4.47× | ||
| 04 | Sketch comedy | Movies & TV | 3.31× | ||
| 05 | Talk radio | Music & Radio | 3.22× | ||
| 06 | Satire | Literature | 3.13× | ||
| 07 | Adoption | Kids & Family | 2.88× | ||
| 08 | Risk management | Business & Career | 2.82× | ||
| 09 | Esso | Cars & Mobility | 2.27× | ||
| 10 | Refrigerator | Home & Garden | 2.11× | ||
| 11 | Sustainable energy | Home & Garden | 2.09× | ||
| 12 | Betfair | Games | 2.04× | ||
| 13 | Hobby | Home & Garden | 2.02× | ||
| 14 | William Hill (bookmaker) | Games | 1.90× | ||
| 15 | Mobile home | Cars & Mobility | 1.88× | ||
| 16 | Politics | Politics & Society | 1.83× | ||
| 17 | Internet & Social Media | 1.76× | |||
| 18 | Genetics | Kids & Family | 1.70× | ||
| 19 | Volunteering | Politics & Society | 1.69× | ||
| 20 | Distilled beverage | Food & Beverages | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.51× | |
| Individualism | JOY | 1.41× | |
| Sustainability | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Sports Activity | POWER | 0.85× |
Bluesky has an estimated audience of 6,034,460 people in United Kingdom, concentrated in England and South East.
49.9% of Bluesky fans are female, 50.1% are male, with an average age of 37.4 years.
Bluesky fans show strongest brand affinity for Wikipedia (5.97×), Political science (5.43×), and Satire (3.13×) over the country average.
Bluesky fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~1M), and Scotland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Bluesky itself, the audience over-indexes on Political science (5.43×), Satire (3.13×), Hobby (2.02×), and Politics (1.83×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bluesky. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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