Top 33 Social medias in United Kingdom
This curated ranking covers the 33 largest social medias in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Instagram, YouTube and X lead the list with a combined estimated audience of 80,406,887 people. Across all 33 entries the average audience size is 5,885,155, and the largest, Instagram, reaches around 29,815,932 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each social media, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Instagram |
29,815,932 | 2.5% | Social media | Internet & Social Media |
| 2 |  YouTube |
27,251,049 | 1.4% | Social media | Movies & TV |
| 3 |  X |
23,339,906 | 3.8% | Social media | Internet & Social Media |
| 4 |  TikTok |
21,429,272 | 3.2% | Social media | Internet & Social Media |
| 5 |  Pinterest |
15,334,110 | 3.4% | Social media | Internet & Social Media |
| 6 |  Facebook |
14,561,960 | 2.2% | Social media | Internet & Social Media |
| 7 |  WhatsApp |
13,546,866 | 2.3% | Social media | Internet & Social Media |
| 8 |  Snapchat |
8,566,225 | 6.2% | Social media | Internet & Social Media |
| 9 |  Reddit |
8,528,528 | 4.7% | Social media | Internet & Social Media |
| 10 |  Facebook Messenger |
8,010,017 | 4.3% | Social media | Internet & Social Media |
| 11 |  Bluesky |
7,393,430 | 10.2% | Social media | Internet & Social Media |
| 12 |  Twitch |
4,180,762 | 2.9% | Social media | Games |
| 13 |  LinkedIn |
3,472,293 | 2.0% | Social media | Internet & Social Media |
| 14 |  YouTube Kids |
3,099,447 | 7.2% | Social media | Movies & TV |
| 15 |  Flickr |
2,596,166 | 7.8% | Social media | Internet & Social Media |
| 16 |  Tagged |
548,783 | 3.4% | Social media | Internet & Social Media |
| 17 |  VK (social network) |
511,152 | 1.4% | Social media | Internet & Social Media |
| 18 |  Truth Social |
440,192 | 3.9% | Social media | Internet & Social Media |
| 19 |  Myspace |
319,155 | 5.2% | Social media | Internet & Social Media |
| 20 |  WeChat |
260,677 | 1.0% | Social media | Internet & Social Media |
| 21 |  Clubhouse |
202,273 | 4.2% | Social media | Internet & Social Media |
| 22 |  Slither.io |
182,498 | 1.8% | Social media | Internet & Social Media |
| 23 |  Hi5 |
159,211 | 8.4% | Social media | Internet & Social Media |
| 24 |  Untappd |
107,979 | 10.2% | Social media | Internet & Social Media |
| 25 |  Tumblr |
96,376 | 0.1% | Social media | Internet & Social Media |
| 26 |  Threads |
82,638 | 0.5% | Social media | Internet & Social Media |
| 27 |  XING |
46,681 | 0.7% | Social media | Internet & Social Media |
| 28 |  Gaia Online |
44,811 | 4.3% | Social media | Internet & Social Media |
| 29 |  musical.ly |
32,201 | 2.3% | Social media | Internet & Social Media |
| 30 |  Picasa |
24,766 | 3.2% | Social media | Internet & Social Media |
| 31 |  skyrock |
19,022 | 3.6% | Social media | Internet & Social Media |
| 32 |  Post Planner |
5,737 | 9.6% | Social media | Technology & Electronics |
| 33 |  Socialbakers |
24 | 0.0% | Social media | Internet & Social Media |
Frequently asked questions
How is this Top 33 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each social media by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest social media in United Kingdom?
Instagram currently leads with an estimated audience of 29,815,932 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.