A data profile of the people who buy, follow and care about Facebook Messenger in United Kingdom — modelled from more than twelve digital signal sources. Facebook Messenger has an estimated audience of 8,023,390 people in United Kingdom.
The average Facebook Messenger fan in United Kingdom is 40.7 years old, balanced, and lives primarily in Scotland.
The audience is concentrated in Scotland, South East, North West.
Top brand affinities include MSN, WhatsApp, Instant messaging, with strongest over-indexing on MSN (6.09× the country average).
Demographically, the Facebook Messenger audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Social Media Usage, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Facebook Messenger fan in United Kingdom is balanced, around 40.7 years old, with strong Social Media Usage tendencies and a notable affinity for MSN.
The key figures that characterise the Facebook Messenger profile in United Kingdom.
54.1% are female, 45.9% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 40.7 |
| Estimated audience size | 8,023,390 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Facebook Messenger audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.2% |
| Philippines | 5.5% |
| United Kingdom | 4.8% |
Where the Facebook Messenger audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1M | 1.67× | |
| 02 | Wales | ~600K | 1.42× | |
| 03 | Northern Ireland | ~300K | 1.32× | |
| 04 | North East | ~300K | 1.06× | |
| 05 | South West | ~700K | 1.04× | |
| 06 | East Midlands | ~600K | 1.02× | |
| 07 | North West | ~800K | 0.99× | |
| 08 | East of England | ~600K | 0.83× | |
| 09 | South East | ~900K | 0.80× | |
| 10 | Yorkshire and the Humber | ~400K | 0.67× | |
| 11 | Greater London | ~600K | 0.58× | |
| 12 | West Midlands | ~200K | 0.58× |
The strongest cross-interests of the Facebook Messenger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shazam (service) | Music & Radio | 8.97× | ||
| 02 | Internet & Social Media | 8.83× | |||
| 03 | Craigslist | Shopping | 8.63× | ||
| 04 | Viber | Internet & Social Media | 6.58× | ||
| 05 | MSN | News | 6.09× | ||
| 06 | Cairo | Travel & Leisure | 5.06× | ||
| 07 | Skype | Internet & Social Media | 4.92× | ||
| 08 | YouTube Music | Internet & Social Media | 4.71× | ||
| 09 | Jake Paul | Internet & Social Media | 4.27× | ||
| 10 | I Know What You Did Last Summer | Movies & TV | 3.45× | ||
| 11 | Internet & Social Media | 2.97× | |||
| 12 | Instant messaging | Internet & Social Media | 2.79× | ||
| 13 | Wedding planner | Kids & Family | 2.01× | ||
| 14 | Tumblr | Internet & Social Media | 2.00× | ||
| 15 | Snapchat | Internet & Social Media | 1.89× | ||
| 16 | Social media marketing | Business & Career | 1.62× | ||
| 17 | Car finance | Cars & Mobility | 1.60× | ||
| 18 | Mecca Bingo | Games | 1.57× | ||
| 19 | Martin Lewis | Movies & TV | 1.56× | ||
| 20 | Bed frame | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.35× | |
| Risk Appetite | THRILL | 1.10× | |
| Luxury Orientation | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.90× | |
| DIY Mentality | THRILL | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Facebook Messenger has an estimated audience of 8,023,390 people in United Kingdom, concentrated in Scotland and South East.
54.1% of Facebook Messenger fans are female, 45.9% are male, with an average age of 40.7 years.
Facebook Messenger fans show strongest brand affinity for MSN (6.09×), WhatsApp (2.97×), and Instant messaging (2.79×) over the country average.
Facebook Messenger fans in United Kingdom are most concentrated in Scotland (reach ~1M), South East (reach ~900K), and North West (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Facebook Messenger itself, the audience over-indexes on WhatsApp (2.97×), Instant messaging (2.79×), YouTube Music (4.71×), and Shazam (service) (8.97×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Facebook Messenger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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