Playboy Audience in Germany
Playboy has an estimated audience of 4,486,452 people in Germany. 24.7% are female, 75.3% are male, average age 27.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Playboy fan in Germany is 27.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Playboy fans
| Metric | Value |
|---|---|
| Female | 24.7% |
| Male | 75.3% |
| Average age | 27.9 |
| Estimated audience size | 4,486,452 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,049,538 | 1.07× |
| Bayern | 987,024 | 1.37× |
| Baden-Württemberg | 783,663 | 1.28× |
| Niedersachsen | 475,031 | 1.09× |
| Hessen | 351,680 | 1.03× |
| Rheinland-Pfalz | 245,361 | 1.09× |
| Sachsen | 244,782 | 1.11× |
| Schleswig-Holstein | 163,211 | 1.01× |
| Brandenburg | 146,082 | 1.05× |
| Berlin | 137,608 | 0.69× |
| Thüringen | 117,698 | 1.03× |
| Sachsen-Anhalt | 107,039 | 0.92× |
| Hamburg | 83,205 | 0.82× |
| Mecklenburg-Vorpommern | 83,146 | 0.97× |
| Saarland | 49,859 | 0.91× |
| Bremen | 21,670 | 0.56× |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.8% |
| United States | 25.4% |
| Brazil | 9.1% |
See Playboy audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Playboy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.