Playboy Audience in Germany

Playboy has an estimated audience of 4,486,452 people in Germany. 24.7% are female, 75.3% are male, average age 27.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.

The average Playboy fan in Germany is 27.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Playboy fans

Demographic split for Playboy audience in Germany
MetricValue
Female24.7%
Male75.3%
Average age27.9
Estimated audience size4,486,452

Top regions in Germany

Top regions ranked by reach for Playboy in Germany
RegionReachAffinity
Nordrhein-Westfalen1,049,5391.07×
Bayern987,0241.37×
Baden-Württemberg783,6641.28×
Niedersachsen475,0321.09×
Hessen351,6811.03×
Rheinland-Pfalz245,3621.09×
Sachsen244,7821.11×
Schleswig-Holstein163,2121.01×
Brandenburg146,0821.05×
Berlin137,6080.69×
Thüringen117,6981.03×
Sachsen-Anhalt107,0400.92×
Hamburg83,2060.82×
Mecklenburg-Vorpommern83,1470.97×
Saarland49,8600.91×
Bremen21,6710.56×

Worldwide distribution

Worldwide audience distribution share by country for Playboy
CountryShare
Germany29.2%
United States25.6%
Brazil9.2%

See Playboy audiences in other countries

More Internet & Social Media audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Playboy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.