Playboy Audience in United States
Playboy has an estimated audience of 3,946,001 people in United States. 14.1% are female, 85.9% are male, average age 31.5. Top regions: California, Texas, Florida.
The average Playboy fan in United States is 31.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Playboy fans
| Metric | Value |
|---|---|
| Female | 14.1% |
| Male | 85.9% |
| Average age | 31.5 |
| Estimated audience size | 3,946,001 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 514,982 | 1.19× |
| Texas | 398,440 | 1.17× |
| Florida | 247,500 | 0.93× |
| New York | 213,214 | 0.97× |
| Illinois | 142,208 | 1.08× |
| Georgia | 121,850 | 1.0× |
| North Carolina | 121,083 | 1.02× |
| Pennsylvania | 117,528 | 0.88× |
| Ohio | 116,249 | 0.96× |
| Arizona | 106,560 | 1.32× |
| Michigan | 104,010 | 1.01× |
| Washington | 88,949 | 1.12× |
| New Jersey | 87,841 | 0.88× |
| Virginia | 87,306 | 0.91× |
| Tennessee | 83,088 | 1.05× |
| Massachusetts | 82,662 | 1.06× |
| Indiana | 75,756 | 1.05× |
| Colorado | 69,394 | 1.12× |
| Alabama | 67,484 | 1.22× |
| Missouri | 65,156 | 1.02× |
| Maryland | 56,911 | 0.84× |
| Minnesota | 56,090 | 0.99× |
| Wisconsin | 53,969 | 0.91× |
| Kentucky | 51,522 | 1.04× |
| South Carolina | 51,253 | 0.86× |
| Oregon | 50,102 | 1.11× |
| Oklahoma | 50,067 | 1.14× |
| Utah | 46,460 | 1.31× |
| Iowa | 44,245 | 1.36× |
| Nevada | 39,507 | 1.04× |
| Louisiana | 38,136 | 0.75× |
| Arkansas | 34,323 | 1.06× |
| Connecticut | 32,945 | 0.83× |
| Kansas | 32,420 | 1.04× |
| Mississippi | 31,529 | 0.97× |
| Idaho | 24,387 | 1.23× |
| New Mexico | 21,567 | 1.09× |
| Nebraska | 20,956 | 1.06× |
| West Virginia | 15,845 | 0.86× |
| Hawaii | 14,729 | 0.87× |
| Montana | 11,631 | 1.06× |
| Maine | 11,376 | 0.8× |
| New Hampshire | 11,104 | 0.71× |
| Rhode Island | 9,868 | 0.79× |
| Washington, District of Columbia | 8,984 | 0.76× |
| South Dakota | 8,788 | 0.96× |
| Alaska | 8,647 | 1.02× |
| North Dakota | 8,437 | 1.04× |
| Delaware | 7,614 | 0.7× |
| Wyoming | 6,260 | 1.07× |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.8% |
| United States | 25.4% |
| Brazil | 9.1% |
See Playboy audiences in other countries
More Internet & Social Media audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Playboy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.