Rascasse Audience Intelligence

Playboy Audience in United States

A data profile of the people who buy, follow and care about Playboy in United States — modelled from more than twelve digital signal sources. Playboy has an estimated audience of 3,655,904 people in United States.

#233among Website / Newspaper / Magazine in United States#115in Internet & Social Media

The average Playboy fan in United States is 31.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Playboy profile in United States.

Audience size
3.7M
in United States
Gender
14.1%♀
85.9% male
Age
31.5
average years
Country rank
#8688
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Playboy

14.1% are female, 85.9% are male, average age 31.5.

Fig. 02

Gender split

14.1%
Female
85.9%
Male
Demographic split for Playboy audience in United States
MetricValue
Female14.1%
Male85.9%
Average age31.5
Estimated audience size3,655,904
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Playboy audience in United States
Age bracketShare%
16-1941%
20-2921%
30-3917%
40-4913%
50+7%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Playboy audience comes from United States.

Worldwide audience distribution share by country for Playboy
CountryShare
Germany30.1%
United States24.1%
Brazil9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Playboy audience in United States is strongest.

Fig. 05

Top regions by affinity

Playboy fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.36×
02Iowa~40K1.34×
03Arizona~100K1.31×
04Idaho~20K1.25×
05Alabama~70K1.24×
06Oklahoma~50K1.14×
07California~500K1.13×
08New Mexico~20K1.13×
09Montana~10K1.11×
10Alaska~9K1.11×
11Wyoming~7K1.11×
12Texas~400K1.10×
13North Dakota~9K1.10×
14Washington~90K1.09×
15Oregon~50K1.08×
16Colorado~70K1.07×
17Mississippi~30K1.07×
18Nebraska~20K1.07×
19South Dakota~10K1.06×
20Arkansas~30K1.05×
21Massachusetts~80K1.04×
22Tennessee~80K1.03×
23Missouri~70K1.03×
24Kansas~30K1.03×
25Indiana~70K1.02×
26Kentucky~50K1.02×
27Nevada~40K1.02×
28Illinois~100K1.01×
29Georgia~100K0.98×
30North Carolina~100K0.98×
31Michigan~100K0.98×
32Minnesota~60K0.98×
33New York~200K0.92×
34Ohio~100K0.92×
35West Virginia~20K0.92×
36Virginia~90K0.91×
37Wisconsin~50K0.91×
38Florida~200K0.90×
39Pennsylvania~100K0.87×
40Hawaii~10K0.87×
41South Carolina~50K0.86×
42New Jersey~80K0.84×
43Maine~10K0.84×
44Maryland~60K0.83×
45Connecticut~30K0.83×
46Rhode Island~10K0.81×
47Louisiana~40K0.77×
48Washington, District of Columbia~9K0.76×
49New Hampshire~10K0.75×
50Delaware~8K0.74×
Fig. 06

Affinity by region

Affinity by region — Playboy, United States
0.74×1.00×1.36×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Playboy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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