Mail.Ru Audience in Germany
Mail.Ru has an estimated audience of 11,938,382 people in Germany. 65.0% are female, 35.0% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern.
The average Mail.Ru fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Mail.Ru fans
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 42.4 |
| Estimated audience size | 11,938,382 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,220,954 | 1.23× |
| Baden-Württemberg | 2,232,932 | 1.37× |
| Bayern | 1,953,378 | 1.02× |
| Niedersachsen | 1,531,318 | 1.32× |
| Hessen | 1,062,425 | 1.17× |
| Rheinland-Pfalz | 830,674 | 1.39× |
| Berlin | 444,211 | 0.83× |
| Schleswig-Holstein | 435,808 | 1.02× |
| Sachsen | 413,923 | 0.71× |
| Brandenburg | 323,820 | 0.87× |
| Hamburg | 312,467 | 1.16× |
| Thüringen | 199,790 | 0.66× |
| Sachsen-Anhalt | 181,908 | 0.59× |
| Saarland | 161,569 | 1.1× |
| Mecklenburg-Vorpommern | 154,402 | 0.68× |
| Bremen | 90,673 | 0.89× |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 68.1% |
| United States | 6.3% |
| Italy | 5.3% |
See Mail.Ru audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mail.Ru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.