Rascasse Audience Intelligence

Mail.Ru Audience in Germany

A data profile of the people who buy, follow and care about Mail.Ru in Germany — modelled from more than twelve digital signal sources. Mail.Ru has an estimated audience of 12,224,102 people in Germany.

#15among Website / Newspaper / Magazine in Germany#13in Internet & Social Media

The average Mail.Ru fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mail.Ru profile in Germany.

Audience size
12.2M
in Germany
Gender
65.0%♀
35.0% male
Age
42.4
average years
Country rank
#209
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Mail.Ru

65.0% are female, 35.0% are male, average age 42.4.

Fig. 02

Gender split

65.0%
Female
35.0%
Male
Demographic split for Mail.Ru audience in Germany
MetricValue
Female65.0%
Male35.0%
Average age42.4
Estimated audience size12,224,102
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Mail.Ru audience in Germany
Age bracketShare%
16-196%
20-2919%
30-3929%
40-4926%
50+20%
Fig. 04

Worldwide distribution

67.9%

of the worldwide Mail.Ru audience comes from Germany.

Worldwide audience distribution share by country for Mail.Ru
CountryShare
Germany67.9%
United States6.3%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mail.Ru audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mail.Ru fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~800K1.39×
02Baden-Württemberg~2M1.35×
03Niedersachsen~1.5M1.31×
04Nordrhein-Westfalen~3M1.20×
05Hessen~1M1.16×
06Hamburg~300K1.15×
07Saarland~200K1.15×
08Schleswig-Holstein~400K1.03×
09Bayern~2M0.99×
10Bremen~90K0.92×
11Brandenburg~300K0.87×
12Berlin~400K0.80×
13Sachsen~400K0.71×
14Mecklenburg-Vorpommern~200K0.70×
15Thüringen~200K0.67×
16Sachsen-Anhalt~200K0.61×
Fig. 06

Affinity by region

Affinity by region — Mail.Ru, Germany
0.61×1.00×1.39×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Mail.Ru. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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