Search engine marketing Audience in United States

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Search engine marketing has an estimated audience of 4,970,026 people in United States. 49.3% are female, 50.7% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Bank account, Electrolyte, Eddie Lacy, Collectable.

The average Search engine marketing fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Bank account, Electrolyte, with strongest over-indexing on Natural rubber (5× the country average). Demographically, the Search engine marketing audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Search engine marketing fans

Demographic split for Search engine marketing audience in United States
MetricValue
Female49.3%
Male50.7%
Average age42.5
Estimated audience size4,970,026

Audience persona

The typical Search engine marketing fan in United States is balanced, around 42.5 years old, with strong Risk Appetite tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Search engine marketing in United States
RegionReachAffinity
California693,3661.27×
Texas400,6800.94×
Florida399,1541.19×
New York340,2301.23×
Pennsylvania160,6410.96×
Illinois160,5510.97×
Maryland140,5651.64×
Georgia139,7840.91×
North Carolina137,0280.92×
Ohio122,2330.8×
Massachusetts121,4401.24×
New Jersey116,9660.93×
Virginia116,8290.97×
Michigan106,0340.82×
Washington98,6310.99×
Minnesota84,0081.18×
Arizona81,6440.8×
Colorado77,0760.98×
Tennessee76,1690.76×
Indiana75,1810.83×
Missouri73,6800.92×
Oregon62,3061.09×
Louisiana60,5210.94×
Wisconsin59,5100.8×
Alabama56,0100.81×
South Carolina54,8220.73×
Nevada51,2671.07×
Connecticut48,9260.98×
Utah44,3721×
Oklahoma43,8980.8×
Kentucky42,0830.68×
South Dakota38,2293.33×
Iowa37,4300.91×
Kansas32,1400.82×
Mississippi29,5830.72×
Arkansas27,6770.68×
Idaho26,5451.07×
West Virginia26,2601.13×
Washington, District of Columbia25,4621.7×
Nebraska23,7160.95×
New Hampshire22,7941.16×
New Mexico19,2550.77×
Maine16,8420.95×
Delaware14,8601.08×
North Dakota14,4551.42×
Rhode Island13,9290.88×
Hawaii12,2970.58×
Montana9,5890.7×
Alaska7,8720.74×
Vermont6,3420.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Search engine marketing audience
BrandAffinityCategory
Natural rubber5×Cars & Mobility
Bank account5.18×Business & Career
Electrolyte7.72×Health
Eddie Lacy23.08×Sports
Collectable1.72×Kids & Family
Combat sport1.56×Sports
Mangaka3.97×Literature
Israel1.81×Travel & Leisure
Tierra Cali6.23×Travel & Leisure
Jesse Plemons2.71×Movies & TV
Nationality1.63×Politics & Society
Jaws3.8×Movies & TV
Staycation2.26×Home & Garden
Cam Ward2.36×Sports
Acoustic music2.73×Music & Radio
Kendra Scott1.75×Fashion & Accessoires
Julius Caesar (play)3.72×
Cachorro3.1×Pets & Animals
UK garage3.04×Music & Radio
Home staging2.75×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Search engine marketing audience
TraitClusterScore
Risk AppetiteTHRILL2.72
LGBTQ+ IdentityOPEN2.68
Design AffinityPREMIUM2.38
TravellingTHRILL2.22
Community OrientationOPEN2.09
Luxury OrientationPREMIUM2.09

Worldwide distribution

Worldwide audience distribution share by country for Search engine marketing
CountryShare
United States16.4%
India9.1%
Brazil5.8%

See Search engine marketing audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Search engine marketing have in United States?

Search engine marketing has an estimated audience of 4,970,026 people in United States, concentrated in California and Texas.

What is the gender split and age of Search engine marketing fans?

49.3% of Search engine marketing fans are female, 50.7% are male, with an average age of 42.5 years.

Which brands do Search engine marketing fans like most?

Search engine marketing fans show strongest brand affinity for Natural rubber (5×), Bank account (5.18×), and Electrolyte (7.72×) over the country average.

Where do Search engine marketing fans live in United States?

Search engine marketing fans in United States are most concentrated in California (reach 693,366), Texas (reach 400,680), and Florida (reach 399,154). These three regions account for the largest share of the active audience.

What other brands do Search engine marketing fans also like?

Beyond Search engine marketing itself, the audience over-indexes on Bank account (5.18×), Electrolyte (7.72×), Eddie Lacy (23.08×), and Collectable (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Search engine marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.