Rascasse Audience Intelligence

Search engine marketing Audience in United States

A data profile of the people who buy, follow and care about Search engine marketing in United States — modelled from more than twelve digital signal sources. Search engine marketing has an estimated audience of 4,970,026 people in United States.

#3810among Topic in United States#90in Internet & Social Media

The average Search engine marketing fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Google Drive, Web server, International education, with strongest over-indexing on Google Drive (25.08× the country average).

Demographically, the Search engine marketing audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Risk Appetite, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Search engine marketing fan in United States is balanced, around 42.5 years old, with strong Risk Appetite tendencies and a notable affinity for Google Drive.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Search engine marketing profile in United States.

Audience size
5M
in United States
Gender
49.3%♀
50.7% male
Age
42.5
average years
Country rank
#6744
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Search engine marketing fans

49.3% are female, 50.7% are male, average age 42.5.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Search engine marketing audience in United States
MetricValue
Female49.3%
Male50.7%
Average age42.5
Estimated audience size4,970,026
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Search engine marketing audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3921%
40-4923%
50+27%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Search engine marketing audience comes from United States.

Worldwide audience distribution share by country for Search engine marketing
CountryShare
United States16.4%
India9.1%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Search engine marketing audience in United States is strongest.

Fig. 05

Top regions by affinity

Search engine marketing fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.50×
02Florida~500K1.42×
03Oregon~80K1.32×
04New York~400K1.27×
05Washington, District of Columbia~20K1.25×
06California~700K1.22×
07Delaware~20K1.16×
08Virginia~100K1.14×
09Connecticut~60K1.14×
10Nebraska~30K1.14×
11Maryland~100K1.13×
12Colorado~90K1.11×
13Pennsylvania~200K1.07×
14New Jersey~100K1.06×
15Washington~100K1.06×
16Utah~50K1.06×
17Illinois~200K1.04×
18New Mexico~30K1.02×
19New Hampshire~20K1.01×
20Vermont~9K1.01×
21Maine~20K1.00×
22North Dakota~10K1.00×
23Texas~400K0.99×
24Ohio~200K0.99×
25Michigan~100K0.99×
26South Dakota~10K0.99×
27North Carolina~100K0.98×
28Wisconsin~70K0.98×
29Rhode Island~20K0.98×
30Missouri~80K0.97×
31Idaho~20K0.97×
32Alabama~60K0.93×
33Oklahoma~50K0.93×
34Arkansas~40K0.93×
35Kansas~40K0.92×
36Montana~10K0.92×
37Minnesota~60K0.91×
38Iowa~40K0.91×
39Georgia~100K0.90×
40Indiana~80K0.90×
41Louisiana~60K0.90×
42Hawaii~20K0.90×
43Alaska~10K0.89×
44Arizona~90K0.88×
45Nevada~40K0.88×
46Tennessee~90K0.87×
47West Virginia~20K0.87×
48Mississippi~40K0.86×
49South Carolina~60K0.85×
50Kentucky~50K0.82×
Fig. 06

Affinity by region

Affinity by region — Search engine marketing, United States
0.82×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Search engine marketing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Search engine marketing audience
#·InterestCategoryAffinity×
01Google DriveTechnology & Electronics25.08×
02Cultural tourismTravel & Leisure19.82×
03International educationBusiness & Career19.17×
04Forex Online TradingBusiness & Career16.26×
05BodrumTravel & Leisure12.33×
06WordPressTechnology & Electronics12.23×
07Software as a serviceTechnology & Electronics11.93×
08Business softwareBusiness & Career11.52×
09Google TrendsInternet & Social Media11.29×
10Derivative (finance)Business & Career10.91×
11Web serverTechnology & Electronics10.47×
12Affiliate marketingBusiness & Career6.38×
13FreelancerBusiness & Career5.10×
14Master of Business AdministrationBusiness & Career4.42×
15Social media marketingBusiness & Career3.91×
16InnovationBusiness & Career3.83×
17PhilanthropyArts & Culture2.97×
18Trader Joe'sShopping2.09×
19Android (operating system)Technology & Electronics1.86×
20Do it yourself (DIY)Home & Garden1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Search engine marketing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Search engine marketing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.31×
Community OrientationOPEN2.24×
TravellingTHRILL1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Search engine marketing audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.74×
Quality AwarenessPREMIUM0.78×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Search engine marketing have in United States?

Search engine marketing has an estimated audience of 4,970,026 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Search engine marketing fans?

49.3% of Search engine marketing fans are female, 50.7% are male, with an average age of 42.5 years.

03

Which brands do Search engine marketing fans like most?

Search engine marketing fans show strongest brand affinity for Google Drive (25.08×), Web server (10.47×), and International education (19.17×) over the country average.

04

Where do Search engine marketing fans live in United States?

Search engine marketing fans in United States are most concentrated in California (reach ~700K), Florida (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Search engine marketing fans also like?

Beyond Search engine marketing itself, the audience over-indexes on Web server (10.47×), International education (19.17×), Forex Online Trading (16.26×), and Affiliate marketing (6.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Search engine marketing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Search engine marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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