Web analytics Audience in Germany
Web analytics has an estimated audience of 685,848 people in Germany. 39.7% are female, 60.3% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: LinkedIn, Moodle, N26, Payback, Fachhochschule.
The average Web analytics fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include LinkedIn, Moodle, N26, with strongest over-indexing on LinkedIn (3.77× the country average). Demographically, the Web analytics audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic
Demographics of Web analytics fans
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 38.5 |
| Estimated audience size | 685,848 |
Audience persona
The typical Web analytics fan in Germany is more male, around 38.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for LinkedIn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 107,705 | 0.72× |
| Bayern | 101,859 | 0.92× |
| Baden-Württemberg | 86,979 | 0.93× |
| Berlin | 73,120 | 2.38× |
| Hessen | 42,094 | 0.81× |
| Hamburg | 24,974 | 1.61× |
| Niedersachsen | 24,665 | 0.37× |
| Sachsen | 19,099 | 0.57× |
| Brandenburg | 16,851 | 0.79× |
| Rheinland-Pfalz | 16,566 | 0.48× |
| Sachsen-Anhalt | 14,285 | 0.8× |
| Thüringen | 13,371 | 0.77× |
| Schleswig-Holstein | 12,769 | 0.52× |
| Saarland | 12,616 | 1.5× |
| Mecklenburg-Vorpommern | 12,183 | 0.93× |
| Bremen | 11,142 | 1.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 3.77× | Internet & Social Media | |
| Moodle | 9.44× | Technology & Electronics |
| N26 | 11.05× | Business & Career |
| Payback | 7.04× | Shopping |
| Fachhochschule | 10.69× | Business & Career |
| Google Trends | 16.65× | Internet & Social Media |
| Office 365 | 7.07× | Technology & Electronics |
| GitHub | 7.68× | Internet & Social Media |
| Wix.com | 16.14× | Technology & Electronics |
| Bachelor of Information Technology | 29.95× | Business & Career |
| Smallville | 11.55× | Movies & TV |
| TurboTax | 49.09× | Business & Career |
| Winona Ryder | 6.54× | Movies & TV |
| Google Analytics | 9.04× | Internet & Social Media |
| Art exhibition | 4.06× | Arts & Culture |
| Ryanair | 2.66× | Travel & Leisure |
| WordPress | 9.29× | Technology & Electronics |
| TikTok | 1.85× | Internet & Social Media |
| Casino | 5.68× | Games |
| Felix Baumgartner | 4.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.17 |
| Risk Appetite | THRILL | 2.1 |
| Sustainability | BALANCE | 1.83 |
| Career Orientation | POWER | 1.7 |
| Sports Activity | POWER | 1.63 |
| Urban Lifestyle | OPEN | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Australia | 10.3% |
| United Kingdom | 7.4% |
See Web analytics audiences in other countries
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Web analytics have in Germany?
Web analytics has an estimated audience of 685,848 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Web analytics fans?
39.7% of Web analytics fans are female, 60.3% are male, with an average age of 38.5 years.
Which brands do Web analytics fans like most?
Web analytics fans show strongest brand affinity for LinkedIn (3.77×), Moodle (9.44×), and N26 (11.05×) over the country average.
Where do Web analytics fans live in Germany?
Web analytics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 107,705), Bayern (reach 101,859), and Baden-Württemberg (reach 86,979). These three regions account for the largest share of the active audience.
What other brands do Web analytics fans also like?
Beyond Web analytics itself, the audience over-indexes on Moodle (9.44×), N26 (11.05×), Payback (7.04×), and Fachhochschule (10.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Web analytics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.