Rascasse Audience Intelligence

Web analytics Audience in Germany

A data profile of the people who buy, follow and care about Web analytics in Germany — modelled from more than twelve digital signal sources. Web analytics has an estimated audience of 685,848 people in Germany.

#3900among Topic in Germany#127in Internet & Social Media

The average Web analytics fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Moodle, HubSpot, Google Trends, with strongest over-indexing on Moodle (8.64× the country average).

Demographically, the Web analytics audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Web analytics fan in Germany is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Moodle.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web analytics profile in Germany.

Audience size
686K
in Germany
Gender
39.7%♀
60.3% male
Age
38.5
average years
Country rank
#8992
Topic in Germany
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web analytics fans

39.7% are female, 60.3% are male, average age 38.5.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for Web analytics audience in Germany
MetricValue
Female39.7%
Male60.3%
Average age38.5
Estimated audience size685,848
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Web analytics audience in Germany
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4920%
50+19%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Web analytics audience comes from Germany.

Worldwide audience distribution share by country for Web analytics
CountryShare
United States19.1%
Australia10.3%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web analytics audience in Germany is strongest.

Fig. 05

Top regions by affinity

Web analytics fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.88×
02Bremen~8K1.33×
03Hamburg~20K1.28×
04Saarland~10K1.20×
05Mecklenburg-Vorpommern~10K1.00×
06Thüringen~20K0.99×
07Sachsen-Anhalt~20K0.97×
08Brandenburg~20K0.93×
09Baden-Württemberg~90K0.91×
10Bayern~100K0.90×
11Hessen~40K0.85×
12Schleswig-Holstein~20K0.85×
13Rheinland-Pfalz~30K0.83×
14Sachsen~30K0.82×
15Nordrhein-Westfalen~100K0.76×
16Niedersachsen~50K0.72×
Fig. 06

Affinity by region

Affinity by region — Web analytics, Germany
0.72×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web analytics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web analytics audience
#·InterestCategoryAffinity×
01Bachelor of Information TechnologyBusiness & Career22.23×
02HubSpotInternet & Social Media17.09×
03Business softwareBusiness & Career16.55×
04Google TrendsInternet & Social Media16.44×
05Google AnalyticsInternet & Social Media11.12×
06Lead generationBusiness & Career10.97×
07MoodleTechnology & Electronics8.64×
08Passive incomeBusiness & Career8.25×
09WordPressTechnology & Electronics7.94×
10N26Business & Career7.12×
11Big dataBusiness & Career7.02×
12Affiliate marketingBusiness & Career6.35×
13Web serverTechnology & Electronics6.34×
14Python (programming language)Technology & Electronics5.82×
15PaybackShopping5.37×
16MSNNews4.67×
17GitHubInternet & Social Media4.42×
18InnovationBusiness & Career3.28×
19RedditInternet & Social Media2.56×
20RyanairTravel & Leisure2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web analytics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Web analytics audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.36×
Early Adopter MentalityPOWER2.36×
Career OrientationPOWER1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Web analytics audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.74×
Family OrientationCONSERVATISM0.83×
DIY MentalityTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Web analytics have in Germany?

Web analytics has an estimated audience of 685,848 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Web analytics fans?

39.7% of Web analytics fans are female, 60.3% are male, with an average age of 38.5 years.

03

Which brands do Web analytics fans like most?

Web analytics fans show strongest brand affinity for Moodle (8.64×), HubSpot (17.09×), and Google Trends (16.44×) over the country average.

04

Where do Web analytics fans live in Germany?

Web analytics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Web analytics fans also like?

Beyond Web analytics itself, the audience over-indexes on HubSpot (17.09×), Google Trends (16.44×), Google Analytics (11.12×), and Payback (5.37×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Web analytics audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Web analytics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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