Web analytics Audience in United States

Web analytics has an estimated audience of 2,736,169 people in United States. 51.5% are female, 48.5% are male, average age 39.8. Top regions: New York, California, Texas. Top brand affinities: Google Drive, Google Trends, Catherine Zeta-Jones, Capital One, HubSpot.

The average Web analytics fan in United States is 39.8 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Google Drive, Google Trends, Catherine Zeta-Jones, with strongest over-indexing on Google Drive (20.18× the country average). Demographically, the Web analytics audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Web analytics fans

Demographic split for Web analytics audience in United States
MetricValue
Female51.5%
Male48.5%
Average age39.8
Estimated audience size2,736,169

Audience persona

The typical Web analytics fan in United States is balanced, around 39.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Web analytics in United States
RegionReachAffinity
New York362,3912.37×
California341,5521.14×
Texas187,2730.8×
Florida123,3150.67×
Illinois89,7420.98×
Georgia78,3980.93×
Massachusetts71,5611.33×
Pennsylvania67,1190.73×
Washington66,4271.21×
North Carolina60,4120.73×
Virginia60,3370.91×
Ohio56,1560.67×
Michigan55,4030.77×
New Jersey53,9910.78×
Arizona46,8550.84×
Colorado43,1641×
Maryland39,5680.84×
Minnesota38,5910.98×
Indiana37,3580.75×
Missouri34,6070.78×
Wisconsin34,2560.83×
Tennessee31,9020.58×
Alabama29,3740.77×
Utah24,8441.01×
Oregon22,2160.71×
Louisiana19,5650.55×
Arkansas19,5490.87×
Connecticut18,4120.67×
Oklahoma17,8850.59×
South Carolina17,2260.42×
Kentucky16,3870.48×
Mississippi14,9070.66×
Kansas14,6140.68×
Alaska14,0352.4×
Nevada13,1270.5×
West Virginia12,3060.97×
Wyoming11,3772.81×
Idaho11,3640.83×
New Hampshire11,1051.03×
Hawaii10,8560.92×
New Mexico10,8180.79×
Iowa10,7910.48×
North Dakota10,7781.92×
Montana10,7051.41×
South Dakota10,5671.67×
Nebraska10,4020.76×
Maine10,2511.05×
Rhode Island9,7911.12×
Washington, District of Columbia9,6471.17×
Vermont9,6302×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Web analytics audience
BrandAffinityCategory
Google Drive20.18×Technology & Electronics
Google Trends35.13×Internet & Social Media
Catherine Zeta-Jones16.43×Movies & TV
Capital One5.55×Business & Career
HubSpot19.82×Internet & Social Media
Wawa Inc.7.14×Shopping
Google Maps5.04×Internet & Social Media
Indeed.com4.85×Business & Career
Michael Douglas15.01×Movies & TV
Bruce Willis7.65×Movies & TV
Constant Contact22.92×Technology & Electronics
LinkedIn3.89×Internet & Social Media
MailChimp16.06×Internet & Social Media
DeviantArt6.86×Internet & Social Media
CarGurus5.03×Cars & Mobility
AccuWeather5.32×Home & Garden
Google News4.76×News
Diane Keaton4.97×Movies & TV
Keira Knightley10.36×Movies & TV
Harrison Ford8.46×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Web analytics audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.08
Early Adopter MentalityPOWER1.91
Need for SecurityCONSERVATISM1.76
Luxury OrientationPREMIUM1.67
Design AffinityPREMIUM1.63
Career OrientationPOWER1.62

Worldwide distribution

Worldwide audience distribution share by country for Web analytics
CountryShare
United States19.1%
Australia10.3%
United Kingdom7.4%

See Web analytics audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Web analytics have in United States?

Web analytics has an estimated audience of 2,736,169 people in United States, concentrated in New York and California.

What is the gender split and age of Web analytics fans?

51.5% of Web analytics fans are female, 48.5% are male, with an average age of 39.8 years.

Which brands do Web analytics fans like most?

Web analytics fans show strongest brand affinity for Google Drive (20.18×), Google Trends (35.13×), and Catherine Zeta-Jones (16.43×) over the country average.

Where do Web analytics fans live in United States?

Web analytics fans in United States are most concentrated in New York (reach 362,391), California (reach 341,552), and Texas (reach 187,273). These three regions account for the largest share of the active audience.

What other brands do Web analytics fans also like?

Beyond Web analytics itself, the audience over-indexes on Google Trends (35.13×), Catherine Zeta-Jones (16.43×), Capital One (5.55×), and HubSpot (19.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Web analytics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.