Rascasse Audience Intelligence

Business News Audience in United States

A data profile of the people who buy, follow and care about Business News in United States — modelled from more than twelve digital signal sources. Business News has an estimated audience of 748,055 people in United States.

#315among TV Channel in United States#1805in Business & Career

The average Business News fan in United States is 41.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Software as a service, Wix.com, Sex and the City, with strongest over-indexing on Software as a service (51.73× the country average).

Demographically, the Business News audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Business News fan in United States is balanced, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Software as a service.

Category: Business & Career · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business News profile in United States.

Audience size
748K
in United States
Gender
52.8%♀
47.2% male
Age
41.7
average years
Country rank
#28686
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Business News

52.8% are female, 47.2% are male, average age 41.7.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Business News audience in United States
MetricValue
Female52.8%
Male47.2%
Average age41.7
Estimated audience size748,055
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Business News audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3922%
40-4922%
50+24%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Business News audience comes from United States.

Worldwide audience distribution share by country for Business News
CountryShare
United States22.3%
Tunisia10.3%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business News audience in United States is strongest.

Fig. 05

Top regions by affinity

Business News fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~10K1.86×
02Washington, District of Columbia~3K1.49×
03New York~60K1.42×
04New Jersey~20K1.28×
05Montana~3K1.25×
06Colorado~10K1.23×
07Utah~8K1.20×
08Wisconsin~10K1.19×
09Massachusetts~20K1.18×
10Virginia~20K1.16×
11Connecticut~8K1.13×
12Vermont~1K1.13×
13California~90K1.12×
14Washington~20K1.12×
15Hawaii~4K1.12×
16Maryland~10K1.10×
17Maine~3K1.10×
18Pennsylvania~30K1.07×
19Ohio~20K1.07×
20Iowa~6K1.05×
21Illinois~30K1.04×
22Oregon~9K1.04×
23New Hampshire~3K1.03×
24Alaska~2K1.02×
25Arizona~20K1.01×
26North Carolina~20K1.00×
27Indiana~10K1.00×
28Rhode Island~2K0.99×
29Nebraska~4K0.96×
30South Dakota~2K0.96×
31New Mexico~4K0.95×
32Florida~50K0.94×
33Kentucky~9K0.91×
34Oklahoma~8K0.90×
35Michigan~20K0.89×
36North Dakota~1K0.88×
37Delaware~2K0.87×
38South Carolina~10K0.86×
39Minnesota~9K0.86×
40Idaho~3K0.86×
41Texas~50K0.82×
42Missouri~10K0.82×
43Mississippi~5K0.82×
44West Virginia~3K0.81×
45Georgia~20K0.80×
46Alabama~8K0.79×
47Tennessee~10K0.77×
48Nevada~6K0.76×
49Arkansas~4K0.68×
50Louisiana~6K0.63×
Fig. 06

Affinity by region

Affinity by region — Business News, United States
0.63×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business News audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business News audience
#·InterestCategoryAffinity×
01Wix.comTechnology & Electronics52.54×
02Software as a serviceTechnology & Electronics51.73×
03Mitsubishi PajeroCars & Mobility20.00×
04Corporate financeBusiness & Career17.50×
05WordPressTechnology & Electronics14.92×
06City carCars & Mobility10.00×
07Sex and the CityMovies & TV8.93×
08Accounting softwareBusiness & Career8.89×
09FreelancerBusiness & Career5.82×
10High-net-worth individualBusiness & Career5.39×
11Web serverTechnology & Electronics4.73×
12InnovationBusiness & Career4.41×
13Sports clubSports4.26×
14Self-employmentBusiness & Career4.04×
15Extreme sportSports3.65×
16New York PostNews3.65×
17PhilanthropyArts & Culture3.53×
18Google DriveTechnology & Electronics2.89×
19Android (operating system)Technology & Electronics2.34×
20Home improvementHome & Garden1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business News audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business News audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.45×
Quality AwarenessPREMIUM2.00×
Risk AppetiteTHRILL1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business News audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
CreativityOPEN0.85×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business News have in United States?

Business News has an estimated audience of 748,055 people in United States, concentrated in California and New York.

02

What is the gender split and age of Business News fans?

52.8% of Business News fans are female, 47.2% are male, with an average age of 41.7 years.

03

Which brands do Business News fans like most?

Business News fans show strongest brand affinity for Software as a service (51.73×), Wix.com (52.54×), and Sex and the City (8.93×) over the country average.

04

Where do Business News fans live in United States?

Business News fans in United States are most concentrated in California (reach ~90K), New York (reach ~60K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Business News fans also like?

Beyond Business News itself, the audience over-indexes on Wix.com (52.54×), Sex and the City (8.93×), WordPress (14.92×), and Innovation (4.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Business News audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Business News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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