Business News Audience in United States

Business News logo

Business News has an estimated audience of 752,302 people in United States. 52.8% are female, 47.2% are male, average age 41.7. Top regions: California, New York, Texas. Top brand affinities: Software as a service, Google Maps, Indeed.com, Sex and the City, Capital One.

The average Business News fan in United States is 41.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Software as a service, Google Maps, Indeed.com, with strongest over-indexing on Software as a service (36.71× the country average). Demographically, the Business News audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: TV Channel

Demographics of Business News fans

Demographic split for Business News audience in United States
MetricValue
Female52.8%
Male47.2%
Average age41.7
Estimated audience size752,302

Audience persona

The typical Business News fan in United States is balanced, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Software as a service.

Top regions in United States

Top regions ranked by reach for Business News in United States
RegionReachAffinity
California94,3771.14×
New York62,7811.49×
Texas52,8920.82×
Florida48,2100.95×
Pennsylvania27,4901.09×
Illinois26,3191.05×
New Jersey24,0271.26×
Ohio23,1481×
North Carolina21,9760.97×
Georgia18,6070.8×
Virginia18,2190.99×
Massachusetts17,7091.19×
Washington17,5951.17×
Michigan16,0470.82×
Arizona15,3901×
Indiana14,6391.07×
Wisconsin14,4941.28×
Kansas14,2242.4×
Colorado13,5521.14×
Tennessee11,6460.77×
Maryland11,2070.87×
Missouri9,7380.8×
Minnesota9,3890.87×
South Carolina9,2990.82×
Alabama8,7050.83×
Utah8,6541.28×
Connecticut8,3341.1×
Oregon8,1150.94×
Oklahoma7,3150.88×
Kentucky7,0780.75×
Iowa6,3821.03×
Nevada5,1300.71×
Louisiana4,7640.49×
Mississippi4,6210.75×
New Mexico3,7010.98×
Hawaii3,6751.14×
Arkansas3,5010.56×
Washington, District of Columbia3,4681.53×
Nebraska3,2480.86×
Montana3,1351.5×
New Hampshire2,8930.98×
West Virginia2,8320.81×
Maine2,6800.99×
Rhode Island2,5881.08×
Idaho2,5720.68×
South Dakota1,7681.02×
Vermont1,5381.16×
Wyoming1,4391.29×
Delaware1,3670.66×
Alaska1,0740.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Business News audience
BrandAffinityCategory
Software as a service36.71×Technology & Electronics
Google Maps8.44×Internet & Social Media
Indeed.com7.72×Business & Career
Sex and the City11.93×Movies & TV
Capital One6.96×Business & Career
Wix.com36.96×Technology & Electronics
DeviantArt9.26×Internet & Social Media
Enterprise Rent-A-Car6.36×Cars & Mobility
CarGurus5.86×Cars & Mobility
Khan Academy8.26×Business & Career
Aaron Rodgers6.16×Sports
Google News5.22×News
HubSpot12.8×Internet & Social Media
Circle K6.06×Shopping
Freelancer7.33×Business & Career
Hair Extensions4.81×Beauty & Wellness
AccuWeather4.96×Home & Garden
American Airlines2.96×Travel & Leisure
MailChimp11.88×Internet & Social Media
Beetlejuice3.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business News audience
TraitClusterScore
Luxury OrientationPREMIUM3.4
Risk AppetiteTHRILL2.27
Quality AwarenessPREMIUM2.13
Early Adopter MentalityPOWER1.82
Convenience OrientationPREMIUM1.79
Design AffinityPREMIUM1.78

Worldwide distribution

Worldwide audience distribution share by country for Business News
CountryShare
United States22.4%
Tunisia10.4%
Germany7.1%

See Business News audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Business News have in United States?

Business News has an estimated audience of 752,302 people in United States, concentrated in California and New York.

What is the gender split and age of Business News fans?

52.8% of Business News fans are female, 47.2% are male, with an average age of 41.7 years.

Which brands do Business News fans like most?

Business News fans show strongest brand affinity for Software as a service (36.71×), Google Maps (8.44×), and Indeed.com (7.72×) over the country average.

Where do Business News fans live in United States?

Business News fans in United States are most concentrated in California (reach 94,377), New York (reach 62,781), and Texas (reach 52,892). These three regions account for the largest share of the active audience.

What other brands do Business News fans also like?

Beyond Business News itself, the audience over-indexes on Google Maps (8.44×), Indeed.com (7.72×), Sex and the City (11.93×), and Capital One (6.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Business News. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.