Web hosting Audience in United States

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Web hosting has an estimated audience of 7,613,182 people in United States. 46.5% are female, 53.5% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Banking, Outdoors, Online banking, Web design, Search engine optimization.

The average Web hosting fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Banking, Outdoors, Online banking, with strongest over-indexing on Banking (1.62× the country average). Demographically, the Web hosting audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Web hosting fans

Demographic split for Web hosting audience in United States
MetricValue
Female46.5%
Male53.5%
Average age40.5
Estimated audience size7,613,182

Audience persona

The typical Web hosting fan in United States is balanced, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Banking.

Top regions in United States

Top regions ranked by reach for Web hosting in United States
RegionReachAffinity
California916,8111.1×
Texas761,1431.16×
Florida579,1881.12×
New York545,5601.28×
Georgia272,6091.16×
Illinois259,7331.02×
North Carolina240,4831.05×
Pennsylvania230,6120.9×
Ohio221,7930.95×
Washington220,2751.44×
Michigan193,2540.97×
Virginia184,9441×
New Jersey180,4960.93×
Arizona179,5641.16×
Colorado168,9851.41×
Massachusetts159,5721.06×
Missouri152,7701.24×
Tennessee146,0010.96×
Maryland143,7341.1×
Indiana142,8081.03×
Oregon124,3211.42×
Alabama106,9081.01×
Minnesota105,1940.96×
South Carolina103,5400.9×
Wisconsin102,1190.89×
Louisiana84,3050.86×
Oklahoma82,6770.98×
Kentucky82,2480.86×
Utah81,0501.19×
Nevada75,7841.03×
Connecticut70,8290.93×
Kansas66,0141.1×
Idaho50,8091.33×
Iowa50,7330.81×
Arkansas47,9160.76×
Mississippi37,1030.59×
Nebraska36,1550.95×
New Hampshire35,7541.19×
New Mexico35,2830.92×
Maine32,7001.2×
Washington, District of Columbia29,4731.29×
Hawaii27,0200.83×
Rhode Island22,7910.94×
West Virginia22,6890.64×
Montana18,9980.9×
Delaware14,7520.7×
Vermont12,8730.96×
Alaska11,8870.73×
North Dakota10,9070.7×
South Dakota10,7150.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Web hosting audience
BrandAffinityCategory
Banking1.62×Business & Career
Outdoors2.76×Travel & Leisure
Online banking3.13×Business & Career
Web design2.55×Business & Career
Search engine optimization2.93×Business & Career
Dead Poet Society5.14×Music & Radio
Europe1.87×Travel & Leisure
Free software1.77×Technology & Electronics
DeviantArt2.29×Internet & Social Media
Aviation1.7×Business & Career
Building1.73×Home & Garden
Social media marketing2.08×Business & Career
Cream2.13×Food & Beverages
7-Eleven1.65×Shopping
YouTube Music1.72×Internet & Social Media
Digital marketing1.69×Business & Career
Email marketing2.67×Business & Career
Citizen3.54×Music & Radio
Nightlife1.74×Arts & Culture
Folk music1.94×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Web hosting audience
TraitClusterScore
Risk AppetiteTHRILL2.94
Luxury OrientationPREMIUM2.42
Need for SecurityCONSERVATISM2.04
LGBTQ+ IdentityOPEN1.81
Design AffinityPREMIUM1.61
Convenience OrientationPREMIUM1.52

Worldwide distribution

Worldwide audience distribution share by country for Web hosting
CountryShare
United States11.5%
Japan6.4%
India4.8%

See Web hosting audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Web hosting have in United States?

Web hosting has an estimated audience of 7,613,182 people in United States, concentrated in California and Texas.

What is the gender split and age of Web hosting fans?

46.5% of Web hosting fans are female, 53.5% are male, with an average age of 40.5 years.

Which brands do Web hosting fans like most?

Web hosting fans show strongest brand affinity for Banking (1.62×), Outdoors (2.76×), and Online banking (3.13×) over the country average.

Where do Web hosting fans live in United States?

Web hosting fans in United States are most concentrated in California (reach 916,811), Texas (reach 761,143), and Florida (reach 579,188). These three regions account for the largest share of the active audience.

What other brands do Web hosting fans also like?

Beyond Web hosting itself, the audience over-indexes on Outdoors (2.76×), Online banking (3.13×), Web design (2.55×), and Search engine optimization (2.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Web hosting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.