Email marketing Audience in United States

Email marketing has an estimated audience of 11,613,457 people in United States. 50.6% are female, 49.4% are male, average age 38.4. Top regions: California, Florida, Texas. Top brand affinities: Autism Awareness, MailChimp, Google Maps, Diabetes mellitus awareness, Capital One.

The average Email marketing fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Autism Awareness, MailChimp, Google Maps, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Email marketing audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Email marketing fans

Demographic split for Email marketing audience in United States
MetricValue
Female50.6%
Male49.4%
Average age38.4
Estimated audience size11,613,457

Audience persona

The typical Email marketing fan in United States is balanced, around 38.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Email marketing in United States
RegionReachAffinity
California1,602,9621.26×
Florida1,178,5111.5×
Texas1,059,9391.06×
New York986,6001.52×
Georgia493,7531.38×
Pennsylvania414,5371.06×
Illinois404,9201.05×
North Carolina387,9941.11×
Virginia358,2161.27×
New Jersey341,4411.16×
Ohio338,8070.95×
Michigan275,9690.91×
Tennessee272,7201.17×
Colorado270,0451.48×
Missouri241,4451.29×
Arizona236,0441×
Massachusetts233,7181.02×
Washington232,2891×
Indiana189,2770.89×
South Carolina188,9351.08×
Maryland186,5830.93×
Alabama173,0661.07×
Wisconsin170,0090.97×
Oregon168,5231.27×
Louisiana157,5621.05×
Minnesota138,8140.83×
Kentucky135,4720.93×
Connecticut111,6840.96×
Nevada111,4150.99×
Oklahoma107,4420.83×
Kansas104,3311.14×
Utah100,4300.97×
Mississippi90,4460.95×
Arkansas81,6930.85×
Iowa76,6270.8×
Idaho64,7931.11×
Washington, District of Columbia61,3301.76×
Nebraska58,5691.01×
West Virginia47,3700.88×
New Hampshire45,5110.99×
Hawaii36,4160.73×
Maine33,1220.8×
New Mexico32,7970.56×
Rhode Island32,5410.88×
Delaware24,8230.77×
South Dakota23,1460.86×
Montana22,8700.71×
North Dakota17,5510.74×
Alaska13,3390.54×
Vermont12,6400.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Email marketing audience
BrandAffinityCategory
Autism Awareness19.03×Health
MailChimp30.94×Internet & Social Media
Google Maps7.43×Internet & Social Media
Diabetes mellitus awareness12.48×Health
Capital One7.01×Business & Career
Indeed.com7.16×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage27.35×Cars & Mobility
CarGurus6.91×Cars & Mobility
Income tax13.19×Business & Career
DeviantArt7.44×Internet & Social Media
Google News5.57×News
Circle K6.29×Shopping
Enterprise Rent-A-Car5.37×Cars & Mobility
Eurostar39.74×Cars & Mobility
Khan Academy7.21×Business & Career
Houston Astros7.28×Sports
HubSpot12.52×Internet & Social Media
Los Angeles Dodgers5.83×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Email marketing audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.06
Risk AppetiteTHRILL2.5
Luxury OrientationPREMIUM2.04
Early Adopter MentalityPOWER1.89
Design AffinityPREMIUM1.81
SustainabilityBALANCE1.77

Worldwide distribution

Worldwide audience distribution share by country for Email marketing
CountryShare
United States15.3%
Japan8.3%
India4.1%

See Email marketing audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Email marketing have in United States?

Email marketing has an estimated audience of 11,613,457 people in United States, concentrated in California and Florida.

What is the gender split and age of Email marketing fans?

50.6% of Email marketing fans are female, 49.4% are male, with an average age of 38.4 years.

Which brands do Email marketing fans like most?

Email marketing fans show strongest brand affinity for Autism Awareness (19.03×), MailChimp (30.94×), and Google Maps (7.43×) over the country average.

Where do Email marketing fans live in United States?

Email marketing fans in United States are most concentrated in California (reach 1,602,962), Florida (reach 1,178,511), and Texas (reach 1,059,939). These three regions account for the largest share of the active audience.

What other brands do Email marketing fans also like?

Beyond Email marketing itself, the audience over-indexes on MailChimp (30.94×), Google Maps (7.43×), Diabetes mellitus awareness (12.48×), and Capital One (7.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Email marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.