Rascasse Audience Intelligence

Email marketing Audience in United States

A data profile of the people who buy, follow and care about Email marketing in United States — modelled from more than twelve digital signal sources. Email marketing has an estimated audience of 11,613,457 people in United States.

#2019among Topic in United States#306in Business & Career

The average Email marketing fan in United States is 38.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Innovation, Eurostar, WordPress, with strongest over-indexing on Innovation (5.38× the country average).

Demographically, the Email marketing audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Email marketing fan in United States is balanced, around 38.4 years old, with strong Risk Appetite tendencies and a notable affinity for Innovation.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Email marketing profile in United States.

Audience size
11.6M
in United States
Gender
50.6%♀
49.4% male
Age
38.4
average years
Country rank
#3079
Topic in United States
Fig. 01

Search interest · 12-month trend

+1181%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Email marketing fans

50.6% are female, 49.4% are male, average age 38.4.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Email marketing audience in United States
MetricValue
Female50.6%
Male49.4%
Average age38.4
Estimated audience size11,613,457
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Email marketing audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

15.3%

of the worldwide Email marketing audience comes from United States.

Worldwide audience distribution share by country for Email marketing
CountryShare
United States15.3%
Japan8.3%
India4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Email marketing audience in United States is strongest.

Fig. 05

Top regions by affinity

Email marketing fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~400K2.19×
02Wyoming~20K1.37×
03Florida~1M1.30×
04Idaho~70K1.19×
05Missouri~200K1.18×
06Georgia~400K1.14×
07Kansas~100K1.12×
08California~1.5M1.10×
09Ohio~400K1.10×
10Tennessee~300K1.10×
11Alabama~200K1.09×
12North Dakota~30K1.09×
13North Carolina~400K1.08×
14South Carolina~200K1.08×
15Oklahoma~100K1.08×
16Texas~1M1.07×
17New York~700K1.05×
18Arizona~200K1.04×
19Mississippi~100K1.03×
20West Virginia~60K1.03×
21Utah~100K1.02×
22Indiana~200K1.01×
23Louisiana~200K1.01×
24Alaska~20K1.00×
25Michigan~300K0.98×
26Iowa~90K0.98×
27Oregon~100K0.97×
28Connecticut~100K0.97×
29Nevada~100K0.97×
30Washington, District of Columbia~30K0.96×
31Pennsylvania~400K0.95×
32Kentucky~100K0.95×
33Virginia~300K0.94×
34South Dakota~30K0.94×
35New Jersey~300K0.93×
36New Hampshire~40K0.93×
37Montana~30K0.93×
38Rhode Island~30K0.92×
39Arkansas~90K0.90×
40Nebraska~50K0.90×
41Wisconsin~200K0.89×
42Illinois~300K0.87×
43Washington~200K0.87×
44Maine~40K0.86×
45Maryland~200K0.85×
46Delaware~30K0.85×
47New Mexico~50K0.84×
48Minnesota~100K0.82×
49Massachusetts~200K0.79×
50Hawaii~40K0.73×
Fig. 06

Affinity by region

Affinity by region — Email marketing, United States
0.73×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Email marketing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Email marketing audience
#·InterestCategoryAffinity×
01EurostarCars & Mobility39.61×
02Bordeaux wineFood & Beverages13.98×
03Forex Online TradingBusiness & Career13.27×
04WordPressTechnology & Electronics13.02×
05International educationBusiness & Career12.62×
06Software as a serviceTechnology & Electronics12.15×
07Business softwareBusiness & Career8.21×
08FreelancerBusiness & Career6.76×
09Search engine optimizationBusiness & Career5.65×
10InnovationBusiness & Career5.38×
11Disneyland ParisTravel & Leisure5.04×
12Affiliate marketingBusiness & Career4.83×
13Self-employmentBusiness & Career4.23×
14Motivational speakingBusiness & Career3.40×
15House musicMusic & Radio2.74×
16NASDAQBusiness & Career2.68×
17PhilanthropyArts & Culture2.60×
18LivemusicMusic & Radio2.44×
19Android (operating system)Technology & Electronics1.59×
20EntrepreneurshipBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Email marketing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Email marketing audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.32×
Luxury OrientationPREMIUM1.79×
Career OrientationPOWER1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Email marketing audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
Family OrientationCONSERVATISM0.96×
PatriotismCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Email marketing have in United States?

Email marketing has an estimated audience of 11,613,457 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Email marketing fans?

50.6% of Email marketing fans are female, 49.4% are male, with an average age of 38.4 years.

03

Which brands do Email marketing fans like most?

Email marketing fans show strongest brand affinity for Innovation (5.38×), Eurostar (39.61×), and WordPress (13.02×) over the country average.

04

Where do Email marketing fans live in United States?

Email marketing fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Email marketing fans also like?

Beyond Email marketing itself, the audience over-indexes on Eurostar (39.61×), WordPress (13.02×), Freelancer (6.76×), and Software as a service (12.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Email marketing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Email marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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