A data profile of the people who buy, follow and care about Email marketing in India — modelled from more than twelve digital signal sources. Email marketing has an estimated audience of 3,079,934 people in India.
Email marketing has an estimated audience of 3,079,934 people in India. 29.2% are female, 70.8% are male, average age 33.1. Top brand affinities: Retail banking, Search engine optimization, Superman, Social media marketing, Casino games.
Top brand affinities include Retail banking, Search engine optimization, Superman, with strongest over-indexing on Retail banking (4.84× the country average).
Demographically, the Email marketing audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.
The typical Email marketing fan in India is more male, around 33.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Retail banking.
The key figures that characterise the Email marketing profile in India.
29.2% are female, 70.8% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 33.1 |
| Estimated audience size | 3,079,934 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Email marketing audience comes from India.
| Country | Share |
|---|---|
| United States | 15.3% |
| Japan | 8.3% |
| India | 4.1% |
The strongest cross-interests of the Email marketing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 4.84× | ||
| 02 | Forex Online Trading | Business & Career | 4.14× | ||
| 03 | Minivans | Cars & Mobility | 3.88× | ||
| 04 | Search engine optimization | Business & Career | 3.60× | ||
| 05 | Social media marketing | Business & Career | 2.58× | ||
| 06 | Real property | Home & Garden | 2.58× | ||
| 07 | International education | Business & Career | 2.41× | ||
| 08 | High-end audio | Technology & Electronics | 2.40× | ||
| 09 | Drop shipping | Shopping | 2.33× | ||
| 10 | Puma | Fashion & Accessoires | 2.33× | ||
| 11 | Casino games | Games | 2.24× | ||
| 12 | True Detective | Movies & TV | 2.22× | ||
| 13 | Passive income | Business & Career | 2.19× | ||
| 14 | Linux | Technology & Electronics | 2.01× | ||
| 15 | Online banking | Business & Career | 1.82× | ||
| 16 | Career development | Business & Career | 1.76× | ||
| 17 | Mortgage loans | Business & Career | 1.75× | ||
| 18 | Desktop computers | Technology & Electronics | 1.69× | ||
| 19 | Volunteering | Politics & Society | 1.52× | ||
| 20 | Superman | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.61× | |
| Pet Ownership | JOY | 1.46× | |
| Early Adopter Mentality | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.54× | |
| Creativity | OPEN | 0.57× | |
| Spirituality | BALANCE | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Email marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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