Digital marketing Audience in United States
Digital marketing has an estimated audience of 30,034,724 people in United States. 49.1% are female, 50.9% are male, average age 42.8. Top regions: California, Texas, Florida.
The average Digital marketing fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Digital marketing audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Digital marketing fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 42.8 |
| Estimated audience size | 30,034,724 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 3,752,919 | 1.14× |
| Texas | 3,241,223 | 1.26× |
| Florida | 2,865,017 | 1.41× |
| New York | 2,196,431 | 1.31× |
| Georgia | 1,413,965 | 1.53× |
| North Carolina | 1,127,928 | 1.25× |
| Illinois | 1,081,776 | 1.08× |
| Pennsylvania | 969,235 | 0.96× |
| New Jersey | 885,719 | 1.16× |
| Virginia | 848,980 | 1.16× |
| Ohio | 837,939 | 0.91× |
| Michigan | 826,875 | 1.05× |
| South Carolina | 734,013 | 1.62× |
| Tennessee | 694,374 | 1.15× |
| Arizona | 600,154 | 0.98× |
| Maryland | 555,952 | 1.08× |
| Washington | 531,699 | 0.88× |
| Colorado | 530,215 | 1.12× |
| Louisiana | 511,264 | 1.32× |
| Indiana | 501,806 | 0.91× |
| Massachusetts | 496,619 | 0.84× |
| Alabama | 475,907 | 1.13× |
| Missouri | 470,676 | 0.97× |
| Nevada | 446,496 | 1.54× |
| Wisconsin | 362,323 | 0.8× |
| Minnesota | 360,948 | 0.84× |
| Oklahoma | 351,055 | 1.05× |
| Mississippi | 345,271 | 1.4× |
| Kentucky | 322,902 | 0.86× |
| Connecticut | 298,019 | 0.99× |
| Oregon | 261,438 | 0.76× |
| Kansas | 246,490 | 1.04× |
| Arkansas | 245,525 | 0.99× |
| Utah | 235,366 | 0.88× |
| Iowa | 212,254 | 0.86× |
| Nebraska | 143,888 | 0.96× |
| Hawaii | 141,661 | 1.1× |
| Idaho | 123,019 | 0.82× |
| New Mexico | 108,639 | 0.72× |
| West Virginia | 104,777 | 0.75× |
| New Hampshire | 90,913 | 0.77× |
| Rhode Island | 85,065 | 0.89× |
| Washington, District of Columbia | 83,166 | 0.92× |
| Delaware | 74,198 | 0.9× |
| Maine | 70,052 | 0.65× |
| South Dakota | 56,551 | 0.81× |
| Montana | 56,363 | 0.68× |
| North Dakota | 46,481 | 0.75× |
| Wyoming | 41,169 | 0.92× |
| Alaska | 36,916 | 0.57× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.82 |
| Risk Appetite | THRILL | 1.81 |
| Sustainability | BALANCE | 1.63 |
| Design Affinity | PREMIUM | 1.56 |
| Early Adopter Mentality | POWER | 1.55 |
| Luxury Orientation | PREMIUM | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| Brazil | 6.8% |
| India | 5.4% |
See Digital marketing audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
How to read this data
Audience size is the estimated number of people in United States who actively search for Digital marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.