Malt beverage Audience in United States

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Malt beverage has an estimated audience of 454,271 people in United States. 47.3% are female, 52.7% are male, average age 39.4. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Malt beverage fan in United States is 39.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Malt beverage audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Malt beverage fans

Demographic split for Malt beverage audience in United States
MetricValue
Female47.3%
Male52.7%
Average age39.4
Estimated audience size454,271

Audience persona

The typical Malt beverage fan in United States is balanced, around 39.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Malt beverage in United States
RegionReachAffinity
Texas48,5001.24×
California43,7170.88×
Florida30,4060.99×
New York28,2511.11×
Pennsylvania24,0891.57×
North Carolina18,4031.35×
Georgia15,8321.13×
Illinois15,5991.03×
Ohio14,5261.04×
Michigan12,1641.02×
New Jersey10,9440.95×
Massachusetts10,1531.13×
Virginia10,1160.91×
Indiana9,6261.16×
Tennessee9,2551.02×
Wisconsin8,6421.26×
Arizona8,2630.89×
Missouri7,6931.05×
Washington7,4600.82×
Kentucky6,7921.19×
Maryland6,7290.86×
South Carolina6,7020.98×
Alabama5,9170.93×
Minnesota5,9010.91×
Colorado5,7920.81×
Connecticut5,2241.15×
Louisiana5,1010.87×
Oregon4,8340.93×
Oklahoma4,5240.9×
Kansas4,3071.2×
Nevada4,1390.94×
Arkansas3,9201.05×
Iowa3,7701.01×
Utah3,6040.89×
Mississippi3,4420.92×
West Virginia2,3321.1×
Nebraska2,1750.95×
New Mexico1,9880.87×
New Hampshire1,7410.97×
Idaho1,6150.71×
Maine1,5640.96×
Hawaii1,2210.63×
Rhode Island1,2170.84×
Washington, District of Columbia1,2000.88×
South Dakota1,1891.13×
Delaware1,0900.87×
Montana1,0140.8×
Alaska9450.97×
Vermont8551.07×
North Dakota8530.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malt beverage audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Driving School52.32×Cars & Mobility
Kia Sportage17.7×Cars & Mobility
Liquor store13.92×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
Burger King2.98×Food & Beverages
Pizza Hut2.77×Food & Beverages
Livemusic3.24×Music & Radio
KFC3.34×Food & Beverages
Honda HR-V15.18×Cars & Mobility
7-Eleven3.15×Shopping
Taco Bell2.33×Food & Beverages
Dunkin' Donuts3.23×Food & Beverages
Fast food1.98×Food & Beverages
Planet Fitness2.04×Sports
Subway2.16×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malt beverage audience
TraitClusterScore
Convenience OrientationPREMIUM1.58
IndulgenceJOY1.54
ExtroversionTHRILL1.54
Urban LifestyleOPEN1.38
Family OrientationCONSERVATISM1.37
LGBTQ+ IdentityOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Malt beverage
CountryShare
United States41.5%
Saudi Arabia26.1%
United Arab Emirates8.5%

See Malt beverage audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Malt beverage have in United States?

Malt beverage has an estimated audience of 454,271 people in United States, concentrated in Texas and California.

What is the gender split and age of Malt beverage fans?

47.3% of Malt beverage fans are female, 52.7% are male, with an average age of 39.4 years.

Which brands do Malt beverage fans like most?

Malt beverage fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Malt beverage fans live in United States?

Malt beverage fans in United States are most concentrated in Texas (reach 48,500), California (reach 43,717), and Florida (reach 30,406). These three regions account for the largest share of the active audience.

What other brands do Malt beverage fans also like?

Beyond Malt beverage itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malt beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.