Rascasse Audience Intelligence

Malt beverage Audience in United States

A data profile of the people who buy, follow and care about Malt beverage in United States — modelled from more than twelve digital signal sources. Malt beverage has an estimated audience of 454,271 people in United States.

#11790among Topic in United States#2061in Food & Beverages

The average Malt beverage fan in United States is 39.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Driving School, Liquor store, Burger King, with strongest over-indexing on Driving School (156.07× the country average).

Demographically, the Malt beverage audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malt beverage fan in United States is balanced, around 39.4 years old, with strong Indulgence tendencies and a notable affinity for Driving School.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malt beverage profile in United States.

Audience size
454K
in United States
Gender
47.3%♀
52.7% male
Age
39.4
average years
Country rank
#38748
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malt beverage fans

47.3% are female, 52.7% are male, average age 39.4.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Malt beverage audience in United States
MetricValue
Female47.3%
Male52.7%
Average age39.4
Estimated audience size454,271
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Malt beverage audience in United States
Age bracketShare%
16-1911%
20-2920%
30-3930%
40-4935%
50+5%
Fig. 04

Worldwide distribution

41.1%

of the worldwide Malt beverage audience comes from United States.

Worldwide audience distribution share by country for Malt beverage
CountryShare
United States41.1%
Saudi Arabia25.8%
United Arab Emirates8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malt beverage audience in United States is strongest.

Fig. 05

Top regions by affinity

Malt beverage fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~10K1.31×
02Pennsylvania~20K1.30×
03Georgia~20K1.30×
04Texas~50K1.27×
05North Carolina~20K1.21×
06New York~30K1.12×
07Wisconsin~8K1.11×
08Illinois~20K1.10×
09Massachusetts~10K1.10×
10Connecticut~5K1.09×
11Indiana~9K1.08×
12Kentucky~6K1.08×
13Florida~30K1.07×
14Minnesota~7K1.06×
15Kansas~4K1.04×
16Washington, District of Columbia~1K1.04×
17Tennessee~9K1.03×
18South Dakota~1K1.03×
19Alaska<1K1.03×
20Virginia~10K1.02×
21North Dakota<1K1.02×
22Ohio~10K1.01×
23West Virginia~2K1.01×
24New Jersey~10K0.99×
25Delaware~1K0.99×
26Vermont<1K0.99×
27Michigan~10K0.98×
28Nebraska~2K0.98×
29Rhode Island~1K0.98×
30South Carolina~7K0.97×
31Oklahoma~5K0.97×
32Iowa~4K0.97×
33Alabama~6K0.96×
34Louisiana~6K0.96×
35Arkansas~4K0.96×
36New Hampshire~2K0.96×
37Missouri~7K0.95×
38Maine~2K0.95×
39Mississippi~4K0.94×
40Nevada~4K0.93×
41New Mexico~2K0.93×
42Montana~1K0.93×
43Washington~8K0.92×
44Arizona~8K0.91×
45Oregon~5K0.91×
46Utah~4K0.91×
47Idaho~2K0.91×
48California~40K0.87×
49Hawaii~2K0.87×
50Colorado~6K0.86×
Fig. 06

Affinity by region

Affinity by region — Malt beverage, United States
0.86×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malt beverage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malt beverage audience
#·InterestCategoryAffinity×
01Driving SchoolCars & Mobility156.07×
02Liquor storeFood & Beverages17.70×
03Holiday Inn ExpressTravel & Leisure10.25×
04Baking powderFood & Beverages7.42×
05Non-alcoholic beverageFood & Beverages4.38×
06Discount TireShopping3.83×
07RumFood & Beverages3.72×
08Dunkin' DonutsFood & Beverages3.37×
09KFCFood & Beverages3.08×
10Internet celebrityInternet & Social Media2.92×
11Burger KingFood & Beverages2.90×
12Britney SpearsMusic & Radio2.89×
137-ElevenShopping2.78×
14CocktailFood & Beverages2.21×
15Wendy'sFood & Beverages1.86×
16T-MobileTechnology & Electronics1.77×
17Chick-fil-AFood & Beverages1.76×
18EBayShopping1.65×
19BeerFood & Beverages1.63×
20WineFood & Beverages1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malt beverage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malt beverage audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.86×
PatriotismCONSERVATISM1.69×
Career OrientationPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malt beverage audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.55×
Design AffinityPREMIUM0.61×
Luxury OrientationPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malt beverage have in United States?

Malt beverage has an estimated audience of 454,271 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Malt beverage fans?

47.3% of Malt beverage fans are female, 52.7% are male, with an average age of 39.4 years.

03

Which brands do Malt beverage fans like most?

Malt beverage fans show strongest brand affinity for Driving School (156.07×), Liquor store (17.7×), and Burger King (2.9×) over the country average.

04

Where do Malt beverage fans live in United States?

Malt beverage fans in United States are most concentrated in Texas (reach ~50K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Malt beverage fans also like?

Beyond Malt beverage itself, the audience over-indexes on Liquor store (17.7×), Burger King (2.9×), Holiday Inn Express (10.25×), and Discount Tire (3.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Malt beverage audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Malt beverage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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