Rascasse Audience Intelligence

Driving Lessons Audience in United States

A data profile of the people who buy, follow and care about Driving Lessons in United States — modelled from more than twelve digital signal sources. Driving Lessons has an estimated audience of 383,735 people in United States.

#3791among Movie / TV Show / Series in United States#7817in Movies & TV

The average Driving Lessons fan in United States is 29.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Keke Palmer, Driving test, J. D. Power, with strongest over-indexing on Keke Palmer (17.06× the country average).

Demographically, the Driving Lessons audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Driving Lessons fan in United States is more male, around 29.9 years old, with strong Patriotism tendencies and a notable affinity for Keke Palmer.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Driving Lessons profile in United States.

Audience size
384K
in United States
Gender
40.1%♀
59.9% male
Age
29.9
average years
Country rank
#42553
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Driving Lessons viewers

40.1% are female, 59.9% are male, average age 29.9.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Driving Lessons audience in United States
MetricValue
Female40.1%
Male59.9%
Average age29.9
Estimated audience size383,735
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Driving Lessons audience in United States
Age bracketShare%
16-1951%
20-2918%
30-3913%
40-4910%
50+9%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Driving Lessons audience comes from United States.

Worldwide audience distribution share by country for Driving Lessons
CountryShare
United Kingdom40.5%
United States22.8%
Australia9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Driving Lessons audience in United States is strongest.

Fig. 05

Top regions by affinity

Driving Lessons fans by region: top regions in United States
#RegionReachAffinity×
01New York~60K2.72×
02California~90K1.99×
03Nevada~7K1.93×
04Florida~40K1.67×
05Massachusetts~10K1.64×
06Pennsylvania~20K1.61×
07Rhode Island~2K1.57×
08Connecticut~6K1.46×
09Georgia~20K1.45×
10Hawaii~2K1.29×
11New Jersey~10K1.25×
12Maryland~8K1.20×
13Missouri~7K1.13×
14Washington~9K1.12×
15Texas~40K1.10×
16Oregon~5K1.09×
17South Carolina~6K1.08×
18Washington, District of Columbia~1K1.04×
19Michigan~10K1.02×
20Kentucky~5K1.02×
21Minnesota~6K1.00×
22Virginia~9K0.95×
23Arizona~7K0.94×
24Colorado~6K0.93×
25Illinois~10K0.90×
26Tennessee~7K0.90×
27Alaska<1K0.90×
28Ohio~10K0.89×
29Delaware<1K0.89×
30North Carolina~10K0.88×
31Kansas~3K0.86×
32Vermont<1K0.86×
33North Dakota<1K0.85×
34New Hampshire~1K0.84×
35Mississippi~3K0.83×
36South Dakota<1K0.83×
37Indiana~6K0.82×
38Alabama~4K0.82×
39Arkansas~3K0.82×
40West Virginia~1K0.82×
41Louisiana~4K0.81×
42Maine~1K0.81×
43Montana<1K0.80×
44Oklahoma~3K0.79×
45New Mexico~2K0.79×
46Wisconsin~5K0.77×
47Nebraska~1K0.77×
48Idaho~1K0.75×
49Utah~3K0.74×
50Iowa~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Driving Lessons, United States
0.73×1.00×2.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Driving Lessons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Driving Lessons audience
#·InterestCategoryAffinity×
01Driving SchoolCars & Mobility49.77×
02J. D. PowerCars & Mobility48.41×
03Driving testCars & Mobility33.74×
04OnStarCars & Mobility33.68×
05Julie WaltersMovies & TV31.23×
06Michael GambonMovies & TV20.00×
07Bonnie WrightMovies & TV20.00×
08FC Schalke 04Sports20.00×
09Robert LewandowskiSports20.00×
10UEFA European ChampionshipSports18.06×
11Fantastic Beasts and Where to Find ThemPets & Animals17.50×
12Keke PalmerMovies & TV17.06×
1324 (TV series)Movies & TV13.51×
14TrueCarCars & Mobility13.45×
15FIFA Club World CupSports13.38×
16High schoolBusiness & Career2.87×
17The UPS StoreShopping2.79×
18SubwayFood & Beverages2.15×
19Pizza HutFood & Beverages2.12×
20FIFA World CupSports2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Driving Lessons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Driving Lessons audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
Need for SecurityCONSERVATISM1.84×
Urban LifestyleOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Driving Lessons audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
Healthy LifestyleBALANCE0.84×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Driving Lessons have in United States?

Driving Lessons has an estimated audience of 383,735 people in United States, concentrated in California and New York.

02

What is the gender split and age of Driving Lessons viewers?

40.1% of Driving Lessons fans are female, 59.9% are male, with an average age of 29.9 years.

03

Which brands do Driving Lessons fans like most?

Driving Lessons fans show strongest brand affinity for Keke Palmer (17.06×), Driving test (33.74×), and J. D. Power (48.41×) over the country average.

04

Where do Driving Lessons fans live in United States?

Driving Lessons fans in United States are most concentrated in California (reach ~90K), New York (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Driving Lessons fans also like?

Beyond Driving Lessons itself, the audience over-indexes on Driving test (33.74×), J. D. Power (48.41×), OnStar (33.68×), and TrueCar (13.45×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Driving Lessons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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