Driving Lessons Audience in United States

Driving Lessons logo

Driving Lessons has an estimated audience of 389,926 people in United States. 40.1% are female, 59.9% are male, average age 29.9. Top regions: California, New York, Florida. Top brand affinities: Mackenzie Foy, UK garage, Guitarist (magazine), Penn & Teller, Dental hygienist.

The average Driving Lessons fan in United States is 29.9 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Mackenzie Foy, UK garage, Guitarist (magazine), with strongest over-indexing on Mackenzie Foy (14.48× the country average). Demographically, the Driving Lessons audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Driving Lessons fans

Demographic split for Driving Lessons audience in United States
MetricValue
Female40.1%
Male59.9%
Average age29.9
Estimated audience size389,926

Audience persona

The typical Driving Lessons fan in United States is more male, around 29.9 years old, with strong Risk Appetite tendencies and a notable affinity for Mackenzie Foy.

Top regions in United States

Top regions ranked by reach for Driving Lessons in United States
RegionReachAffinity
California91,7902.14×
New York69,8193.2×
Florida52,8092×
Texas36,6551.09×
Pennsylvania24,5031.87×
Georgia19,1061.59×
Massachusetts15,1501.97×
New Jersey13,5021.36×
Illinois11,6960.9×
Ohio10,9650.91×
Michigan10,6481.04×
North Carolina10,4510.89×
Washington9,4711.21×
Virginia9,3840.99×
Maryland8,2911.24×
Missouri7,4711.19×
Tennessee6,7950.87×
Arizona6,7750.85×
Connecticut6,6361.7×
Colorado5,9580.97×
South Carolina5,8741×
Nevada5,2971.4×
Indiana5,2670.74×
Kentucky5,1841.06×
Minnesota5,1650.92×
Oregon4,9811.11×
Wisconsin4,1260.7×
Louisiana3,5780.71×
Alabama3,4200.63×
Oklahoma3,0230.7×
Rhode Island2,5362.04×
Hawaii2,4551.46×
Utah2,3790.68×
Arkansas2,0770.65×
Mississippi1,8490.58×
Kansas1,7210.56×
Iowa1,5740.49×
Washington, District of Columbia1,3391.14×
New Mexico1,1890.61×
New Hampshire9990.65×
Nebraska9780.5×
West Virginia9200.51×
Idaho8500.43×
Maine7670.55×
Delaware7520.7×
Montana4490.42×
Alaska4260.51×
North Dakota3570.45×
South Dakota3280.36×
Wyoming2360.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Driving Lessons audience
BrandAffinityCategory
Mackenzie Foy14.48×Fashion & Accessoires
UK garage10.27×Music & Radio
Guitarist (magazine)17.95×Music & Radio
Penn & Teller12.03×Movies & TV
Dental hygienist8.56×Health
Goop6.29×Internet & Social Media
Vocal harmony5.28×Music & Radio
Wok7.48×Food & Beverages
Yoga Journal20×Sports
Electrolyte5.02×Health
Elsword16.38×Games
Grinch3.92×Movies & TV
Combat sport1.56×Sports
Staycation3.11×Home & Garden
Mothercare2.88×Kids & Family
JDSU2.59×Business & Career
Monogram3.24×Home & Garden
Grace Slick6.99×Music & Radio
Governor of Michigan5.64×Politics & Society
Balfour Beatty18.26×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Driving Lessons audience
TraitClusterScore
Risk AppetiteTHRILL2.7
Luxury OrientationPREMIUM1.82
Need for SecurityCONSERVATISM1.56
LGBTQ+ IdentityOPEN1.52
Urban LifestyleOPEN1.39
Family OrientationCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Driving Lessons
CountryShare
United Kingdom42.3%
United States23.8%
Australia9.1%

See Driving Lessons audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Driving Lessons have in United States?

Driving Lessons has an estimated audience of 389,926 people in United States, concentrated in California and New York.

What is the gender split and age of Driving Lessons fans?

40.1% of Driving Lessons fans are female, 59.9% are male, with an average age of 29.9 years.

Which brands do Driving Lessons fans like most?

Driving Lessons fans show strongest brand affinity for Mackenzie Foy (14.48×), UK garage (10.27×), and Guitarist (magazine) (17.95×) over the country average.

Where do Driving Lessons fans live in United States?

Driving Lessons fans in United States are most concentrated in California (reach 91,790), New York (reach 69,819), and Florida (reach 52,809). These three regions account for the largest share of the active audience.

What other brands do Driving Lessons fans also like?

Beyond Driving Lessons itself, the audience over-indexes on UK garage (10.27×), Guitarist (magazine) (17.95×), Penn & Teller (12.03×), and Dental hygienist (8.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Driving Lessons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.