Rascasse Audience Intelligence

Reggio Emilia Audience in United States

A data profile of the people who buy, follow and care about Reggio Emilia in United States — modelled from more than twelve digital signal sources. Reggio Emilia has an estimated audience of 466,569 people in United States.

#484among City in United States#4081among POI in United States#3086in Travel & Leisure

The average Reggio Emilia fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Driving School, Karl Lagerfeld, Build-A-Bear Workshop, with strongest over-indexing on Driving School (183.18× the country average).

Demographically, the Reggio Emilia audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reggio Emilia fan in United States is more female, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for Driving School.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reggio Emilia profile in United States.

Audience size
467K
in United States
Gender
78.7%♀
21.3% male
Age
44.1
average years
Country rank
#38154
POI in United States
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reggio Emilia fans

78.7% are female, 21.3% are male, average age 44.1.

Fig. 02

Gender split

78.7%
Female
21.3%
Male
Demographic split for Reggio Emilia audience in United States
MetricValue
Female78.7%
Male21.3%
Average age44.1
Estimated audience size466,569
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Reggio Emilia audience in United States
Age bracketShare%
16-199%
20-2915%
30-3923%
40-4924%
50+30%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Reggio Emilia audience comes from United States.

Worldwide audience distribution share by country for Reggio Emilia
CountryShare
Italy66.3%
United States8.4%
France2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reggio Emilia audience in United States is strongest.

Fig. 05

Top regions by affinity

Reggio Emilia fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.05×
02Vermont~2K1.93×
03Massachusetts~20K1.82×
04Maine~2K1.50×
05California~70K1.45×
06Connecticut~7K1.45×
07New York~40K1.40×
08Oregon~7K1.38×
09Washington~10K1.34×
10New Hampshire~2K1.27×
11Colorado~9K1.25×
12Rhode Island~2K1.18×
13Virginia~10K1.07×
14Illinois~20K1.06×
15Maryland~9K1.06×
16New Jersey~10K1.01×
17Idaho~2K1.01×
18New Mexico~2K1.00×
19South Carolina~7K0.96×
20Montana~1K0.95×
21Hawaii~2K0.94×
22Alaska<1K0.94×
23Nevada~4K0.93×
24North Dakota<1K0.93×
25Missouri~7K0.92×
26Florida~30K0.91×
27Pennsylvania~10K0.90×
28Nebraska~2K0.90×
29North Carolina~10K0.89×
30South Dakota<1K0.89×
31Arizona~8K0.88×
32West Virginia~2K0.88×
33Michigan~10K0.87×
34Delaware~1K0.86×
35Georgia~10K0.84×
36Minnesota~6K0.84×
37Texas~30K0.82×
38Tennessee~8K0.82×
39Wisconsin~6K0.82×
40Utah~3K0.82×
41Kansas~3K0.82×
42Indiana~7K0.81×
43Arkansas~3K0.81×
44Louisiana~5K0.80×
45Kentucky~5K0.80×
46Iowa~3K0.79×
47Oklahoma~4K0.78×
48Mississippi~3K0.78×
49Ohio~10K0.75×
50Alabama~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Reggio Emilia, United States
0.70×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reggio Emilia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reggio Emilia audience
#·InterestCategoryAffinity×
01Driving SchoolCars & Mobility183.18×
02Karl LagerfeldFashion & Accessoires19.13×
03Emily VanCampMovies & TV19.13×
04Build-A-Bear WorkshopKids & Family14.55×
05Child developmentBusiness & Career4.80×
06Khan AcademyBusiness & Career4.75×
07IKEAHome & Garden3.10×
08EtsyFashion & Accessoires2.68×
09VeganismFood & Beverages2.40×
10Beauty salonsBeauty & Wellness2.22×
11WineFood & Beverages2.13×
12FurnitureHome & Garden2.11×
13CouponsShopping2.09×
14CoffeeFood & Beverages2.07×
15Home improvementHome & Garden2.02×
16CookingFood & Beverages2.00×
17Alcoholic beveragesFood & Beverages1.93×
18PinterestInternet & Social Media1.92×
19RecipesFood & Beverages1.91×
20WalmartShopping1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reggio Emilia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reggio Emilia audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.32×
Community OrientationOPEN1.76×
Price SensitivityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reggio Emilia audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.93×
SustainabilityBALANCE0.95×
Quality AwarenessPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reggio Emilia have in United States?

Reggio Emilia has an estimated audience of 466,569 people in United States, concentrated in California and New York.

02

What is the gender split and age of Reggio Emilia fans?

78.7% of Reggio Emilia fans are female, 21.3% are male, with an average age of 44.1 years.

03

Which brands do Reggio Emilia fans like most?

Reggio Emilia fans show strongest brand affinity for Driving School (183.18×), Karl Lagerfeld (19.13×), and Build-A-Bear Workshop (14.55×) over the country average.

04

Where do Reggio Emilia fans live in United States?

Reggio Emilia fans in United States are most concentrated in California (reach ~70K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Reggio Emilia fans also like?

Beyond Reggio Emilia itself, the audience over-indexes on Karl Lagerfeld (19.13×), Build-A-Bear Workshop (14.55×), Emily VanCamp (19.13×), and Cooking (2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Reggio Emilia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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