A data profile of the people who buy, follow and care about Reggio Emilia in Italy — modelled from more than twelve digital signal sources. Reggio Emilia has an estimated audience of 3,666,310 people in Italy.
The average Reggio Emilia fan in Italy is 46.1 years old, more female, and lives primarily in Emilia-Romagna.
The audience is concentrated in Emilia-Romagna, Lombardy, Lazio.
Top brand affinities include Wikipedia, WhatsApp, IKEA, with strongest over-indexing on Wikipedia (3.09× the country average).
Demographically, the Reggio Emilia audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Reggio Emilia fan in Italy is more female, around 46.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Reggio Emilia profile in Italy.
55.3% are female, 44.7% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 46.1 |
| Estimated audience size | 3,666,310 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Reggio Emilia audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 66.3% |
| United States | 8.4% |
| France | 2.5% |
Where the Reggio Emilia audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emilia-Romagna | ~2M | 6.04× | |
| 02 | Lombardy | ~800K | 1.16× | |
| 03 | Trentino-Alto Adige/Südtirol | ~70K | 0.98× | |
| 04 | Tuscany | ~200K | 0.93× | |
| 05 | Marche | ~80K | 0.92× | |
| 06 | Veneto | ~300K | 0.89× | |
| 07 | Calabria | ~90K | 0.77× | |
| 08 | Liguria | ~80K | 0.76× | |
| 09 | Sicilia | ~200K | 0.75× | |
| 10 | Campania | ~300K | 0.74× | |
| 11 | Umbria | ~40K | 0.73× | |
| 12 | Piedmont | ~200K | 0.72× | |
| 13 | Lazio | ~300K | 0.71× | |
| 14 | Puglia | ~200K | 0.70× | |
| 15 | Friuli-Venezia Giulia | ~50K | 0.69× | |
| 16 | Molise | ~10K | 0.69× | |
| 17 | Aosta Valley | ~6K | 0.69× | |
| 18 | Abruzzo | ~50K | 0.68× | |
| 19 | Basilicata | ~20K | 0.64× | |
| 20 | Sardinia | ~60K | 0.58× |
The strongest cross-interests of the Reggio Emilia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marina Rinaldi | Fashion & Accessoires | 6.56× | ||
| 02 | Marella | Fashion & Accessoires | 5.25× | ||
| 03 | Zendaya | Movies & TV | 3.41× | ||
| 04 | QVC | Movies & TV | 3.39× | ||
| 05 | Wikipedia | Internet & Social Media | 3.09× | ||
| 06 | Swarovski | Fashion & Accessoires | 2.61× | ||
| 07 | Satire | Literature | 2.51× | ||
| 08 | Kitchenware | Home & Garden | 2.30× | ||
| 09 | Champagne | Food & Beverages | 2.16× | ||
| 10 | Mediaset | Technology & Electronics | 2.14× | ||
| 11 | H&M | Shopping | 2.07× | ||
| 12 | Adriatic Sea | Travel & Leisure | 1.95× | ||
| 13 | Volunteering | Politics & Society | 1.93× | ||
| 14 | IKEA | Home & Garden | 1.92× | ||
| 15 | Coop | Food & Beverages | 1.89× | ||
| 16 | Internet & Social Media | 1.80× | |||
| 17 | Genetics | Kids & Family | 1.80× | ||
| 18 | Singer-songwriter | Music & Radio | 1.75× | ||
| 19 | Sephora | Shopping | 1.72× | ||
| 20 | Milk | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.92× | |
| Quality Awareness | PREMIUM | 1.87× | |
| Design Affinity | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Extroversion | THRILL | 0.83× | |
| Luxury Orientation | PREMIUM | 0.84× |
Reggio Emilia has an estimated audience of 3,666,310 people in Italy, concentrated in Emilia-Romagna and Lombardy.
55.3% of Reggio Emilia fans are female, 44.7% are male, with an average age of 46.1 years.
Reggio Emilia fans show strongest brand affinity for Wikipedia (3.09×), WhatsApp (1.8×), and IKEA (1.92×) over the country average.
Reggio Emilia fans in Italy are most concentrated in Emilia-Romagna (reach ~2M), Lombardy (reach ~800K), and Lazio (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Reggio Emilia itself, the audience over-indexes on WhatsApp (1.8×), IKEA (1.92×), Coop (1.89×), and Volunteering (1.93×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Reggio Emilia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.