Rascasse Audience Intelligence

Aviva Target Market in United States

A data profile of the people who buy, follow and care about Aviva in United States — modelled from more than twelve digital signal sources. Aviva has an estimated audience of 381,619 people in United States.

#31among Insurances in United States#4419among Brand in United States#2619in Business & Career

The average Aviva fan in United States is 37.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Georgia, California.

Top brand affinities include Firestone Complete Auto Care, Cute (Japanese band), Jiffy Lube, with strongest over-indexing on Firestone Complete Auto Care (83.98× the country average).

Demographically, the Aviva audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Career Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aviva fan in United States is balanced, around 37.3 years old, with strong Career Orientation tendencies and a notable affinity for Firestone Complete Auto Care.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aviva profile in United States.

Audience size
382K
in United States
Gender
54.7%♀
45.3% male
Age
37.3
average years
Country rank
#42680
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aviva

54.7% are female, 45.3% are male, average age 37.3.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Aviva audience in United States
MetricValue
Female54.7%
Male45.3%
Average age37.3
Estimated audience size381,619
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Aviva audience in United States
Age bracketShare%
16-1923%
20-2922%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Aviva audience comes from United States.

Worldwide audience distribution share by country for Aviva
CountryShare
United Kingdom53.9%
United States5.7%
Ireland5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aviva audience in United States is strongest.

Fig. 05

Top regions by affinity

Aviva customers by region in United States
#RegionReachAffinity×
01Georgia~40K3.78×
02Texas~100K3.27×
03Louisiana~20K3.08×
04Arizona~20K2.22×
05Oregon~8K1.78×
06Florida~40K1.45×
07Washington, District of Columbia~2K1.40×
08Illinois~20K1.27×
09Pennsylvania~20K1.21×
10Rhode Island~1K1.15×
11Massachusetts~9K1.14×
12New York~20K1.03×
13New Jersey~10K1.02×
14Virginia~9K0.97×
15Connecticut~4K0.97×
16California~40K0.91×
17Indiana~6K0.91×
18New Hampshire~1K0.91×
19Colorado~5K0.88×
20Alabama~5K0.87×
21Mississippi~3K0.87×
22Nebraska~2K0.87×
23Alaska<1K0.85×
24Vermont<1K0.83×
25Maine~1K0.82×
26Washington~6K0.81×
27Arkansas~3K0.81×
28Hawaii~1K0.81×
29South Carolina~5K0.80×
30Minnesota~4K0.80×
31Oklahoma~3K0.80×
32North Dakota<1K0.80×
33North Carolina~9K0.79×
34Utah~3K0.79×
35Iowa~2K0.79×
36South Dakota<1K0.79×
37Tennessee~6K0.78×
38Maryland~5K0.77×
39Wisconsin~4K0.77×
40Kansas~2K0.77×
41Delaware<1K0.77×
42Montana<1K0.76×
43Nevada~3K0.75×
44Idaho~1K0.75×
45New Mexico~1K0.74×
46West Virginia~1K0.74×
47Ohio~9K0.73×
48Missouri~4K0.71×
49Michigan~7K0.70×
50Kentucky~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Aviva, United States
0.70×1.00×3.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aviva audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aviva audience
#·InterestCategoryAffinity×
01Classic DriverCars & Mobility137.93×
02Royal & the SerpentMusic & Radio136.90×
03Firestone Complete Auto CareCars & Mobility83.98×
04We Buy Any CarCars & Mobility56.94×
05Cute (Japanese band)Music & Radio25.92×
06Jiffy LubeCars & Mobility13.13×
07Popular musicMusic & Radio3.82×
08SportsSports3.03×
09EntertainmentMovies & TV2.89×
10MusicBusiness & Career2.87×
11Outdoor recreationSports2.87×
12Arts and musicArts & Culture2.85×
13MoviesMovies & TV2.75×
14PetsPets & Animals2.69×
15Consumer electronicsTechnology & Electronics2.66×
16Live eventsMusic & Radio2.66×
17Food and drinkFood & Beverages2.62×
18GamesGames2.61×
19FoodFood & Beverages2.59×
20ReadingLiterature2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aviva audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aviva audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.25×
TravellingTHRILL2.02×
Urban LifestyleOPEN1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aviva audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
Social Media UsageJOY0.66×
Risk AppetiteTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aviva's target market in United States?

Aviva's target market in United States covers an estimated 381,619 people, concentrated in Texas and Georgia.

02

What is the gender split and age of Aviva customers?

54.7% of the Aviva audience are female, 45.3% are male, with an average age of 37.3 years.

03

Which brands do Aviva fans like most?

Aviva fans show strongest brand affinity for Firestone Complete Auto Care (83.98×), Cute (Japanese band) (25.92×), and Jiffy Lube (13.13×) over the country average.

04

Where do Aviva fans live in United States?

Aviva fans in United States are most concentrated in Texas (reach ~100K), Georgia (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Aviva fans also like?

Beyond Aviva itself, the audience over-indexes on Cute (Japanese band) (25.92×), Jiffy Lube (13.13×), Sports (3.03×), and Music (2.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in United States

See Aviva audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aviva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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