Aviva Audience in United States

Aviva logo

Aviva has an estimated audience of 380,349 people in United States. 54.7% are female, 45.3% are male, average age 37.3. Top regions: Texas, California, Florida. Top brand affinities: Firestone Complete Auto Care, Cute (Japanese band), Jiffy Lube, Sports, Music.

The average Aviva fan in United States is 37.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Firestone Complete Auto Care, Cute (Japanese band), Jiffy Lube, with strongest over-indexing on Firestone Complete Auto Care (83.98× the country average). Demographically, the Aviva audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Aviva fans

Demographic split for Aviva audience in United States
MetricValue
Female54.7%
Male45.3%
Average age37.3
Estimated audience size380,349

Audience persona

The typical Aviva fan in United States is balanced, around 37.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Firestone Complete Auto Care.

Top regions in United States

Top regions ranked by reach for Aviva in United States
RegionReachAffinity
Texas114,3033.5×
California42,0111×
Florida39,9011.55×
Georgia30,4582.6×
New York23,0691.09×
Illinois17,6281.39×
Pennsylvania15,9751.25×
Louisiana14,9993.06×
Arizona13,3831.72×
Virginia9,9721.08×
Massachusetts9,3451.25×
Ohio9,1240.78×
North Carolina8,8550.77×
Oregon8,4691.94×
New Jersey8,1760.85×
Michigan7,1500.72×
Indiana6,4810.93×
Washington6,4540.85×
Tennessee5,6800.74×
Colorado5,5600.93×
Maryland4,8800.75×
Minnesota4,6590.85×
South Carolina4,5710.8×
Alabama4,4010.83×
Wisconsin4,3350.76×
Missouri4,2070.69×
Connecticut3,8111×
Oklahoma3,2310.76×
Kentucky3,0880.65×
Nevada2,7170.74×
Utah2,6430.78×
Mississippi2,5150.8×
Iowa2,4840.79×
Arkansas2,2340.71×
Kansas2,1510.72×
Washington, District of Columbia1,9841.74×
Rhode Island1,5811.31×
Nebraska1,5440.81×
New Hampshire1,2460.83×
Idaho1,1640.61×
New Mexico1,1550.61×
Hawaii1,0860.66×
Maine1,0610.78×
West Virginia9340.53×
Delaware5710.54×
Montana5030.48×
Alaska4880.6×
South Dakota4200.48×
Vermont3710.56×
North Dakota3600.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aviva audience
BrandAffinityCategory
Firestone Complete Auto Care83.98×Cars & Mobility
Cute (Japanese band)25.92×Music & Radio
Jiffy Lube13.13×Cars & Mobility
Sports3.03×Sports
Music2.87×Business & Career
Arts and music2.85×Arts & Culture
Classic Driver137.93×Cars & Mobility
Royal & the Serpent136.9×Music & Radio
Food and drink2.62×Food & Beverages
Movies2.75×Movies & TV
Entertainment2.89×Movies & TV
Outdoor recreation2.87×Sports
We Buy Any Car56.94×Cars & Mobility
Consumer electronics2.66×Technology & Electronics
Popular music3.82×Music & Radio
Food2.59×Food & Beverages
Reading2.59×Literature
Pets2.69×Pets & Animals
Live events2.66×Music & Radio
Games2.61×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aviva audience
TraitClusterScore
Price SensitivityPREMIUM1.53
DIY MentalityTHRILL1.31
SpiritualityBALANCE1.3
CreativityOPEN1.25
Design AffinityPREMIUM1.24
Quality AwarenessPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Aviva
CountryShare
United Kingdom54.2%
United States5.6%
Ireland5.3%

See Aviva audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Aviva have in United States?

Aviva has an estimated audience of 380,349 people in United States, concentrated in Texas and California.

What is the gender split and age of Aviva fans?

54.7% of Aviva fans are female, 45.3% are male, with an average age of 37.3 years.

Which brands do Aviva fans like most?

Aviva fans show strongest brand affinity for Firestone Complete Auto Care (83.98×), Cute (Japanese band) (25.92×), and Jiffy Lube (13.13×) over the country average.

Where do Aviva fans live in United States?

Aviva fans in United States are most concentrated in Texas (reach 114,303), California (reach 42,011), and Florida (reach 39,901). These three regions account for the largest share of the active audience.

What other brands do Aviva fans also like?

Beyond Aviva itself, the audience over-indexes on Cute (Japanese band) (25.92×), Jiffy Lube (13.13×), Sports (3.03×), and Music (2.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aviva. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.