Rascasse Audience Intelligence

Zero Motorcycles Target Market in United States

A data profile of the people who buy, follow and care about Zero Motorcycles in United States — modelled from more than twelve digital signal sources. Zero Motorcycles has an estimated audience of 284,968 people in United States.

#23among Motorcycles in United States#5147among Brand in United States#1314in Cars & Mobility

The average Zero Motorcycles fan in United States is 43.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motorcycle helmet, Moped, Touring motorcycle, with strongest over-indexing on Motorcycle helmet (12.16× the country average).

Demographically, the Zero Motorcycles audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zero Motorcycles fan in United States is more male, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Motorcycle helmet.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zero Motorcycles profile in United States.

Audience size
285K
in United States
Gender
13.7%♀
86.3% male
Age
43.5
average years
Country rank
#49633
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Zero Motorcycles

13.7% are female, 86.3% are male, average age 43.5.

Fig. 02

Gender split

13.7%
Female
86.3%
Male
Demographic split for Zero Motorcycles audience in United States
MetricValue
Female13.7%
Male86.3%
Average age43.5
Estimated audience size284,968
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Zero Motorcycles audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3921%
40-4925%
50+28%
Fig. 04

Worldwide distribution

31.3%

of the worldwide Zero Motorcycles audience comes from United States.

Worldwide audience distribution share by country for Zero Motorcycles
CountryShare
United States31.3%
France14.2%
Germany9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zero Motorcycles audience in United States is strongest.

Fig. 05

Top regions by affinity

Zero Motorcycles customers by region in United States
#RegionReachAffinity×
01California~60K1.86×
02Vermont<1K1.86×
03Utah~5K1.80×
04Hawaii~2K1.79×
05Oregon~6K1.75×
06Washington~10K1.74×
07Colorado~7K1.56×
08Nevada~4K1.42×
09Idaho~2K1.33×
10Arizona~7K1.21×
11Montana<1K1.14×
12New Hampshire~1K1.11×
13New Mexico~2K1.10×
14Kansas~2K1.00×
15Wisconsin~4K0.97×
16Oklahoma~3K0.96×
17Alaska<1K0.96×
18Michigan~7K0.95×
19Minnesota~4K0.95×
20Maine<1K0.92×
21Pennsylvania~9K0.91×
22Nebraska~1K0.91×
23Missouri~4K0.90×
24Washington, District of Columbia<1K0.90×
25South Dakota<1K0.90×
26North Dakota<1K0.90×
27Maryland~4K0.89×
28West Virginia~1K0.89×
29Iowa~2K0.87×
30Rhode Island<1K0.86×
31Virginia~6K0.85×
32Ohio~7K0.84×
33Massachusetts~5K0.84×
34Connecticut~2K0.84×
35Florida~20K0.83×
36North Carolina~7K0.83×
37Illinois~8K0.82×
38Delaware<1K0.82×
39Indiana~4K0.80×
40Alabama~3K0.79×
41Arkansas~2K0.79×
42Texas~20K0.77×
43Kentucky~3K0.76×
44South Carolina~3K0.74×
45Tennessee~4K0.73×
46Louisiana~3K0.72×
47Mississippi~2K0.72×
48Georgia~6K0.71×
49New York~10K0.70×
50New Jersey~5K0.67×
Fig. 06

Affinity by region

Affinity by region — Zero Motorcycles, United States
0.67×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zero Motorcycles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zero Motorcycles audience
#·InterestCategoryAffinity×
01Vehicle tracking systemCars & Mobility47.60×
02ZipcarCars & Mobility26.11×
03Microsoft StoreTechnology & Electronics24.55×
04Johnny RocketsFood & Beverages21.62×
05AlpinestarsCars & Mobility20.88×
06Bebe RexhaMusic & Radio18.85×
07MopedCars & Mobility18.16×
08Skyline ChiliFood & Beverages17.13×
09Cruiser (motorcycle)Cars & Mobility12.51×
10SupermotoCars & Mobility12.37×
11Motorcycle helmetCars & Mobility12.16×
12Touring motorcycleCars & Mobility11.24×
13Electric motorcycles and scootersCars & Mobility11.11×
14Motorcycle accessoriesCars & Mobility8.65×
15Electric bicycleCars & Mobility8.65×
16Custom motorcycleCars & Mobility7.31×
17Solar energyHome & Garden4.68×
18Discount TireShopping4.05×
19AutoZoneCars & Mobility2.81×
20SmartphonesTechnology & Electronics2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zero Motorcycles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zero Motorcycles audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.97×
Need for SecurityCONSERVATISM2.37×
Risk AppetiteTHRILL1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zero Motorcycles audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Design AffinityPREMIUM0.76×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Zero Motorcycles's target market in United States?

Zero Motorcycles's target market in United States covers an estimated 284,968 people, concentrated in California and Texas.

02

What is the gender split and age of Zero Motorcycles customers?

13.7% of the Zero Motorcycles audience are female, 86.3% are male, with an average age of 43.5 years.

03

Which brands do Zero Motorcycles fans like most?

Zero Motorcycles fans show strongest brand affinity for Motorcycle helmet (12.16×), Moped (18.16×), and Touring motorcycle (11.24×) over the country average.

04

Where do Zero Motorcycles fans live in United States?

Zero Motorcycles fans in United States are most concentrated in California (reach ~60K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Zero Motorcycles fans also like?

Beyond Zero Motorcycles itself, the audience over-indexes on Moped (18.16×), Touring motorcycle (11.24×), Cruiser (motorcycle) (12.51×), and Motorcycle accessories (8.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycles audiences in United States

See Zero Motorcycles audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zero Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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