Zero Motorcycles Audience in United States

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Zero Motorcycles has an estimated audience of 286,190 people in United States. 13.7% are female, 86.3% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Bebe Rexha, Microsoft Store, Zipcar, CarGurus, Touring motorcycle.

The average Zero Motorcycles fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bebe Rexha, Microsoft Store, Zipcar, with strongest over-indexing on Bebe Rexha (51.1× the country average). Demographically, the Zero Motorcycles audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

Demographics of Zero Motorcycles fans

Demographic split for Zero Motorcycles audience in United States
MetricValue
Female13.7%
Male86.3%
Average age43.5
Estimated audience size286,190

Audience persona

The typical Zero Motorcycles fan in United States is more male, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Bebe Rexha.

Top regions in United States

Top regions ranked by reach for Zero Motorcycles in United States
RegionReachAffinity
California59,6981.9×
Texas20,0010.81×
Florida16,0610.83×
New York11,6970.73×
Washington10,2381.78×
Pennsylvania9,3230.97×
Illinois8,3580.88×
Michigan7,8811.05×
Ohio7,5340.85×
North Carolina7,3080.85×
Arizona6,9771.19×
Colorado6,9771.55×
Georgia6,2060.7×
Oregon6,1411.87×
Virginia6,1000.88×
Massachusetts4,8190.85×
New Jersey4,8180.66×
Utah4,7921.87×
Maryland4,4480.9×
Wisconsin4,3881.02×
Indiana4,3300.83×
Missouri4,1930.91×
Nevada4,1791.51×
Tennessee3,9340.69×
Minnesota3,7280.91×
Oklahoma3,1100.98×
South Carolina2,9720.69×
Alabama2,8130.7×
Hawaii2,4622×
Kentucky2,4580.68×
Kansas2,3431.04×
Connecticut2,3210.81×
Louisiana2,1700.59×
Iowa2,0020.85×
Idaho1,9161.33×
New Mexico1,6291.14×
Arkansas1,6060.68×
Vermont1,2502.49×
Nebraska1,2280.86×
New Hampshire1,1811.05×
Mississippi1,1030.47×
Maine8430.82×
West Virginia8210.62×
Montana7400.93×
Washington, District of Columbia7370.86×
Rhode Island6170.68×
South Dakota4870.74×
Alaska4770.78×
Delaware4680.59×
North Dakota4120.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zero Motorcycles audience
BrandAffinityCategory
Bebe Rexha51.1×Music & Radio
Microsoft Store38.22×Technology & Electronics
Zipcar42.74×Cars & Mobility
CarGurus7.9×Cars & Mobility
Touring motorcycle11.39×Cars & Mobility
Johnny Rockets34.89×Food & Beverages
Motorcycle accessories9.27×Cars & Mobility
Motorcycle helmet9.85×Cars & Mobility
Cruiser (motorcycle)12.14×Cars & Mobility
Custom motorcycle7.94×Cars & Mobility
Camila Cabello16.87×Music & Radio
Google Maps3.56×Internet & Social Media
Car2Go75.08×Cars & Mobility
Vehicle tracking system41.27×Cars & Mobility
Indeed.com3.38×Business & Career
Capital One3.08×Business & Career
AutoZone2.95×Cars & Mobility
Ducati10.01×Cars & Mobility
Enterprise Rent-A-Car4.33×Cars & Mobility
Blimpie32.61×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zero Motorcycles audience
TraitClusterScore
Quality AwarenessPREMIUM2.11
Need for SecurityCONSERVATISM1.57
Early Adopter MentalityPOWER1.55
Risk AppetiteTHRILL1.36
Luxury OrientationPREMIUM1.23
SustainabilityBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Zero Motorcycles
CountryShare
United States31.6%
France14.1%
Germany9.5%

See Zero Motorcycles audiences in other countries

More Motorcycles audiences in United States

Frequently asked questions

How many fans does Zero Motorcycles have in United States?

Zero Motorcycles has an estimated audience of 286,190 people in United States, concentrated in California and Texas.

What is the gender split and age of Zero Motorcycles fans?

13.7% of Zero Motorcycles fans are female, 86.3% are male, with an average age of 43.5 years.

Which brands do Zero Motorcycles fans like most?

Zero Motorcycles fans show strongest brand affinity for Bebe Rexha (51.1×), Microsoft Store (38.22×), and Zipcar (42.74×) over the country average.

Where do Zero Motorcycles fans live in United States?

Zero Motorcycles fans in United States are most concentrated in California (reach 59,698), Texas (reach 20,001), and Florida (reach 16,061). These three regions account for the largest share of the active audience.

What other brands do Zero Motorcycles fans also like?

Beyond Zero Motorcycles itself, the audience over-indexes on Microsoft Store (38.22×), Zipcar (42.74×), CarGurus (7.9×), and Touring motorcycle (11.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zero Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.