Sutherland Audience in United States

Sutherland logo

Sutherland has an estimated audience of 696,799 people in United States. 58.3% are female, 41.7% are male, average age 35.7. Top regions: Texas, Missouri, Kansas. Top brand affinities: Giphy, Car2Go, Vehicle tracking system, Language school, Borussia Dortmund.

The average Sutherland fan in United States is 35.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Missouri, Kansas. Top brand affinities include Giphy, Car2Go, Vehicle tracking system, with strongest over-indexing on Giphy (73.75× the country average). Demographically, the Sutherland audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Sutherland fans

Demographic split for Sutherland audience in United States
MetricValue
Female58.3%
Male41.7%
Average age35.7
Estimated audience size696,799

Audience persona

The typical Sutherland fan in United States is more female, around 35.7 years old, with strong Travelling tendencies and a notable affinity for Giphy.

Top regions in United States

Top regions ranked by reach for Sutherland in United States
RegionReachAffinity
Texas81,8211.37×
Missouri71,1506.33×
Kansas60,99511.11×
Oklahoma34,0484.4×
Arkansas30,4935.31×
Utah15,1952.44×
Ohio14,9560.7×
California10,2090.13×
Mississippi9,3051.62×
Colorado8,6640.79×
Wyoming8,3398.07×
Louisiana7,8560.87×
Illinois7,8080.34×
New York7,3820.19×
Florida6,6760.14×
New Mexico5,1601.48×
Georgia4,4770.21×
Virginia3,8900.23×
Tennessee3,3920.24×
North Carolina3,3740.16×
Pennsylvania3,0240.13×
Iowa2,7440.48×
Michigan2,4660.14×
New Jersey2,3130.13×
Arizona2,2970.16×
Alabama2,1870.22×
Nebraska2,1130.6×
Kentucky2,0500.23×
Oregon1,8070.23×
Washington1,8070.13×
Indiana1,5920.13×
Massachusetts1,5710.11×
Wisconsin1,5470.15×
Minnesota1,5250.15×
South Carolina1,4550.14×
Maryland1,2830.11×
Nevada9560.14×
Connecticut8410.12×
Idaho4420.13×
Hawaii3130.1×
New Hampshire3050.11×
Washington, District of Columbia3000.14×
West Virginia2890.09×
Montana2830.15×
Maine2780.11×
South Dakota2680.17×
Delaware2080.11×
Rhode Island1910.09×
North Dakota1770.12×
Alaska1700.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sutherland audience
BrandAffinityCategory
Giphy73.75×Technology & Electronics
Car2Go183.96×Cars & Mobility
Vehicle tracking system62.93×Cars & Mobility
Language school20×Kids & Family
Borussia Dortmund19.59×Sports
Kia Sportage20×Cars & Mobility
Travel literature10.43×Travel & Leisure
FC Bayern Munich5.17×Sports
Google Maps2.92×Internet & Social Media
Indeed.com3×Business & Career
Marina Abramović20×Arts & Culture
Roche Bobois18.58×Home & Garden
MSN2.63×News
Rembrandt20×Arts & Culture
Sydney Opera House21.9×Arts & Culture
David Hockney26.25×Arts & Culture
Happiness1.75×Health
Alicia Vikander13.33×Movies & TV
RB Leipzig20×Sports
Georgia O'Keeffe11.97×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sutherland audience
TraitClusterScore
TravellingTHRILL2.83
Design AffinityPREMIUM1.98
Risk AppetiteTHRILL1.86
Quality AwarenessPREMIUM1.82
Luxury OrientationPREMIUM1.74
Career OrientationPOWER1.73

Worldwide distribution

Worldwide audience distribution share by country for Sutherland
CountryShare
United States37.8%
Australia23.3%
India11.5%

See Sutherland audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Sutherland have in United States?

Sutherland has an estimated audience of 696,799 people in United States, concentrated in Texas and Missouri.

What is the gender split and age of Sutherland fans?

58.3% of Sutherland fans are female, 41.7% are male, with an average age of 35.7 years.

Which brands do Sutherland fans like most?

Sutherland fans show strongest brand affinity for Giphy (73.75×), Car2Go (183.96×), and Vehicle tracking system (62.93×) over the country average.

Where do Sutherland fans live in United States?

Sutherland fans in United States are most concentrated in Texas (reach 81,821), Missouri (reach 71,150), and Kansas (reach 60,995). These three regions account for the largest share of the active audience.

What other brands do Sutherland fans also like?

Beyond Sutherland itself, the audience over-indexes on Car2Go (183.96×), Vehicle tracking system (62.93×), Language school (20×), and Borussia Dortmund (19.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sutherland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.