Rascasse Audience Intelligence

Sutherland Target Market in United States

A data profile of the people who buy, follow and care about Sutherland in United States — modelled from more than twelve digital signal sources. Sutherland has an estimated audience of 698,836 people in United States.

#3083among Brand in United States#1882in Business & Career

The average Sutherland fan in United States is 35.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Missouri, Kansas.

Top brand affinities include Giphy, Vehicle tracking system, Language school, with strongest over-indexing on Giphy (47.76× the country average).

Demographically, the Sutherland audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sutherland fan in United States is more female, around 35.7 years old, with strong Travelling tendencies and a notable affinity for Giphy.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sutherland profile in United States.

Audience size
699K
in United States
Gender
58.3%♀
41.7% male
Age
35.7
average years
Country rank
#29947
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sutherland

58.3% are female, 41.7% are male, average age 35.7.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Sutherland audience in United States
MetricValue
Female58.3%
Male41.7%
Average age35.7
Estimated audience size698,836
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Sutherland audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3918%
40-4916%
50+15%
Fig. 04

Worldwide distribution

36.8%

of the worldwide Sutherland audience comes from United States.

Worldwide audience distribution share by country for Sutherland
CountryShare
United States36.8%
Australia24.5%
India11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sutherland audience in United States is strongest.

Fig. 05

Top regions by affinity

Sutherland customers by region in United States
#RegionReachAffinity×
01Kansas~60K10.94×
02Wyoming~9K8.25×
03Missouri~70K6.13×
04Arkansas~30K5.28×
05Oklahoma~30K4.45×
06Utah~20K2.49×
07Mississippi~10K1.68×
08New Mexico~5K1.55×
09Texas~80K1.25×
10Louisiana~8K0.90×
11Nebraska~3K0.80×
12Colorado~8K0.75×
13Ohio~10K0.69×
14Iowa~3K0.57×
15Alaska<1K0.55×
16North Dakota<1K0.49×
17Rhode Island~1K0.45×
18South Dakota<1K0.44×
19Delaware<1K0.42×
20Montana<1K0.42×
21West Virginia~1K0.40×
22Illinois~9K0.39×
23Hawaii~1K0.39×
24Maine<1K0.39×
25New Hampshire~1K0.37×
26Idaho~1K0.33×
27Washington, District of Columbia<1K0.33×
28Kentucky~2K0.28×
29Alabama~3K0.27×
30Oregon~2K0.27×
31Tennessee~4K0.26×
32Virginia~4K0.25×
33Nevada~2K0.24×
34Connecticut~2K0.23×
35Georgia~5K0.21×
36South Carolina~2K0.21×
37Wisconsin~2K0.21×
38Minnesota~2K0.21×
39Arizona~3K0.20×
40Indiana~2K0.19×
41New York~7K0.18×
42North Carolina~4K0.18×
43Maryland~2K0.18×
44Michigan~3K0.17×
45New Jersey~3K0.17×
46Washington~2K0.17×
47Massachusetts~2K0.17×
48Pennsylvania~4K0.16×
49Florida~7K0.15×
50California~10K0.13×
Fig. 06

Affinity by region

Affinity by region — Sutherland, United States
0.13×1.00×10.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sutherland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sutherland audience
#·InterestCategoryAffinity×
01Vehicle tracking systemCars & Mobility60.62×
02GiphyTechnology & Electronics47.76×
03David HockneyArts & Culture25.74×
04Sydney Opera HouseArts & Culture25.66×
05Language schoolKids & Family20.00×
06Roche BoboisHome & Garden20.00×
07Jean-Michel BasquiatArts & Culture20.00×
08Diego RiveraArts & Culture20.00×
09RB LeipzigSports20.00×
10ChaumetFashion & Accessoires20.00×
11RembrandtArts & Culture19.79×
12Debbie HarryMusic & Radio19.30×
13Marina AbramovićArts & Culture14.65×
14Travel literatureTravel & Leisure13.43×
15Borussia DortmundSports12.28×
16Georgia O'KeeffeArts & Culture11.68×
17FlightAwareTravel & Leisure5.73×
18Peter ThielBusiness & Career5.54×
19InnovationBusiness & Career2.87×
20Google DriveTechnology & Electronics2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sutherland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sutherland audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.01×
Quality AwarenessPREMIUM1.91×
Career OrientationPOWER1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sutherland audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
DIY MentalityTHRILL0.92×
Healthy LifestyleBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sutherland's target market in United States?

Sutherland's target market in United States covers an estimated 698,836 people, concentrated in Texas and Missouri.

02

What is the gender split and age of Sutherland customers?

58.3% of the Sutherland audience are female, 41.7% are male, with an average age of 35.7 years.

03

Which brands do Sutherland fans like most?

Sutherland fans show strongest brand affinity for Giphy (47.76×), Vehicle tracking system (60.62×), and Language school (20×) over the country average.

04

Where do Sutherland fans live in United States?

Sutherland fans in United States are most concentrated in Texas (reach ~80K), Missouri (reach ~70K), and Kansas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Sutherland fans also like?

Beyond Sutherland itself, the audience over-indexes on Vehicle tracking system (60.62×), Language school (20×), Travel literature (13.43×), and David Hockney (25.74×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sutherland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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