Rascasse Audience Intelligence

Kubernetes Target Market in United States

A data profile of the people who buy, follow and care about Kubernetes in United States — modelled from more than twelve digital signal sources. Kubernetes has an estimated audience of 563,938 people in United States.

#3512among Brand in United States#968in Technology & Electronics

The average Kubernetes fan in United States is 44.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Docker (software), Apache HBase, Gloria Jean's Coffees Pakistan, with strongest over-indexing on Docker (software) (150.6× the country average).

Demographically, the Kubernetes audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kubernetes fan in United States is more male, around 44.1 years old, with strong Sustainability tendencies and a notable affinity for Docker (software).

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kubernetes profile in United States.

Audience size
564K
in United States
Gender
41.0%♀
59.0% male
Age
44.1
average years
Country rank
#34141
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kubernetes

41.0% are female, 59.0% are male, average age 44.1.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Kubernetes audience in United States
MetricValue
Female41.0%
Male59.0%
Average age44.1
Estimated audience size563,938
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Kubernetes audience in United States
Age bracketShare%
16-198%
20-2917%
30-3923%
40-4924%
50+29%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Kubernetes audience comes from United States.

Worldwide audience distribution share by country for Kubernetes
CountryShare
China22.3%
United States12.9%
India8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kubernetes audience in United States is strongest.

Fig. 05

Top regions by affinity

Kubernetes customers by region in United States
#RegionReachAffinity×
01Virginia~30K2.30×
02Washington~30K2.22×
03Washington, District of Columbia~4K2.08×
04Massachusetts~20K1.82×
05California~100K1.76×
06Maryland~20K1.61×
07Colorado~10K1.60×
08New York~40K1.39×
09Utah~7K1.37×
10New Jersey~20K1.34×
11Texas~60K1.23×
12Illinois~20K1.22×
13Oregon~8K1.21×
14New Hampshire~3K1.20×
15Georgia~20K1.18×
16North Carolina~20K1.11×
17Minnesota~8K0.98×
18Connecticut~6K0.97×
19Pennsylvania~20K0.94×
20Missouri~9K0.94×
21Rhode Island~2K0.94×
22Arizona~10K0.93×
23Vermont<1K0.89×
24Iowa~4K0.87×
25Ohio~20K0.86×
26Michigan~10K0.86×
27Kansas~4K0.86×
28Wisconsin~7K0.84×
29Nevada~5K0.84×
30Nebraska~2K0.84×
31Arkansas~4K0.83×
32Idaho~2K0.83×
33Delaware~1K0.83×
34Florida~30K0.82×
35Maine~2K0.80×
36Alabama~6K0.79×
37Indiana~8K0.77×
38South Dakota<1K0.76×
39Tennessee~9K0.75×
40Hawaii~2K0.75×
41Alaska<1K0.75×
42New Mexico~2K0.74×
43Montana~1K0.74×
44North Dakota<1K0.73×
45Oklahoma~4K0.71×
46South Carolina~6K0.68×
47West Virginia~2K0.64×
48Kentucky~4K0.63×
49Mississippi~3K0.56×
50Louisiana~4K0.53×
Fig. 06

Affinity by region

Affinity by region — Kubernetes, United States
0.53×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kubernetes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kubernetes audience
#·InterestCategoryAffinity×
01Gloria Jean's Coffees PakistanPOI296.92×
02The 1st Shop of Coffee PrinceMovies & TV272.63×
03Apache HBaseTechnology & Electronics251.77×
04Apache HiveTechnology & Electronics200.81×
05Apache CassandraTechnology & Electronics192.66×
06Dan Murphy'sFood & Beverages162.16×
07Docker (software)Technology & Electronics150.60×
08ElasticsearchTechnology & Electronics147.09×
09ChobitsLiterature114.11×
10JMSNMusic & Radio100.78×
11MariaDBTechnology & Electronics98.00×
12Eclipse (software)Technology & Electronics86.25×
13PostgreSQLTechnology & Electronics80.81×
14NoSQLTechnology & Electronics75.65×
15MongoDBTechnology & Electronics71.08×
16Bootstrap (front-end framework)Internet & Social Media65.91×
17DevOpsTechnology & Electronics40.05×
18Ubuntu (operating system)Technology & Electronics36.10×
19Sexy JeansFashion & Accessoires23.17×
20RedditInternet & Social Media5.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kubernetes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kubernetes audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.39×
Need for SecurityCONSERVATISM1.93×
Career OrientationPOWER1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kubernetes audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
ExtroversionTHRILL0.93×
TraditionCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kubernetes's target market in United States?

Kubernetes's target market in United States covers an estimated 563,938 people, concentrated in California and Texas.

02

What is the gender split and age of Kubernetes customers?

41.0% of the Kubernetes audience are female, 59.0% are male, with an average age of 44.1 years.

03

Which brands do Kubernetes fans like most?

Kubernetes fans show strongest brand affinity for Docker (software) (150.6×), Apache HBase (251.77×), and Gloria Jean's Coffees Pakistan (296.92×) over the country average.

04

Where do Kubernetes fans live in United States?

Kubernetes fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Kubernetes fans also like?

Beyond Kubernetes itself, the audience over-indexes on Apache HBase (251.77×), Gloria Jean's Coffees Pakistan (296.92×), Eclipse (software) (86.25×), and Apache Cassandra (192.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Kubernetes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kubernetes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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