Kubernetes Audience in United States

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Kubernetes has an estimated audience of 568,458 people in United States. 41.0% are female, 59.0% are male, average age 44.1. Top regions: California, Texas, New York. Top brand affinities: Docker (software), Apache HBase, Gloria Jean's Coffees Pakistan, Eclipse (software), Apache Cassandra.

The average Kubernetes fan in United States is 44.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Docker (software), Apache HBase, Gloria Jean's Coffees Pakistan, with strongest over-indexing on Docker (software) (150.6× the country average). Demographically, the Kubernetes audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Kubernetes fans

Demographic split for Kubernetes audience in United States
MetricValue
Female41.0%
Male59.0%
Average age44.1
Estimated audience size568,458

Audience persona

The typical Kubernetes fan in United States is more male, around 44.1 years old, with strong Need for Security tendencies and a notable affinity for Docker (software).

Top regions in United States

Top regions ranked by reach for Kubernetes in United States
RegionReachAffinity
California120,9521.93×
Texas63,5121.3×
New York46,2961.46×
Virginia34,3382.48×
Florida31,8150.83×
Washington27,1582.38×
Illinois24,8191.31×
Georgia22,2061.27×
Massachusetts21,8251.95×
New Jersey20,7531.44×
North Carolina19,9891.17×
Pennsylvania18,1450.95×
Maryland15,6021.6×
Ohio15,2890.87×
Colorado15,2041.7×
Michigan13,0800.88×
Arizona11,2990.97×
Missouri8,6280.94×
Minnesota8,3841.03×
Oregon8,1151.25×
Tennessee7,9910.7×
Indiana7,7300.74×
Utah7,3581.45×
Wisconsin6,8600.8×
Alabama5,7010.72×
South Carolina5,5860.65×
Connecticut5,4210.95×
Nevada4,6460.85×
Oklahoma4,1040.65×
Kentucky3,9810.56×
Iowa3,8110.81×
Washington, District of Columbia3,7732.21×
Kansas3,6710.82×
Arkansas3,6260.77×
Louisiana2,9870.41×
New Hampshire2,7221.22×
Nebraska2,1250.75×
Idaho2,1140.74×
New Mexico1,8150.64×
Hawaii1,6010.66×
Rhode Island1,5850.88×
Mississippi1,5450.33×
Maine1,3540.67×
West Virginia1,1730.44×
Delaware1,1540.74×
Montana9880.63×
Vermont6850.69×
South Dakota6550.5×
Alaska5850.48×
North Dakota5760.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kubernetes audience
BrandAffinityCategory
Docker (software)150.6×Technology & Electronics
Apache HBase251.77×Technology & Electronics
Gloria Jean's Coffees Pakistan296.92×
Eclipse (software)86.25×Technology & Electronics
Apache Cassandra192.66×Technology & Electronics
The 1st Shop of Coffee Prince272.63×Movies & TV
Apache Hive200.81×Technology & Electronics
MongoDB71.08×Technology & Electronics
Chobits114.11×Literature
Elasticsearch147.09×Technology & Electronics
NoSQL75.65×Technology & Electronics
Sexy Jeans23.17×Fashion & Accessoires
MariaDB98×Technology & Electronics
Dan Murphy's162.16×Food & Beverages
JMSN100.78×Music & Radio
PostgreSQL80.81×Technology & Electronics
Reddit5.05×Internet & Social Media
Ubuntu (operating system)36.1×Technology & Electronics
DevOps40.05×Technology & Electronics
TensorFlow71.45×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kubernetes audience
TraitClusterScore
Need for SecurityCONSERVATISM9.41
Risk AppetiteTHRILL2.92
Career OrientationPOWER2.43
Luxury OrientationPREMIUM2.26
Early Adopter MentalityPOWER1.96
Convenience OrientationPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Kubernetes
CountryShare
China22.3%
United States13.0%
India8.5%

See Kubernetes audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Kubernetes have in United States?

Kubernetes has an estimated audience of 568,458 people in United States, concentrated in California and Texas.

What is the gender split and age of Kubernetes fans?

41.0% of Kubernetes fans are female, 59.0% are male, with an average age of 44.1 years.

Which brands do Kubernetes fans like most?

Kubernetes fans show strongest brand affinity for Docker (software) (150.6×), Apache HBase (251.77×), and Gloria Jean's Coffees Pakistan (296.92×) over the country average.

Where do Kubernetes fans live in United States?

Kubernetes fans in United States are most concentrated in California (reach 120,952), Texas (reach 63,512), and New York (reach 46,296). These three regions account for the largest share of the active audience.

What other brands do Kubernetes fans also like?

Beyond Kubernetes itself, the audience over-indexes on Apache HBase (251.77×), Gloria Jean's Coffees Pakistan (296.92×), Eclipse (software) (86.25×), and Apache Cassandra (192.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kubernetes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.