HeyGen Audience in United States

HeyGen logo

HeyGen has an estimated audience of 1,205,324 people in United States. 45.3% are female, 54.7% are male, average age 40.0. Top regions: California, Florida, Texas. Top brand affinities: Lulu 黃路梓茵, The Devil's Rejects, Elsword, Nationality, Jeremy Riddle.

The average HeyGen fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Lulu 黃路梓茵, The Devil's Rejects, Elsword, with strongest over-indexing on Lulu 黃路梓茵 (10.02× the country average). Demographically, the HeyGen audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of HeyGen fans

Demographic split for HeyGen audience in United States
MetricValue
Female45.3%
Male54.7%
Average age40.0
Estimated audience size1,205,324

Audience persona

The typical HeyGen fan in United States is balanced, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for HeyGen in United States
RegionReachAffinity
California393,2742.97×
Florida145,5971.78×
Texas126,5261.22×
New York106,5001.58×
Georgia47,3351.27×
Illinois42,4681.06×
Washington42,2981.75×
New Jersey41,7291.36×
Virginia39,0661.33×
North Carolina35,2460.97×
Pennsylvania32,7070.81×
Arizona32,4101.32×
Massachusetts31,3551.32×
Ohio29,0120.78×
Oregon26,4551.91×
Michigan24,0360.76×
Colorado21,7161.14×
Nevada21,2291.82×
Maryland21,0871.02×
Tennessee20,6390.85×
Utah18,7121.73×
South Carolina15,5490.86×
Missouri15,3260.79×
Indiana15,3260.7×
Minnesota12,9900.75×
Wisconsin11,9270.66×
Connecticut11,8790.98×
Kansas9,9511.05×
Kentucky9,8080.65×
Alabama9,5580.57×
Louisiana9,4460.61×
Oklahoma9,1970.69×
Washington, District of Columbia9,1882.54×
Arkansas5,9850.6×
Iowa5,7680.58×
Idaho5,5170.91×
Hawaii5,3821.04×
Mississippi4,3880.44×
Nebraska4,1020.68×
New Hampshire3,8750.82×
New Mexico3,3160.55×
Rhode Island3,2360.84×
Maine2,7040.63×
Delaware2,2640.68×
West Virginia2,1610.39×
Montana2,0730.62×
Wyoming1,2600.71×
South Dakota1,2280.44×
Vermont1,2190.58×
North Dakota1,1690.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for HeyGen audience
BrandAffinityCategory
Lulu 黃路梓茵10.02×Movies & TV
The Devil's Rejects18.12×Movies & TV
Elsword23.86×Games
Nationality2.62×Politics & Society
Jeremy Riddle44.78×Music & Radio
Cadillac Ranch12.31×Cars & Mobility
Wikia2.89×Internet & Social Media
Mangaka3.25×Literature
Israel1.55×Travel & Leisure
Stamp collecting3.44×Home & Garden
Home staging3.8×Home & Garden
Bank account1.53×Business & Career
St. Ives8.53×Travel & Leisure
Business English3.34×Business & Career
Atkins diet3.06×Health
Jesse Plemons1.93×Movies & TV
Regional styles of Mexican music1.58×Music & Radio
Mothercare1.73×Kids & Family
Kendra Scott1.54×Fashion & Accessoires
Nebraska Cornhuskers football1.78×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by HeyGen audience
TraitClusterScore
Need for SecurityCONSERVATISM2.52
Early Adopter MentalityPOWER2.5
LGBTQ+ IdentityOPEN1.8
Luxury OrientationPREMIUM1.72
Convenience OrientationPREMIUM1.55
Risk AppetiteTHRILL1.53

Worldwide distribution

Worldwide audience distribution share by country for HeyGen
CountryShare
China15.9%
Brazil10.2%
United States10.1%

See HeyGen audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does HeyGen have in United States?

HeyGen has an estimated audience of 1,205,324 people in United States, concentrated in California and Florida.

What is the gender split and age of HeyGen fans?

45.3% of HeyGen fans are female, 54.7% are male, with an average age of 40.0 years.

Which brands do HeyGen fans like most?

HeyGen fans show strongest brand affinity for Lulu 黃路梓茵 (10.02×), The Devil's Rejects (18.12×), and Elsword (23.86×) over the country average.

Where do HeyGen fans live in United States?

HeyGen fans in United States are most concentrated in California (reach 393,274), Florida (reach 145,597), and Texas (reach 126,526). These three regions account for the largest share of the active audience.

What other brands do HeyGen fans also like?

Beyond HeyGen itself, the audience over-indexes on The Devil's Rejects (18.12×), Elsword (23.86×), Nationality (2.62×), and Jeremy Riddle (44.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for HeyGen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.