Hokkaido Audience in United States

Hokkaido logo

Hokkaido has an estimated audience of 1,123,748 people in United States. 63.0% are female, 37.0% are male, average age 39.6. Top regions: California, Texas, New York. Top brand affinities: Natural rubber, Stamp collecting, FaithGateway, Historic site, Nebraska.

The average Hokkaido fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Natural rubber, Stamp collecting, FaithGateway, with strongest over-indexing on Natural rubber (8.8× the country average). Demographically, the Hokkaido audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Hokkaido fans

Demographic split for Hokkaido audience in United States
MetricValue
Female63.0%
Male37.0%
Average age39.6
Estimated audience size1,123,748

Audience persona

The typical Hokkaido fan in United States is more female, around 39.6 years old, with strong Travelling tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Hokkaido in United States
RegionReachAffinity
California165,9881.34×
Texas101,6831.05×
New York70,4431.12×
Florida67,1870.88×
North Carolina40,0291.18×
Illinois36,9200.99×
Washington32,8951.46×
Virginia29,5601.08×
Georgia28,9050.83×
Pennsylvania27,7060.73×
Alabama27,2801.74×
Michigan24,5530.84×
Massachusetts20,0600.91×
Montana19,4566.24×
New Jersey19,0960.67×
Hawaii18,2503.78×
Tennessee18,1570.81×
Colorado17,8511.01×
Missouri17,8440.99×
Arizona17,6390.77×
Ohio17,0630.49×
Kentucky16,4081.16×
Oregon13,1011.02×
South Carolina12,9020.76×
Indiana12,8800.63×
Maryland12,4400.64×
Nevada10,4970.97×
Idaho9,6381.71×
Minnesota9,4710.59×
Wisconsin9,2000.54×
Utah8,6720.86×
Mississippi8,4130.91×
Louisiana8,1100.56×
Iowa7,5610.82×
Oklahoma7,4530.6×
Connecticut7,4470.66×
Arkansas6,4780.7×
Kansas4,4240.5×
Nebraska4,2110.75×
Washington, District of Columbia3,3530.99×
Alaska2,9631.23×
New Mexico2,9270.52×
New Hampshire2,5190.57×
Maine2,3020.57×
Rhode Island1,9230.54×
West Virginia1,8330.35×
Wyoming1,6741×
Vermont1,4630.74×
Delaware1,3100.42×
South Dakota9760.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hokkaido audience
BrandAffinityCategory
Natural rubber8.8×Cars & Mobility
Stamp collecting20×Home & Garden
FaithGateway59.94×Literature
Historic site6.59×Arts & Culture
Nebraska3.64×Travel & Leisure
Home construction1.79×Home & Garden
Elsword20×Games
Bank account2.95×Business & Career
JDSU3.04×Business & Career
Jesse Plemons3.34×Movies & TV
Combat sport1.53×Sports
Justice2.45×Politics & Society
Halsey, Oregon7.07×Travel & Leisure
Nationality1.65×Politics & Society
The Ladykillers16.31×Movies & TV
Urban horticulture2.43×Home & Garden
Nebraska Cornhuskers football2.39×Sports
Home staging3.41×Home & Garden
Penn & Teller5.12×Movies & TV
Nasal cavity5.04×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hokkaido audience
TraitClusterScore
TravellingTHRILL2.59
LGBTQ+ IdentityOPEN2.14
Sports ActivityPOWER2.06
Pet OwnershipJOY1.87
IndulgenceJOY1.85
Luxury OrientationPREMIUM1.82

Worldwide distribution

Worldwide audience distribution share by country for Hokkaido
CountryShare
Japan66.5%
Taiwan6.5%
United States4.8%

See Hokkaido audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Hokkaido have in United States?

Hokkaido has an estimated audience of 1,123,748 people in United States, concentrated in California and Texas.

What is the gender split and age of Hokkaido fans?

63.0% of Hokkaido fans are female, 37.0% are male, with an average age of 39.6 years.

Which brands do Hokkaido fans like most?

Hokkaido fans show strongest brand affinity for Natural rubber (8.8×), Stamp collecting (20×), and FaithGateway (59.94×) over the country average.

Where do Hokkaido fans live in United States?

Hokkaido fans in United States are most concentrated in California (reach 165,988), Texas (reach 101,683), and New York (reach 70,443). These three regions account for the largest share of the active audience.

What other brands do Hokkaido fans also like?

Beyond Hokkaido itself, the audience over-indexes on Stamp collecting (20×), FaithGateway (59.94×), Historic site (6.59×), and Nebraska (3.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hokkaido. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.