Hokkaido Audience in Germany
Hokkaido has an estimated audience of 288,624 people in Germany. 60.6% are female, 39.4% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Home construction, Litter box, Progressive rock, Pillow.
The average Hokkaido fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Home construction, Litter box, with strongest over-indexing on Dog breed (2.01× the country average). Demographically, the Hokkaido audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Travelling, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Hokkaido fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 41.3 |
| Estimated audience size | 288,624 |
Audience persona
The typical Hokkaido fan in Germany is more female, around 41.3 years old, with strong Travelling tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,257 | 1.05× |
| Bayern | 57,901 | 1.25× |
| Baden-Württemberg | 40,478 | 1.03× |
| Hessen | 25,018 | 1.14× |
| Niedersachsen | 23,511 | 0.84× |
| Berlin | 15,366 | 1.19× |
| Rheinland-Pfalz | 13,962 | 0.97× |
| Sachsen | 11,264 | 0.8× |
| Schleswig-Holstein | 8,131 | 0.78× |
| Saarland | 7,755 | 2.19× |
| Brandenburg | 7,178 | 0.8× |
| Hamburg | 6,869 | 1.05× |
| Sachsen-Anhalt | 5,685 | 0.76× |
| Thüringen | 5,060 | 0.69× |
| Mecklenburg-Vorpommern | 3,804 | 0.69× |
| Bremen | 1,927 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.01× | Pets & Animals |
| Home construction | 1.75× | Home & Garden |
| Litter box | 1.98× | Pets & Animals |
| Progressive rock | 2.4× | Music & Radio |
| Pillow | 2.23× | Home & Garden |
| Commercial mortgage | 2.6× | Business & Career |
| Este, Veneto | 3.03× | Travel & Leisure |
| Natural rubber | 2.56× | Cars & Mobility |
| Medieval fantasy | 11.48× | Literature |
| Minestrone | 2.56× | Food & Beverages |
| Urban horticulture | 1.64× | Home & Garden |
| Jack White | 1.58× | Movies & TV |
| Eindhoven | 1.72× | Travel & Leisure |
| Hammock camping | 5.67× | Travel & Leisure |
| Hypertext | 2.01× | Technology & Electronics |
| Eaubonne | 30.88× | Travel & Leisure |
| Surveillance aircraft | 3.44× | |
| Graham Greene (actor) | 2.48× | |
| Cynthia Erivo | 2.55× | Movies & TV |
| Cancoillotte | 3.38× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.77 |
| Early Adopter Mentality | POWER | 1.66 |
| Sports Activity | POWER | 1.6 |
| Sustainability | BALANCE | 1.57 |
| Urban Lifestyle | OPEN | 1.57 |
| Individualism | JOY | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 66.5% |
| Taiwan | 6.5% |
| United States | 4.8% |
See Hokkaido audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Hokkaido have in Germany?
Hokkaido has an estimated audience of 288,624 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hokkaido fans?
60.6% of Hokkaido fans are female, 39.4% are male, with an average age of 41.3 years.
Which brands do Hokkaido fans like most?
Hokkaido fans show strongest brand affinity for Dog breed (2.01×), Home construction (1.75×), and Litter box (1.98×) over the country average.
Where do Hokkaido fans live in Germany?
Hokkaido fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,257), Bayern (reach 57,901), and Baden-Württemberg (reach 40,478). These three regions account for the largest share of the active audience.
What other brands do Hokkaido fans also like?
Beyond Hokkaido itself, the audience over-indexes on Home construction (1.75×), Litter box (1.98×), Progressive rock (2.4×), and Pillow (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hokkaido. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.