Rascasse Audience Intelligence

Hokkaido Audience in Germany

A data profile of the people who buy, follow and care about Hokkaido in Germany — modelled from more than twelve digital signal sources. Hokkaido has an estimated audience of 288,624 people in Germany.

#174among Region in Germany#1697among POI in Germany#1438in Travel & Leisure

The average Hokkaido fan in Germany is 41.3 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Audrey Tautou, Cane Corso, Shiba Inu, with strongest over-indexing on Audrey Tautou (32.13× the country average).

Demographically, the Hokkaido audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hokkaido fan in Germany is more female, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Audrey Tautou.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hokkaido profile in Germany.

Audience size
289K
in Germany
Gender
60.6%♀
39.4% male
Age
41.3
average years
Country rank
#17829
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hokkaido fans

60.6% are female, 39.4% are male, average age 41.3.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Hokkaido audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age41.3
Estimated audience size288,624
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Hokkaido audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Hokkaido audience comes from Germany.

Worldwide audience distribution share by country for Hokkaido
CountryShare
Japan66.4%
Taiwan6.5%
United States4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hokkaido audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hokkaido fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K2.96×
02Bayern~70K1.42×
03Berlin~10K1.07×
04Hessen~20K1.05×
05Nordrhein-Westfalen~60K1.01×
06Baden-Württemberg~40K0.99×
07Hamburg~6K0.98×
08Rheinland-Pfalz~10K0.91×
09Niedersachsen~20K0.79×
10Bremen~2K0.79×
11Sachsen~10K0.76×
12Schleswig-Holstein~8K0.76×
13Brandenburg~7K0.76×
14Sachsen-Anhalt~6K0.75×
15Mecklenburg-Vorpommern~4K0.70×
16Thüringen~5K0.69×
Fig. 06

Affinity by region

Affinity by region — Hokkaido, Germany
0.69×1.00×2.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hokkaido audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hokkaido audience
#·InterestCategoryAffinity×
01Canadian Pacific RailwayCars & Mobility51.46×
02Audrey TautouMovies & TV32.13×
03japanese musicMusic & Radio28.14×
04Shiba InuPets & Animals26.21×
05Noodle soupFood & Beverages24.94×
06Dog daycarePets & Animals21.54×
07VivaraPets & Animals20.00×
08Cherry blossomHome & Garden19.66×
09Food steamerHome & Garden18.81×
10CoachFashion & Accessoires10.06×
11Cane CorsoFood & Beverages9.60×
12HertzCars & Mobility8.08×
13Martin RütterPets & Animals6.37×
14Adventure parkKids & Family6.09×
15Mel GibsonMovies & TV5.63×
16Brad PittMovies & TV3.45×
17DinnerFood & Beverages3.34×
18Chihuahua (dog)Pets & Animals2.72×
19RyanairTravel & Leisure2.10×
20Netto Marken-DiscountShopping2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hokkaido audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hokkaido audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.50×
SpiritualityBALANCE1.43×
IndividualismJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hokkaido audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.52×
DIY MentalityTHRILL0.56×
CreativityOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hokkaido have in Germany?

Hokkaido has an estimated audience of 288,624 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Hokkaido fans?

60.6% of Hokkaido fans are female, 39.4% are male, with an average age of 41.3 years.

03

Which brands do Hokkaido fans like most?

Hokkaido fans show strongest brand affinity for Audrey Tautou (32.13×), Cane Corso (9.6×), and Shiba Inu (26.21×) over the country average.

04

Where do Hokkaido fans live in Germany?

Hokkaido fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Hokkaido fans also like?

Beyond Hokkaido itself, the audience over-indexes on Cane Corso (9.6×), Shiba Inu (26.21×), japanese music (28.14×), and Coach (10.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Hokkaido audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hokkaido. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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