Truth or Dare (2018 film) Audience in United States

Truth or Dare (2018 film) has an estimated audience of 829,474 people in United States. 48.7% are female, 51.3% are male, average age 34.6. Top regions: Texas, California, Florida. Top brand affinities: Beetlejuice, Christina Ricci, A Quiet Place, Google Maps, Autism Awareness.

The average Truth or Dare (2018 film) fan in United States is 34.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Beetlejuice, Christina Ricci, A Quiet Place, with strongest over-indexing on Beetlejuice (19.84× the country average). Demographically, the Truth or Dare (2018 film) audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of Truth or Dare (2018 film) fans

Demographic split for Truth or Dare (2018 film) audience in United States
MetricValue
Female48.7%
Male51.3%
Average age34.6
Estimated audience size829,474

Audience persona

The typical Truth or Dare (2018 film) fan in United States is balanced, around 34.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Truth or Dare (2018 film) in United States
RegionReachAffinity
Texas79,3631.11×
California77,8810.85×
Florida55,6520.99×
New York44,4060.96×
Georgia32,3511.27×
Illinois29,1641.06×
North Carolina27,4231.1×
Pennsylvania27,1300.97×
Ohio26,9291.05×
Michigan23,2991.07×
Virginia20,3241.01×
Tennessee19,4551.17×
New Jersey18,9950.9×
Arizona18,7751.11×
Indiana17,0421.12×
Alabama16,4271.42×
Missouri15,8231.18×
Washington15,0610.91×
Maryland14,5241.02×
South Carolina13,6271.09×
Louisiana13,5971.27×
Massachusetts13,2490.81×
Wisconsin12,0620.97×
Kentucky12,0471.16×
Colorado12,0150.92×
Minnesota11,1830.94×
Oklahoma10,2901.12×
Mississippi9,3761.37×
Arkansas8,7491.28×
Utah7,6761.03×
Oregon7,5950.8×
Connecticut7,5020.9×
Nevada7,2210.9×
Iowa7,0661.03×
Kansas7,0171.07×
Idaho4,2501.02×
West Virginia4,2131.09×
Nebraska4,2011.01×
New Mexico3,7620.9×
New Hampshire2,6120.8×
Maine2,4850.84×
Hawaii2,4370.68×
Rhode Island2,0520.78×
Washington, District of Columbia2,0410.82×
Delaware2,0060.88×
Montana1,9010.83×
South Dakota1,8720.98×
Alaska1,6530.93×
North Dakota1,6060.94×
Vermont1,0510.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Truth or Dare (2018 film) audience
BrandAffinityCategory
Beetlejuice19.84×Movies & TV
Christina Ricci35.47×Movies & TV
A Quiet Place53.26×Movies & TV
Google Maps8.7×Internet & Social Media
Autism Awareness19.03×Health
Twin Peaks16.47×Movies & TV
Diabetes mellitus awareness12.48×Health
The Conjuring 249.81×Movies & TV
Charlie Hunnam18.3×Movies & TV
Bryce Dallas Howard18.21×Movies & TV
Adam Driver30.08×Movies & TV
Bruce Willis11.61×Movies & TV
Diane Keaton9.81×Movies & TV
Indeed.com6.5×Business & Career
DeviantArt10.83×Internet & Social Media
Ethan Hawke17.08×Movies & TV
Capital One6×Business & Career
Nicole Kidman13.58×Movies & TV
Microblogging12.67×Technology & Electronics
The Strangers (2008 film)28.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Truth or Dare (2018 film) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.57
ExtroversionTHRILL1.53
Early Adopter MentalityPOWER1.52
Urban LifestyleOPEN1.33
Risk AppetiteTHRILL1.29
Social Media UsageJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for Truth or Dare (2018 film)
CountryShare
United States33.7%
Indonesia15.4%
India8.8%

See Truth or Dare (2018 film) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Truth or Dare (2018 film) have in United States?

Truth or Dare (2018 film) has an estimated audience of 829,474 people in United States, concentrated in Texas and California.

What is the gender split and age of Truth or Dare (2018 film) fans?

48.7% of Truth or Dare (2018 film) fans are female, 51.3% are male, with an average age of 34.6 years.

Which brands do Truth or Dare (2018 film) fans like most?

Truth or Dare (2018 film) fans show strongest brand affinity for Beetlejuice (19.84×), Christina Ricci (35.47×), and A Quiet Place (53.26×) over the country average.

Where do Truth or Dare (2018 film) fans live in United States?

Truth or Dare (2018 film) fans in United States are most concentrated in Texas (reach 79,363), California (reach 77,881), and Florida (reach 55,652). These three regions account for the largest share of the active audience.

What other brands do Truth or Dare (2018 film) fans also like?

Beyond Truth or Dare (2018 film) itself, the audience over-indexes on Christina Ricci (35.47×), A Quiet Place (53.26×), Google Maps (8.7×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Truth or Dare (2018 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.