A data profile of the people who buy, follow and care about Truth or Dare (2018 film) in United States — modelled from more than twelve digital signal sources. Truth or Dare (2018 film) has an estimated audience of 824,915 people in United States.
The average Truth or Dare (2018 film) fan in United States is 34.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include A Quiet Place, The Conjuring 2, Obsessed (2009 film), with strongest over-indexing on A Quiet Place (66.12× the country average).
Demographically, the Truth or Dare (2018 film) audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Truth or Dare (2018 film) fan in United States is balanced, around 34.6 years old, with strong Spirituality tendencies and a notable affinity for A Quiet Place.
The key figures that characterise the Truth or Dare (2018 film) profile in United States.
48.7% are female, 51.3% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 34.6 |
| Estimated audience size | 824,915 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 30% | |
| 30-39 | 26% | |
| 40-49 | 13% | |
| 50+ | 9% |
of the worldwide Truth or Dare (2018 film) audience comes from United States.
| Country | Share |
|---|---|
| United States | 31.8% |
| Indonesia | 14.6% |
| Italy | 10.4% |
Where the Truth or Dare (2018 film) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~10K | 1.39× | |
| 02 | Alabama | ~20K | 1.35× | |
| 03 | Louisiana | ~10K | 1.28× | |
| 04 | Arkansas | ~9K | 1.27× | |
| 05 | Georgia | ~30K | 1.20× | |
| 06 | Missouri | ~20K | 1.15× | |
| 07 | Kentucky | ~10K | 1.14× | |
| 08 | Tennessee | ~20K | 1.13× | |
| 09 | West Virginia | ~4K | 1.13× | |
| 10 | Oklahoma | ~10K | 1.12× | |
| 11 | Indiana | ~20K | 1.11× | |
| 12 | Kansas | ~7K | 1.08× | |
| 13 | North Carolina | ~30K | 1.07× | |
| 14 | Texas | ~80K | 1.06× | |
| 15 | Michigan | ~20K | 1.06× | |
| 16 | South Carolina | ~10K | 1.06× | |
| 17 | Iowa | ~7K | 1.06× | |
| 18 | Idaho | ~4K | 1.05× | |
| 19 | South Dakota | ~2K | 1.05× | |
| 20 | Arizona | ~20K | 1.04× | |
| 21 | Utah | ~8K | 1.04× | |
| 22 | Ohio | ~30K | 1.03× | |
| 23 | Nebraska | ~4K | 1.03× | |
| 24 | Alaska | ~2K | 1.01× | |
| 25 | North Dakota | ~2K | 1.01× | |
| 26 | Illinois | ~30K | 1.00× | |
| 27 | Maryland | ~10K | 1.00× | |
| 28 | Virginia | ~20K | 0.97× | |
| 29 | Florida | ~50K | 0.96× | |
| 30 | Pennsylvania | ~30K | 0.96× | |
| 31 | Wisconsin | ~10K | 0.96× | |
| 32 | Minnesota | ~10K | 0.94× | |
| 33 | New York | ~40K | 0.93× | |
| 34 | New Mexico | ~4K | 0.93× | |
| 35 | Nevada | ~7K | 0.92× | |
| 36 | Delaware | ~2K | 0.92× | |
| 37 | Connecticut | ~8K | 0.91× | |
| 38 | Washington | ~10K | 0.89× | |
| 39 | Montana | ~2K | 0.89× | |
| 40 | Colorado | ~10K | 0.88× | |
| 41 | New Jersey | ~20K | 0.87× | |
| 42 | Maine | ~3K | 0.87× | |
| 43 | New Hampshire | ~3K | 0.84× | |
| 44 | Rhode Island | ~2K | 0.84× | |
| 45 | California | ~80K | 0.83× | |
| 46 | Oregon | ~8K | 0.82× | |
| 47 | Washington, District of Columbia | ~2K | 0.82× | |
| 48 | Massachusetts | ~10K | 0.81× | |
| 49 | Vermont | ~1K | 0.80× | |
| 50 | Hawaii | ~3K | 0.75× |
The strongest cross-interests of the Truth or Dare (2018 film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | A Quiet Place | Movies & TV | 66.12× | ||
| 02 | The Conjuring 2 | Movies & TV | 63.00× | ||
| 03 | The Cabin in the Woods | Movies & TV | 45.97× | ||
| 04 | The Strangers (2008 film) | Movies & TV | 30.24× | ||
| 05 | Bates Motel (TV series) | Movies & TV | 25.06× | ||
| 06 | 24 (TV series) | Movies & TV | 15.42× | ||
| 07 | Die Hard | Movies & TV | 15.42× | ||
| 08 | House of Cards (U.S. TV series) | Movies & TV | 15.42× | ||
| 09 | Obsessed (2009 film) | Movies & TV | 13.81× | ||
| 10 | Cate Blanchett | Movies & TV | 12.04× | ||
| 11 | Emma Watson | Movies & TV | 9.92× | ||
| 12 | Millie Bobby Brown | Movies & TV | 9.12× | ||
| 13 | Anne Hathaway | Movies & TV | 7.90× | ||
| 14 | Internet celebrity | Internet & Social Media | 5.40× | ||
| 15 | KFC | Food & Beverages | 4.57× | ||
| 16 | Britney Spears | Music & Radio | 4.05× | ||
| 17 | Stranger Things | Movies & TV | 3.86× | ||
| 18 | Beetlejuice | Movies & TV | 3.76× | ||
| 19 | Burger King | Food & Beverages | 3.21× | ||
| 20 | Wendy's | Food & Beverages | 3.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.95× | |
| Tradition | CONSERVATISM | 1.34× | |
| Urban Lifestyle | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.57× | |
| Quality Awareness | PREMIUM | 0.60× | |
| DIY Mentality | THRILL | 0.63× |
Truth or Dare (2018 film) has an estimated audience of 824,915 people in United States, concentrated in California and Texas.
48.7% of Truth or Dare (2018 film) fans are female, 51.3% are male, with an average age of 34.6 years.
Truth or Dare (2018 film) fans show strongest brand affinity for A Quiet Place (66.12×), The Conjuring 2 (63×), and Obsessed (2009 film) (13.81×) over the country average.
Truth or Dare (2018 film) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Truth or Dare (2018 film) itself, the audience over-indexes on The Conjuring 2 (63×), Obsessed (2009 film) (13.81×), The Strangers (2008 film) (30.24×), and Millie Bobby Brown (9.12×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Truth or Dare (2018 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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