Rascasse Audience Intelligence

Pet Sematary (film) Audience in United States

A data profile of the people who buy, follow and care about Pet Sematary (film) in United States — modelled from more than twelve digital signal sources. Pet Sematary (film) has an estimated audience of 982,718 people in United States.

#1885among Movie / TV Show / Series in United States#4366in Movies & TV

The average Pet Sematary (film) fan in United States is 40.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fiberglass, Pan's Labyrinth, Jeffrey Dean Morgan, with strongest over-indexing on Fiberglass (46.61× the country average).

Demographically, the Pet Sematary (film) audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pet Sematary (film) fan in United States is balanced, around 40.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Fiberglass.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pet Sematary (film) profile in United States.

Audience size
983K
in United States
Gender
47.7%♀
52.3% male
Age
40.0
average years
Country rank
#23952
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pet Sematary (film) viewers

47.7% are female, 52.3% are male, average age 40.0.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Pet Sematary (film) audience in United States
MetricValue
Female47.7%
Male52.3%
Average age40.0
Estimated audience size982,718
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Pet Sematary (film) audience in United States
Age bracketShare%
16-1915%
20-2922%
30-3921%
40-4920%
50+22%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Pet Sematary (film) audience comes from United States.

Worldwide audience distribution share by country for Pet Sematary (film)
CountryShare
United States28.9%
Germany13.8%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pet Sematary (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Pet Sematary (film) fans by region: top regions in United States
#RegionReachAffinity×
01Maine~7K1.75×
02West Virginia~7K1.44×
03Kentucky~20K1.32×
04Oklahoma~10K1.20×
05New Mexico~6K1.18×
06Arkansas~10K1.15×
07Alabama~20K1.14×
08Indiana~20K1.12×
09Ohio~40K1.11×
10Tennessee~20K1.11×
11Mississippi~9K1.10×
12New Hampshire~4K1.08×
13Oregon~10K1.07×
14Pennsylvania~40K1.05×
15Michigan~30K1.05×
16Missouri~20K1.05×
17Louisiana~10K1.02×
18Arizona~20K1.01×
19Utah~9K1.01×
20Idaho~5K1.01×
21North Carolina~30K1.00×
22Colorado~20K1.00×
23Kansas~8K1.00×
24Texas~90K0.99×
25Iowa~8K0.98×
26Rhode Island~3K0.98×
27Montana~3K0.98×
28Vermont~2K0.98×
29Illinois~30K0.97×
30Alaska~2K0.97×
31Nebraska~5K0.96×
32North Dakota~2K0.96×
33South Carolina~10K0.95×
34Washington~20K0.94×
35Wisconsin~10K0.94×
36South Dakota~2K0.94×
37Virginia~20K0.93×
38Georgia~30K0.91×
39Massachusetts~20K0.91×
40Nevada~9K0.90×
41California~100K0.88×
42Connecticut~9K0.87×
43Delaware~2K0.85×
44Minnesota~10K0.84×
45Maryland~10K0.83×
46New York~50K0.81×
47Florida~50K0.77×
48New Jersey~20K0.77×
49Washington, District of Columbia~2K0.69×
50Hawaii~3K0.67×
Fig. 06

Affinity by region

Affinity by region — Pet Sematary (film), United States
0.67×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pet Sematary (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pet Sematary (film) audience
#·InterestCategoryAffinity×
01Pan's LabyrinthMovies & TV89.76×
02Crimson PeakMovies & TV63.81×
03Dracula UntoldMovies & TV61.49×
04The Conjuring 2Movies & TV57.75×
05Jeffrey Dean MorganMovies & TV54.52×
06A Quiet PlaceMovies & TV51.58×
07Panic RoomMovies & TV49.50×
08FiberglassTechnology & Electronics46.61×
09The Cabin in the WoodsMovies & TV46.42×
10The Strangers (2008 film)Movies & TV45.84×
11Bates Motel (TV series)Movies & TV41.51×
12SuspiriaMovies & TV40.45×
13Sam RaimiMovies & TV40.28×
14The Sixth SenseMovies & TV39.75×
15Werner HerzogMovies & TV32.38×
16Jonathan GroffMovies & TV28.63×
17Mary Elizabeth WinsteadMovies & TV26.21×
1824 (TV series)Movies & TV18.86×
19Black Mirror (TV series)Movies & TV17.25×
20True DetectiveMovies & TV11.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pet Sematary (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pet Sematary (film) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.42×
SpiritualityBALANCE1.35×
ExtroversionTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pet Sematary (film) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.59×
Design AffinityPREMIUM0.61×
Luxury OrientationPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pet Sematary (film) have in United States?

Pet Sematary (film) has an estimated audience of 982,718 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pet Sematary (film) viewers?

47.7% of Pet Sematary (film) fans are female, 52.3% are male, with an average age of 40.0 years.

03

Which brands do Pet Sematary (film) fans like most?

Pet Sematary (film) fans show strongest brand affinity for Fiberglass (46.61×), Pan's Labyrinth (89.76×), and Jeffrey Dean Morgan (54.52×) over the country average.

04

Where do Pet Sematary (film) fans live in United States?

Pet Sematary (film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Pet Sematary (film) fans also like?

Beyond Pet Sematary (film) itself, the audience over-indexes on Pan's Labyrinth (89.76×), Jeffrey Dean Morgan (54.52×), The Strangers (2008 film) (45.84×), and A Quiet Place (51.58×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pet Sematary (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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