Pet Sematary (film) Audience in United States

Pet Sematary (film) has an estimated audience of 1,041,412 people in United States. 47.7% are female, 52.3% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Werner Herzog, Fiberglass, The Strangers (2008 film), Autism Awareness, A Quiet Place.

The average Pet Sematary (film) fan in United States is 40.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Werner Herzog, Fiberglass, The Strangers (2008 film), with strongest over-indexing on Werner Herzog (279.03× the country average). Demographically, the Pet Sematary (film) audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Pet Sematary (film) fans

Demographic split for Pet Sematary (film) audience in United States
MetricValue
Female47.7%
Male52.3%
Average age40.0
Estimated audience size1,041,412

Audience persona

The typical Pet Sematary (film) fan in United States is balanced, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Werner Herzog.

Top regions in United States

Top regions ranked by reach for Pet Sematary (film) in United States
RegionReachAffinity
California105,6520.92×
Texas95,0521.06×
Florida55,1680.78×
New York47,9450.82×
Pennsylvania37,6091.07×
Ohio37,1231.16×
Illinois34,8651×
North Carolina32,6851.04×
Georgia30,0020.94×
Michigan28,7731.06×
Virginia24,2790.96×
Tennessee24,0521.15×
Indiana22,2571.17×
Arizona21,6671.02×
New Jersey20,9530.79×
Washington20,1020.96×
Massachusetts18,4340.9×
Missouri18,0791.08×
Kentucky17,7241.36×
Colorado17,1691.05×
Alabama16,4701.13×
South Carolina14,8450.95×
Wisconsin14,8310.95×
Maryland14,6560.82×
Oklahoma14,3711.24×
Louisiana13,7321.02×
Oregon13,0831.1×
Minnesota12,8990.86×
Arkansas9,7881.14×
Utah9,4181.01×
Mississippi9,3191.09×
Nevada9,1310.91×
Connecticut8,7060.83×
Iowa8,5961×
Kansas8,3131.01×
West Virginia6,8721.42×
Maine6,4071.72×
New Mexico6,0901.17×
Idaho5,1220.98×
Nebraska4,8540.93×
New Hampshire4,2551.04×
Rhode Island3,1140.94×
Hawaii2,7750.62×
Montana2,7500.95×
Delaware2,2270.78×
South Dakota2,1160.88×
Washington, District of Columbia2,0210.65×
Alaska1,9750.89×
North Dakota1,9040.89×
Vermont1,7270.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pet Sematary (film) audience
BrandAffinityCategory
Werner Herzog279.03×Movies & TV
Fiberglass49.71×Technology & Electronics
The Strangers (2008 film)46.59×Movies & TV
Autism Awareness19.03×Health
A Quiet Place45.32×Movies & TV
Diabetes mellitus awareness12.48×Health
Sam Raimi52.69×Movies & TV
The Conjuring 249.81×Movies & TV
Jeffrey Dean Morgan20.84×Movies & TV
Crimson Peak47.04×Movies & TV
Dracula Untold48.48×Movies & TV
Microblogging12.67×Technology & Electronics
Horoscope13.08×Health
True Detective9.68×Movies & TV
Singer-songwriter5.51×Music & Radio
Bates Motel (TV series)34.58×Movies & TV
Rami Malek17.22×Movies & TV
The Purge26.97×Movies & TV
Boardwalk Empire27.37×Movies & TV
Income tax13.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pet Sematary (film) audience
TraitClusterScore
Risk AppetiteTHRILL2.36
Luxury OrientationPREMIUM2.08
ExtroversionTHRILL1.53
SpiritualityBALANCE1.27
Urban LifestyleOPEN1.25
MindfulnessBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for Pet Sematary (film)
CountryShare
United States33.5%
Germany9.6%
Brazil6.3%

See Pet Sematary (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Pet Sematary (film) have in United States?

Pet Sematary (film) has an estimated audience of 1,041,412 people in United States, concentrated in California and Texas.

What is the gender split and age of Pet Sematary (film) fans?

47.7% of Pet Sematary (film) fans are female, 52.3% are male, with an average age of 40.0 years.

Which brands do Pet Sematary (film) fans like most?

Pet Sematary (film) fans show strongest brand affinity for Werner Herzog (279.03×), Fiberglass (49.71×), and The Strangers (2008 film) (46.59×) over the country average.

Where do Pet Sematary (film) fans live in United States?

Pet Sematary (film) fans in United States are most concentrated in California (reach 105,652), Texas (reach 95,052), and Florida (reach 55,168). These three regions account for the largest share of the active audience.

What other brands do Pet Sematary (film) fans also like?

Beyond Pet Sematary (film) itself, the audience over-indexes on Fiberglass (49.71×), The Strangers (2008 film) (46.59×), Autism Awareness (19.03×), and A Quiet Place (45.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pet Sematary (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.