Rascasse Audience Intelligence

The Woman in Black (2012 film) Audience in United States

A data profile of the people who buy, follow and care about The Woman in Black (2012 film) in United States — modelled from more than twelve digital signal sources. The Woman in Black (2012 film) has an estimated audience of 359,428 people in United States.

#3926among Movie / TV Show / Series in United States#8056in Movies & TV

The average The Woman in Black (2012 film) fan in United States is 44.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pan's Labyrinth, Jeffrey Dean Morgan, Dracula Untold, with strongest over-indexing on Pan's Labyrinth (185.68× the country average).

Demographically, the The Woman in Black (2012 film) audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Woman in Black (2012 film) fan in United States is balanced, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Pan's Labyrinth.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Woman in Black (2012 film) profile in United States.

Audience size
359K
in United States
Gender
48.8%♀
51.2% male
Age
44.8
average years
Country rank
#44021
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Woman in Black (2012 film) viewers

48.8% are female, 51.2% are male, average age 44.8.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for The Woman in Black (2012 film) audience in United States
MetricValue
Female48.8%
Male51.2%
Average age44.8
Estimated audience size359,428
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the The Woman in Black (2012 film) audience in United States
Age bracketShare%
16-1914%
20-2911%
30-3912%
40-4926%
50+36%
Fig. 04

Worldwide distribution

36.7%

of the worldwide The Woman in Black (2012 film) audience comes from United States.

Worldwide audience distribution share by country for The Woman in Black (2012 film)
CountryShare
United States36.7%
United Kingdom26.9%
India4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Woman in Black (2012 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Woman in Black (2012 film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~5K1.65×
02Missouri~7K1.26×
03Idaho~2K1.24×
04Kentucky~5K1.15×
05Montana~1K1.12×
06Oregon~4K1.09×
07New Mexico~2K1.09×
08Arkansas~3K1.08×
09Arizona~8K1.06×
10Oklahoma~4K1.06×
11West Virginia~2K1.06×
12Louisiana~5K1.04×
13Texas~30K1.03×
14Tennessee~7K1.03×
15Mississippi~3K1.03×
16Washington~7K1.02×
17Kansas~3K1.02×
18Vermont<1K1.02×
19Ohio~10K1.01×
20North Carolina~10K1.00×
21Indiana~7K1.00×
22Colorado~6K1.00×
23Alabama~5K1.00×
24Maine~1K1.00×
25Alaska<1K0.99×
26Nevada~3K0.98×
27New Hampshire~1K0.98×
28South Carolina~5K0.97×
29Virginia~8K0.96×
30Pennsylvania~10K0.95×
31Michigan~9K0.95×
32Massachusetts~7K0.95×
33Wisconsin~5K0.95×
34Delaware<1K0.95×
35North Dakota<1K0.95×
36California~40K0.94×
37Minnesota~5K0.94×
38Connecticut~3K0.94×
39Iowa~3K0.94×
40Rhode Island~1K0.94×
41South Dakota<1K0.94×
42Illinois~10K0.93×
43Nebraska~2K0.93×
44New York~20K0.91×
45Georgia~10K0.89×
46Maryland~5K0.89×
47Hawaii~1K0.88×
48Washington, District of Columbia<1K0.84×
49Florida~20K0.79×
50New Jersey~7K0.77×
Fig. 06

Affinity by region

Affinity by region — The Woman in Black (2012 film), United States
0.77×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Woman in Black (2012 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Woman in Black (2012 film) audience
#·InterestCategoryAffinity×
01Pan's LabyrinthMovies & TV185.68×
02Dracula UntoldMovies & TV172.90×
03Crimson PeakMovies & TV157.03×
04Jeffrey Dean MorganMovies & TV112.08×
05Sleepy Hollow (TV series)Movies & TV72.68×
06The Conjuring 2Movies & TV59.04×
07Sam RaimiMovies & TV50.49×
08The Cabin in the WoodsMovies & TV49.78×
09Grimm (TV series)Movies & TV48.68×
10Hedge fundBusiness & Career41.15×
11MonstersMovies & TV40.09×
12Kung Fu PandaMovies & TV38.18×
13Finding NemoMovies & TV30.51×
14ShrekMovies & TV26.53×
15The PurgeMovies & TV26.21×
16Avril LavigneMusic & Radio17.79×
17Anne HathawayMovies & TV15.15×
18Pirates of the Caribbean (film series)Movies & TV14.15×
19Adam SandlerMovies & TV8.11×
20SubwayFood & Beverages4.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Woman in Black (2012 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Woman in Black (2012 film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.57×
Need for SecurityCONSERVATISM1.50×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Woman in Black (2012 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
SustainabilityBALANCE0.66×
DIY MentalityTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Woman in Black (2012 film) have in United States?

The Woman in Black (2012 film) has an estimated audience of 359,428 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Woman in Black (2012 film) viewers?

48.8% of The Woman in Black (2012 film) fans are female, 51.2% are male, with an average age of 44.8 years.

03

Which brands do The Woman in Black (2012 film) fans like most?

The Woman in Black (2012 film) fans show strongest brand affinity for Pan's Labyrinth (185.68×), Jeffrey Dean Morgan (112.08×), and Dracula Untold (172.9×) over the country average.

04

Where do The Woman in Black (2012 film) fans live in United States?

The Woman in Black (2012 film) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Woman in Black (2012 film) fans also like?

Beyond The Woman in Black (2012 film) itself, the audience over-indexes on Jeffrey Dean Morgan (112.08×), Dracula Untold (172.9×), Crimson Peak (157.03×), and Monsters (40.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Woman in Black (2012 film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Woman in Black (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →