OLED Audience in Germany
OLED has an estimated audience of 1,238,517 people in Germany. 25.0% are female, 75.0% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Smart TV, FRITZ!Box, AutoScout24, EBay, Bowers & Wilkins.
The average OLED fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Smart TV, FRITZ!Box, AutoScout24, with strongest over-indexing on Smart TV (9.01× the country average). Demographically, the OLED audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Tech trend
Demographics of OLED fans
| Metric | Value |
|---|---|
| Female | 25.0% |
| Male | 75.0% |
| Average age | 43.3 |
| Estimated audience size | 1,238,517 |
Audience persona
The typical OLED fan in Germany is more male, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for Smart TV.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 345,613 | 1.28× |
| Bayern | 201,725 | 1.01× |
| Baden-Württemberg | 182,128 | 1.08× |
| Niedersachsen | 118,874 | 0.99× |
| Hessen | 113,326 | 1.2× |
| Rheinland-Pfalz | 67,708 | 1.09× |
| Sachsen | 64,854 | 1.07× |
| Berlin | 56,670 | 1.02× |
| Schleswig-Holstein | 41,264 | 0.93× |
| Brandenburg | 38,688 | 1.01× |
| Thüringen | 29,890 | 0.95× |
| Hamburg | 27,839 | 0.99× |
| Sachsen-Anhalt | 27,546 | 0.86× |
| Mecklenburg-Vorpommern | 18,263 | 0.77× |
| Saarland | 13,030 | 0.86× |
| Bremen | 9,514 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smart TV | 9.01× | Technology & Electronics |
| FRITZ!Box | 4.72× | Technology & Electronics |
| AutoScout24 | 3.2× | Cars & Mobility |
| EBay | 2.8× | Shopping |
| Bowers & Wilkins | 14.56× | Technology & Electronics |
| Commerzbank | 2.94× | Business & Career |
| Aral AG | 2.63× | Cars & Mobility |
| Bild | 2.01× | News |
| 2.28× | Internet & Social Media | |
| Hornbach | 2.54× | Shopping |
| Postbank | 2.8× | Business & Career |
| Kaufland | 2.23× | Shopping |
| Obi (store) | 2.09× | Shopping |
| Aldi | 2.16× | Shopping |
| Mobile app | 2.12× | Technology & Electronics |
| Used car | 2.87× | Cars & Mobility |
| ARD Mediathek | 3.31× | Movies & TV |
| Globus Baumarkt | 2.29× | Shopping |
| Netto Marken-Discount | 2.08× | Shopping |
| Home cinema | 5.39× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.46 |
| Quality Awareness | PREMIUM | 1.28 |
| Patriotism | CONSERVATISM | 1.23 |
| Luxury Orientation | PREMIUM | 1.22 |
| Early Adopter Mentality | POWER | 1.19 |
| Indulgence | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 11.6% |
| United States | 11.6% |
| Germany | 8.5% |
See OLED audiences in other countries
More Tech trend audiences in Germany
- Efficient energy use (7,855,231)
- Cloud computing (6,762,657)
- Artificial intelligence (6,021,041)
- Creative Commons (3,925,272)
- Home automation (3,907,529)
Frequently asked questions
How many fans does OLED have in Germany?
OLED has an estimated audience of 1,238,517 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of OLED fans?
25.0% of OLED fans are female, 75.0% are male, with an average age of 43.3 years.
Which brands do OLED fans like most?
OLED fans show strongest brand affinity for Smart TV (9.01×), FRITZ!Box (4.72×), and AutoScout24 (3.2×) over the country average.
Where do OLED fans live in Germany?
OLED fans in Germany are most concentrated in Nordrhein-Westfalen (reach 345,613), Bayern (reach 201,725), and Baden-Württemberg (reach 182,128). These three regions account for the largest share of the active audience.
What other brands do OLED fans also like?
Beyond OLED itself, the audience over-indexes on FRITZ!Box (4.72×), AutoScout24 (3.2×), EBay (2.8×), and Bowers & Wilkins (14.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for OLED. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.