A data profile of the people who buy, follow and care about 4K resolution in Italy — modelled from more than twelve digital signal sources. 4K resolution has an estimated audience of 3,586,680 people in Italy.
The average 4K resolution fan in Italy is 41.9 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Ultra-high-definition television, Smart TV, OLED, with strongest over-indexing on Ultra-high-definition television (10.47× the country average).
Demographically, the 4K resolution audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical 4K resolution fan in Italy is more male, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Ultra-high-definition television.
The key figures that characterise the 4K resolution profile in Italy.
32.3% are female, 67.7% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 32.3% |
| Male | 67.7% |
| Average age | 41.9 |
| Estimated audience size | 3,586,680 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide 4K resolution audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.4% |
| United Kingdom | 6.7% |
| India | 6.2% |
Where the 4K resolution audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~800K | 1.29× | |
| 02 | Veneto | ~300K | 1.22× | |
| 03 | Piedmont | ~300K | 1.20× | |
| 04 | Puglia | ~300K | 1.11× | |
| 05 | Tuscany | ~300K | 1.10× | |
| 06 | Sicilia | ~300K | 1.09× | |
| 07 | Lazio | ~500K | 1.08× | |
| 08 | Friuli-Venezia Giulia | ~70K | 1.08× | |
| 09 | Trentino-Alto Adige/Südtirol | ~70K | 1.07× | |
| 10 | Emilia-Romagna | ~300K | 1.05× | |
| 11 | Marche | ~90K | 1.04× | |
| 12 | Campania | ~400K | 1.01× | |
| 13 | Liguria | ~100K | 0.96× | |
| 14 | Aosta Valley | ~9K | 0.96× | |
| 15 | Abruzzo | ~80K | 0.95× | |
| 16 | Molise | ~20K | 0.95× | |
| 17 | Umbria | ~50K | 0.94× | |
| 18 | Basilicata | ~30K | 0.92× | |
| 19 | Sardinia | ~90K | 0.89× | |
| 20 | Calabria | ~90K | 0.87× |
The strongest cross-interests of the 4K resolution audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ultra-high-definition television | Movies & TV | 10.47× | ||
| 02 | Display resolution | Technology & Electronics | 7.80× | ||
| 03 | OLED | Technology & Electronics | 7.75× | ||
| 04 | Home staging | Home & Garden | 7.75× | ||
| 05 | Smart TV | Technology & Electronics | 3.98× | ||
| 06 | Plug-in hybrid | Cars & Mobility | 2.95× | ||
| 07 | Smart device | Technology & Electronics | 2.71× | ||
| 08 | Light-emitting diode | Technology & Electronics | 2.55× | ||
| 09 | Used car | Cars & Mobility | 2.40× | ||
| 10 | AutoScout24 | Cars & Mobility | 2.18× | ||
| 11 | Digital television | Movies & TV | 2.16× | ||
| 12 | Electric car | Cars & Mobility | 2.12× | ||
| 13 | Tire | Cars & Mobility | 1.90× | ||
| 14 | Subito.it | Shopping | 1.80× | ||
| 15 | Borsa Italiana | Business & Career | 1.80× | ||
| 16 | SUVs | Cars & Mobility | 1.69× | ||
| 17 | High-definition television | Technology & Electronics | 1.67× | ||
| 18 | MotoGP | Sports | 1.59× | ||
| 19 | Beauty | Beauty & Wellness | 1.57× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.59× | |
| Patriotism | CONSERVATISM | 1.33× | |
| Convenience Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.78× | |
| Mindfulness | BALANCE | 0.81× | |
| Extroversion | THRILL | 0.81× |
4K resolution has an estimated audience of 3,586,680 people in Italy, concentrated in Lombardy and Lazio.
32.3% of 4K resolution fans are female, 67.7% are male, with an average age of 41.9 years.
4K resolution fans show strongest brand affinity for Ultra-high-definition television (10.47×), Smart TV (3.98×), and OLED (7.75×) over the country average.
4K resolution fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond 4K resolution itself, the audience over-indexes on Smart TV (3.98×), OLED (7.75×), Beauty (1.57×), and Display resolution (7.8×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for 4K resolution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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