Sprayer Audience in United States

Sprayer logo

Sprayer has an estimated audience of 1,459,774 people in United States. 25.9% are female, 74.1% are male, average age 45.3. Top regions: Texas, California, Florida. Top brand affinities: MK, Minnesota, Northrop Grumman, N1 road (South Africa), ABC 7 Chicago.

The average Sprayer fan in United States is 45.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include MK, Minnesota, Northrop Grumman, with strongest over-indexing on MK (4.58× the country average). Demographically, the Sprayer audience skews more male with an average age of 45.3, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Sprayer fans

Demographic split for Sprayer audience in United States
MetricValue
Female25.9%
Male74.1%
Average age45.3
Estimated audience size1,459,774

Audience persona

The typical Sprayer fan in United States is more male, around 45.3 years old, with strong DIY Mentality tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Sprayer in United States
RegionReachAffinity
Texas137,1621.09×
California133,3780.83×
Florida91,5830.93×
North Carolina54,2141.23×
New York52,2770.64×
Georgia50,3301.12×
Ohio47,8761.06×
Illinois45,0010.93×
Pennsylvania43,9380.89×
Michigan40,9351.07×
Tennessee38,3601.31×
Virginia32,8800.92×
Alabama30,8531.51×
Indiana30,8461.16×
Missouri30,3741.29×
South Carolina27,7091.26×
Kentucky25,3071.38×
Oklahoma25,0601.55×
New Jersey25,0310.67×
Washington24,7810.85×
Louisiana24,4411.3×
Wisconsin23,3871.06×
Arizona22,9790.77×
Minnesota21,5541.03×
Mississippi20,5601.71×
Massachusetts19,1910.67×
Arkansas18,1311.51×
Iowa17,0641.42×
Colorado16,8220.73×
Maryland16,5990.66×
Kansas16,0221.39×
Oregon14,4370.86×
Connecticut10,1680.69×
Nebraska9,0801.24×
Nevada9,0030.64×
Utah8,4930.65×
West Virginia8,1451.2×
Idaho7,1190.97×
New Mexico7,0860.97×
Hawaii4,7720.76×
Maine4,5980.88×
South Dakota4,5911.36×
North Dakota4,3141.44×
Montana3,9480.97×
New Hampshire3,7910.66×
Rhode Island2,7700.6×
Delaware2,7470.68×
Washington, District of Columbia2,1110.48×
Alaska1,9230.62×
Wyoming1,8110.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sprayer audience
BrandAffinityCategory
MK4.58×Music & Radio
Minnesota1.64×Travel & Leisure
Northrop Grumman4.17×Business & Career
N1 road (South Africa)2.41×Travel & Leisure
ABC 7 Chicago1.85×Movies & TV
WESH1.9×Movies & TV
County council1.81×Politics & Society
Eden Lake2.55×Movies & TV
Tech News2.73×Technology & Electronics
Enrique Hernández (baseball)3.99×Sports
WFTV1.55×Movies & TV
Hebe1.65×Home & Garden
Harry Potter and the Goblet of Fire2.36×Movies & TV
Lebanese cuisine1.89×Food & Beverages
WKRN-TV1.51×Movies & TV
Irrigation sprinkler2.23×Home & Garden
Fast Five1.82×Movies & TV
WCCO-TV1.67×Movies & TV
Overboard (film)1.67×Movies & TV
Underarm hair1.69×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sprayer audience
TraitClusterScore
DIY MentalityTHRILL1.87
Quality AwarenessPREMIUM1.7
Need for SecurityCONSERVATISM1.65
Convenience OrientationPREMIUM1.43
Price SensitivityPREMIUM1.34
Career OrientationPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Sprayer
CountryShare
United States29.3%
Thailand16.8%
United Kingdom6.0%

See Sprayer audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Sprayer have in United States?

Sprayer has an estimated audience of 1,459,774 people in United States, concentrated in Texas and California.

What is the gender split and age of Sprayer fans?

25.9% of Sprayer fans are female, 74.1% are male, with an average age of 45.3 years.

Which brands do Sprayer fans like most?

Sprayer fans show strongest brand affinity for MK (4.58×), Minnesota (1.64×), and Northrop Grumman (4.17×) over the country average.

Where do Sprayer fans live in United States?

Sprayer fans in United States are most concentrated in Texas (reach 137,162), California (reach 133,378), and Florida (reach 91,583). These three regions account for the largest share of the active audience.

What other brands do Sprayer fans also like?

Beyond Sprayer itself, the audience over-indexes on Minnesota (1.64×), Northrop Grumman (4.17×), N1 road (South Africa) (2.41×), and ABC 7 Chicago (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sprayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.