Sprayer Audience in United States
Sprayer has an estimated audience of 1,459,774 people in United States. 25.9% are female, 74.1% are male, average age 45.3. Top regions: Texas, California, Florida. Top brand affinities: Lawn mower, Lowe's, AutoZone, Makita, Menards.
The average Sprayer fan in United States is 45.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Lawn mower, Lowe's, AutoZone, with strongest over-indexing on Lawn mower (8.14× the country average). Demographically, the Sprayer audience skews more male with an average age of 45.3, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Sprayer fans
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 45.3 |
| Estimated audience size | 1,459,774 |
Audience persona
The typical Sprayer fan in United States is more male, around 45.3 years old, with strong DIY Mentality tendencies and a notable affinity for Lawn mower.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 137,162 | 1.09× |
| California | 133,378 | 0.83× |
| Florida | 91,583 | 0.93× |
| North Carolina | 54,214 | 1.23× |
| New York | 52,277 | 0.64× |
| Georgia | 50,330 | 1.12× |
| Ohio | 47,876 | 1.06× |
| Illinois | 45,001 | 0.93× |
| Pennsylvania | 43,938 | 0.89× |
| Michigan | 40,935 | 1.07× |
| Tennessee | 38,360 | 1.31× |
| Virginia | 32,880 | 0.92× |
| Alabama | 30,853 | 1.51× |
| Indiana | 30,846 | 1.16× |
| Missouri | 30,374 | 1.29× |
| South Carolina | 27,709 | 1.26× |
| Kentucky | 25,307 | 1.38× |
| Oklahoma | 25,060 | 1.55× |
| New Jersey | 25,031 | 0.67× |
| Washington | 24,781 | 0.85× |
| Louisiana | 24,441 | 1.3× |
| Wisconsin | 23,387 | 1.06× |
| Arizona | 22,979 | 0.77× |
| Minnesota | 21,554 | 1.03× |
| Mississippi | 20,560 | 1.71× |
| Massachusetts | 19,191 | 0.67× |
| Arkansas | 18,131 | 1.51× |
| Iowa | 17,064 | 1.42× |
| Colorado | 16,822 | 0.73× |
| Maryland | 16,599 | 0.66× |
| Kansas | 16,022 | 1.39× |
| Oregon | 14,437 | 0.86× |
| Connecticut | 10,168 | 0.69× |
| Nebraska | 9,080 | 1.24× |
| Nevada | 9,003 | 0.64× |
| Utah | 8,493 | 0.65× |
| West Virginia | 8,145 | 1.2× |
| Idaho | 7,119 | 0.97× |
| New Mexico | 7,086 | 0.97× |
| Hawaii | 4,772 | 0.76× |
| Maine | 4,598 | 0.88× |
| South Dakota | 4,591 | 1.36× |
| North Dakota | 4,314 | 1.44× |
| Montana | 3,948 | 0.97× |
| New Hampshire | 3,791 | 0.66× |
| Rhode Island | 2,770 | 0.6× |
| Delaware | 2,747 | 0.68× |
| Washington, District of Columbia | 2,111 | 0.48× |
| Alaska | 1,923 | 0.62× |
| Wyoming | 1,811 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lawn mower | 8.14× | Home & Garden |
| Lowe's | 2.6× | Shopping |
| AutoZone | 2.79× | Cars & Mobility |
| Makita | 10.36× | Home & Garden |
| Menards | 3.49× | Home & Garden |
| Ace Hardware | 3.56× | Home & Garden |
| FC Bayern Munich | 3.99× | Sports |
| Hardware store | 2.97× | Home & Garden |
| Advance Auto Parts | 3.18× | Cars & Mobility |
| Made in USA | 2.76× | Business & Career |
| Fertilizer | 4.56× | Home & Garden |
| O'Reilly Auto Parts | 2.89× | Cars & Mobility |
| Used car | 2.22× | Cars & Mobility |
| Harbor Freight Tools | 4.2× | Home & Garden |
| SUVs | 1.8× | Cars & Mobility |
| Solar energy | 2.55× | Home & Garden |
| Auction | 2.37× | Shopping |
| Renovation | 1.95× | Home & Garden |
| Discount Tire | 2.71× | Shopping |
| Powerball | 1.79× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.87 |
| Quality Awareness | PREMIUM | 1.7 |
| Need for Security | CONSERVATISM | 1.65 |
| Convenience Orientation | PREMIUM | 1.43 |
| Price Sensitivity | PREMIUM | 1.34 |
| Career Orientation | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.3% |
| Thailand | 16.8% |
| United Kingdom | 6.0% |
See Sprayer audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Sprayer have in United States?
Sprayer has an estimated audience of 1,459,774 people in United States, concentrated in Texas and California.
What is the gender split and age of Sprayer fans?
25.9% of Sprayer fans are female, 74.1% are male, with an average age of 45.3 years.
Which brands do Sprayer fans like most?
Sprayer fans show strongest brand affinity for Lawn mower (8.14×), Lowe's (2.6×), and AutoZone (2.79×) over the country average.
Where do Sprayer fans live in United States?
Sprayer fans in United States are most concentrated in Texas (reach 137,162), California (reach 133,378), and Florida (reach 91,583). These three regions account for the largest share of the active audience.
What other brands do Sprayer fans also like?
Beyond Sprayer itself, the audience over-indexes on Lowe's (2.6×), AutoZone (2.79×), Makita (10.36×), and Menards (3.49×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sprayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.