Rascasse Audience Intelligence

Sprayer Audience in United States

A data profile of the people who buy, follow and care about Sprayer in United States — modelled from more than twelve digital signal sources. Sprayer has an estimated audience of 1,459,774 people in United States.

#7393among Topic in United States#1117in Politics & Society

The average Sprayer fan in United States is 45.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Lawn mower, Fertilizer, Makita, with strongest over-indexing on Lawn mower (10.21× the country average).

Demographically, the Sprayer audience skews more male with an average age of 45.3, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sprayer fan in United States is more male, around 45.3 years old, with strong DIY Mentality tendencies and a notable affinity for Lawn mower.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sprayer profile in United States.

Audience size
1.5M
in United States
Gender
25.9%♀
74.1% male
Age
45.3
average years
Country rank
#18130
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sprayer fans

25.9% are female, 74.1% are male, average age 45.3.

Fig. 02

Gender split

25.9%
Female
74.1%
Male
Demographic split for Sprayer audience in United States
MetricValue
Female25.9%
Male74.1%
Average age45.3
Estimated audience size1,459,774
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Sprayer audience in United States
Age bracketShare%
16-197%
20-2914%
30-3920%
40-4926%
50+33%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Sprayer audience comes from United States.

Worldwide audience distribution share by country for Sprayer
CountryShare
United States29.3%
Thailand16.8%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sprayer audience in United States is strongest.

Fig. 05

Top regions by affinity

Sprayer fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K1.66×
02Oklahoma~30K1.55×
03Alabama~30K1.52×
04Arkansas~20K1.50×
05Iowa~20K1.47×
06Kansas~20K1.47×
07North Dakota~4K1.46×
08Kentucky~20K1.35×
09South Dakota~4K1.30×
10Tennessee~40K1.29×
11Missouri~30K1.29×
12Louisiana~20K1.28×
13Nebraska~9K1.26×
14South Carolina~30K1.23×
15North Carolina~50K1.19×
16Indiana~30K1.14×
17West Virginia~8K1.14×
18Georgia~50K1.08×
19Wisconsin~20K1.06×
20Minnesota~20K1.03×
21Michigan~40K1.02×
22Ohio~50K1.01×
23Texas~100K1.00×
24Montana~4K0.99×
25New Mexico~7K0.98×
26Idaho~7K0.97×
27Maine~5K0.90×
28Virginia~30K0.89×
29Illinois~40K0.88×
30Oregon~10K0.88×
31Alaska~3K0.88×
32Florida~90K0.87×
33Delaware~3K0.87×
34Pennsylvania~40K0.86×
35Vermont~2K0.86×
36Washington~20K0.84×
37Hawaii~5K0.84×
38New Hampshire~5K0.80×
39Rhode Island~4K0.80×
40Arizona~20K0.76×
41Utah~10K0.76×
42California~100K0.75×
43Connecticut~10K0.74×
44Colorado~20K0.73×
45Washington, District of Columbia~3K0.73×
46Nevada~10K0.71×
47Maryland~20K0.70×
48New Jersey~20K0.65×
49Massachusetts~20K0.65×
50New York~50K0.60×
Fig. 06

Affinity by region

Affinity by region — Sprayer, United States
0.60×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sprayer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sprayer audience
#·InterestCategoryAffinity×
01MakitaHome & Garden13.02×
02Lawn mowerHome & Garden10.21×
03FertilizerHome & Garden8.65×
04Hardware storeHome & Garden4.63×
05Ace HardwareHome & Garden4.35×
06Discount TireShopping4.07×
07Home automationTechnology & Electronics3.60×
08Air pollutionHealth3.53×
09MenardsHome & Garden3.39×
10Renewable energyBusiness & Career3.21×
11Solar energyHome & Garden3.13×
12Sustainable energyHome & Garden3.03×
13United Parcel ServiceBusiness & Career2.96×
14AuctionShopping2.38×
15Used carCars & Mobility2.36×
16AutoZoneCars & Mobility2.27×
17Home AppliancesHome & Garden2.26×
18RenovationHome & Garden2.13×
19Home improvementHome & Garden1.71×
20EBayShopping1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sprayer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sprayer audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.47×
Need for SecurityCONSERVATISM2.06×
Quality AwarenessPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sprayer audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.58×
ExtroversionTHRILL0.62×
Healthy LifestyleBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sprayer have in United States?

Sprayer has an estimated audience of 1,459,774 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sprayer fans?

25.9% of Sprayer fans are female, 74.1% are male, with an average age of 45.3 years.

03

Which brands do Sprayer fans like most?

Sprayer fans show strongest brand affinity for Lawn mower (10.21×), Fertilizer (8.65×), and Makita (13.02×) over the country average.

04

Where do Sprayer fans live in United States?

Sprayer fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Sprayer fans also like?

Beyond Sprayer itself, the audience over-indexes on Fertilizer (8.65×), Makita (13.02×), Hardware store (4.63×), and Ace Hardware (4.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Sprayer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sprayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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